Backlinko

DECEMBER 27, 2024

For example, you could create a custom GPT to edit written content to reflect your brand voice. Marketing Generative AI tools let you quickly brainstorm marketing campaign ideas as well as draft blog posts and articles. Enter your domain or landing page and click Import Brand to add brand elements.

IT 113

IT Medical Architecture Manufacturing 113

Contently

AUGUST 30, 2024

But fear not; there’s a secret weapon that can lift your brand above the noise: customer storytelling. However, if you have a verified customer post the six reasons they love your product, consumers will start to trust you. The real value of customer storytelling stems from the fact that real people don’t talk like brands.

Storytelling 85

Storytelling Marketing Social Media Brand 85

Grammarly

OCTOBER 30, 2024

With the rise of artificial intelligence (AI), marketing teams can scale their content marketing operations and businesses can use AI to effectively tell their brand story. Whether it’s delivered in blog posts, white papers, video content, or podcasts, content marketing fosters brand authority and trust, ultimately driving sales.

Content Marketing 98

Content Marketing Marketing Storytelling Content Creation 98

Grammarly

DECEMBER 6, 2024

Understanding marketing trends is crucial to helping brands evolve their marketing communication strategy to meet customer expectations and stay ahead of the competition. Marketing communication (or marcom) is the use of messaging to shape brand perception and drive business strategy. What is marketing communication?

Communication 105

Communication Marketing Storytelling Social Media 105

Grammarly

APRIL 10, 2024

This sentiment may be especially applicable to brand marketing. Even in its infancy, generative artificial intelligence, or gen AI, is having a revolutionary impact on brand storytelling. Read on to learn how to create an irresistibly compelling, intricately tailored, and deeply impactful brand story with AI.

Brand 105

Brand Storytelling Creativity Text 105

Freelance Magic

NOVEMBER 15, 2024

Copywriters are responsible for crafting engaging, persuasive copy for things like websites, email marketing campaigns, sales pages, advertisements, and more. Content marketing writing often pays better than standard blog post rates, with the potential to earn £300-£1,000+ per project. I charge a minimum of £600 for a short blog post.

Freelance 130

Freelance Portfolio Writing Persuasion 130

Jane Friedman

MARCH 18, 2025

Photo by Tima Miroshnichenko Todays post is by writer, coach, and brand strategist Michelle Tamara Cutler ( @mickytcutler ). But when I really went deep into what Id been doing for over a decade as a screenwriter and advertising writer, I began to accept that I had been coaching my clients as much as executing the material.

Food 133

Food IT Storytelling Social Media 133

Neil Patel

JULY 8, 2021

There’s a ton of advice about using Instagram as an effective online marketing tool, but it can be challenging to scale your e-commerce brand on Instagram if you are a new brand without many followers yet. 10 Ways to Grow an E-Commerce Brand on Instagram. This will help increase engagement on your posts.

Brand 144

Brand Sales Social Media Engagement 144

Smart Blogger

JUNE 11, 2024

Perhaps you’re considering paid advertising… The problem? You see, paid advertising can be one of the most effective ways to drive traffic (and sales), but only if you understand how it works. Here’s what you need to know before creating your first paid ad… What is Paid Advertising?

Advertising 78

Advertising IT Social Media Ads 78

Credible Content

JUNE 2, 2023

20 benefits of publishing a blog post every day. Main points covered in this blog post: Daily blog posts signal to search engines that your website is active and regularly updated. Publishing a blog post every day offers a multitude of advantages that can significantly impact your online presence and blogging success.

Blog Post 130

Blog Post Publishing Publisher Publishing 130

Contently

APRIL 18, 2023

Common KPIs That B2B and B2C Brands Track Clicks, visits, and downloads… oh my! B2B and B2C brands may have different KPIs, but some common ones include traffic, conversion rate, engagement, and revenue. With so many potential key performance indicators (KPIs) to evaluate, marketers sometimes struggle with where to start.

Brand 125

Brand Content Social Media Content Marketing 125

Backlinko

JULY 22, 2024

Backlinko started as a simple personal blog in 2012, publishing one or two posts per month. It’s always been about helpful content, thoughtful user experience, strong branding, and earning quality backlinks. Choose a preset theme that aligns with your brand identity and is mobile-responsive. Or provide expert quotes.

Website 117

Website SEO Search Engine Optimization Architecture 117

Backlinko

OCTOBER 23, 2024

For example, blog posts and infographics can attract top-of-funnel audiences. Content formats include: Blog posts : Great for in-depth information and SEO. Social media posts : Ideal for engagement and brand awareness. Guest posting : Contribute to relevant blogs, linking back to your content to drive referral traffic.

Content Marketing 113

Content Marketing Marketing Government Content 113

Copywriter Collective

JANUARY 17, 2025

Humor makes brands relatable and diffuses the tension often associated with sales. If your brand voice allows, sprinkle in a bit of wit to keep things lighthearted. Here are some brands nailing the sales-motivation combo: 1. Studies show that emotionally driven advertising campaigns outperform purely rational ones.

Copy 97

Copy Sales Copywriting Copywriter 97

Backlinko

JANUARY 6, 2025

Build a Strong Brand Through Storytelling When we consume 6 hours of content daily , attention is the most valuable currency in business. Most brands miss by showing only the highlight reelthe wins, the perfect moments, and the polished content. Telling raw, relatable stories is how you build a lasting brand. Stories stick.

Storytelling 109

Storytelling Keywords Landing Page Sales 109

Backlinko

DECEMBER 5, 2024

It uses paid and unpaid tactics, like search advertising and local SEO, to help the business appear more prominently in local searches. It drives foot traffic, builds brand trust through reviews, improves search rankings, and increases conversions by targeting high-intent local consumers. per month, according to Advertising Research.

IT 98

IT Marketing Keywords Search Engine Optimization 98

Credible Content

MAY 28, 2023

Writing and publishing e-books for personal branding. In today’s digital age, establishing a strong personal brand is essential for professionals and entrepreneurs alike. Authors may also choose to offer their e-books for free as a promotional strategy to build their brand or gain a wider readership.

Promotion 130

Promotion Publishing Publisher Publishing 130

The Daily Egg

JANUARY 15, 2025

Direct response marketing is a set of techniques, copywriting methods, and advertising strategies designed to elicit an immediate response from your target audience, like subscribing. The post Direct Response Marketing vs Branding: When to Use Each appeared first on The Daily Egg.

Brand 82

Brand Marketing Copywriting Copywriter 82

The Hoth

DECEMBER 17, 2024

Like virtually every other industry, the real estate business has largely gone digital, especially in terms of advertising. After all, reputable websites like CNBC wouldnt link out to just anyone, as theyre a professional brand with quality standards. This means SEO is an essential marketing channel for real estate agents.

SEO 97

SEO Engineering Keywords Website 97

Backlinko

MARCH 3, 2025

Unlike paid advertising or social media, organic traffic attracts visitors with clear intent. This is especially true when you compare it to paid advertising, which costs anywhere from $0.11 As you can see, organic traffic can deliver incredible ROI compared to the ongoing costs of paid advertising. Not random traffic.

IT 104

IT Keywords Brand Awareness SEO 104

Freelance Magic

NOVEMBER 6, 2024

You’ll also be able to experiment with different kinds of writing styles and types here, from technical manuals and long-form blog posts to high-paying whitepapers. As this is an in-demand niche, you’ll find many job postings on job boards like ProBlogger, BloggingPro, Upwork, and more. You can get started with my FREE training here.

Freelance 130

Freelance Finance Writing Medical 130

Buffer

APRIL 25, 2024

Even though advertising via mail has been done for centuries , it's still a relatively untapped marketing concept in the e-commerce world — meaning there’s a lot of potential for small businesses to stand out. That ability for your brand message to occupy physical space in someone’s home is unique and powerful.

Ads 87

Ads Brand Advertising Social Media 87

Backlinko

AUGUST 21, 2024

Why You Should Listen to This Podcast We recommend tuning into Search with Candour if you want to: Learn the nuances of SEO at a beginner or intermediate level Find interesting opinions on what’s happening in the SEO industry Jack commented on Leigh’s post with a complete list of his favorite episodes.

SEO 95

SEO Concept Agency Digital Marketing 95

Neil Patel

AUGUST 31, 2021

In this post, we’re going to look at effective strategies to grow your website traffic without SEO so you’re never left stranded by algorithm changes again. In simple words, it’s a way to organically advertise your brand through high-quality content. Content marketing isn’t limited to blog posts.

Website 145

Website SEO Recruitment Brand Awareness 145

Neil Patel

JULY 19, 2021

Instagram is one of the best social networks to advertise on. It has grown to be just as big of an advertising platform as its parent company, Facebook. Add in a branded or targeted hashtag and you’ll be connecting with your ideal customers in no time. Why Advertise on Instagram? Carousel Ads.

Ads 145

Ads Advertising Entertainment Promotion 145

Neil Patel

JUNE 15, 2021

The platform offers marketers a unique opportunity to further brand recognition and grow their follower base in a somewhat unconventional form. The answer is simple: advertise on Medium. “Advertising” on the site is, in a word, unusual. Don’t post third-party sponsorships. Types of Ads of Medium.

Search Engine Optimization 144

Search Engine Optimization Advertising Brand Awareness Content Creator 144

Backlinko

MARCH 25, 2025

Here’s how: Visit online communities where your potential readers hang out: Facebook Groups: Check member count and weekly post volume Quora: Analyze question frequency and follower counts Reddit: Look for subreddits with at least 10,000 members For example, when I searched gardening on Reddit , I found this active subreddit with 7.8

Blogging 103

Blogging Blog Medical Finance 103

iWriter

DECEMBER 4, 2024

Readers are more likely to trust your brand when the content is clear, helpful, and informative. Providing accurate information and addressing customer pain points makes your brand more trustworthy. Increasing organic traffic through quality content maximizes ROI by bringing in more potential customers without extra advertising costs.

Content 52

Content Content Writer Education Storytelling 52

Neil Patel

DECEMBER 23, 2021

In this post, I’ll introduce the metaverse. Even more, many customers will seek out such opportunities as opposed to hiding from them like they do with online advertisements. Branding in The Metaverse. As the metaverse grows, so too will branding and advertising opportunities. Brands have done it, though.

Advertising 145

Advertising Banking Digital Marketing Consulting 145

Credible Content

MAY 24, 2023

In this blog post, we will explore the art of using irony in copywriting, its benefits, and provide practical examples to inspire your own endeavors. They are more likely to remember your brand, product, or service when it’s associated with an ironic twist. Consistency is key to building a strong brand image.

Copywriter 130

Copywriter Copywriting Entertainment Advertising 130

Neil Patel

AUGUST 20, 2021

Commercial advertisements are one of the best ways to encourage customers to buy your products, and understanding the psychology behind why certain purchasing decisions are made will help influence your advertising approach for higher conversion rates. There’s one vital thing to remember: not all advertisements are equal.

Persuasion 138

Persuasion Ads Advertising Copy 138

Article Writing

SEPTEMBER 21, 2023

Guest post campaigns are an incredibly powerful PR and content marketing tactic. There are many reasons to start guest posting. A report from Optinmonster revealed that 60% of blogs write 1-5 guest posts per month, and these drive a significant portion of website traffic. What Are the Benefits of Guest Posting?

Post 104

Post Editorial Portfolio Social Media 104

Neil Patel

MAY 20, 2021

Seventeen percent of Facebook users say following brands or businesses is their main reason for using the app, and 78 percent of Americans say they’ve discovered products on Facebook. Facebook offers businesses new ways to connect with their audience, promote and sell products, and improve online visibility for their brand.

Social Media 145

Social Media Advertising Promotion Engagement 145

Melanie Saxton

SEPTEMBER 27, 2023

.” Storyscaping in the Self-Help Realm Yes, I grasped a whole new level of advertising, marketing, SEO blogging for clients, and managing their social media. But more importantly, I learned about a unique and powerful form of storytelling in one of my advertising classes. Look no further!

Storytelling 130

Storytelling Editorial Advertising Digital Media 130

Quick Sprout

JULY 26, 2022

Thought leadership, expertise and industry research delivered weekly, monthly and quarterly, keeping brand on cutting edge. Best Social Media Marketing Social media management services Custom advertising strategies Dedicated account managers. >> There is a $150 setup fee associated with these social media advertising services.

Digital Marketing 144

Digital Marketing Marketing Agency Search Engine Optimization 144

BKA Content

JANUARY 13, 2025

The best digital marketing agencies tailor their packages to your needs and customize all content with your brands unique voice. We can develop dynamic video scripts for your team, but we dont create video advertising or influencer marketing in-house. If youre looking for straight-up advertising, Chamber Media is an excellent choice.

Digital Marketing 59

Digital Marketing Agency Marketing Manufacturing 59

Neil Patel

SEPTEMBER 2, 2021

In this article, I’m going to show you how to make money on Instagram using seven of my favorite strategies: Get paid for sponsored posts. Advertise your brand. Instagram accounts with over one million followers can make in excess of $1000 per post, according to influence.co. Promote affiliate links. Let’s get to it.

Food 145

Food Social Media Promotion Advertising 145