Jane Friedman

FEBRUARY 1, 2023

Photo by Peter Aroner on Unsplash Today’s post is excerpted from Brand the Author (Not the Book) by Karen A. Sure, other authors are also motivated by one or both of those things, but when I couple my belief with my particular brand of humor and unbridled nerdy enthusiasm, my author message becomes intrinsically mine.

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Backlinko

DECEMBER 27, 2024

For example, you could create a custom GPT to edit written content to reflect your brand voice. Advertising You can take advantage of AI advertising tools to generate both copy and creatives for your paid promotions. Enter your domain or landing page and click Import Brand to add brand elements.

IT 111

IT Medical Architecture Manufacturing 111

Backlinko

OCTOBER 23, 2024

Infographics : Ideal for presenting data in a digestible way. Social media posts : Ideal for engagement and brand awareness. Paid advertising: Amplify visibility through targeted ads on Google, Meta, or industry-specific platforms. But not every platform will be right for every brand.

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Content Marketing Marketing Government Content 111

Grammarly

APRIL 10, 2024

This sentiment may be especially applicable to brand marketing. Even in its infancy, generative artificial intelligence, or gen AI, is having a revolutionary impact on brand storytelling. Read on to learn how to create an irresistibly compelling, intricately tailored, and deeply impactful brand story with AI.

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Brand Storytelling Creativity Text 105

Backlinko

AUGUST 21, 2024

And presents Jack and Mark’s personal viewpoints about the updates in Bing, Brave Search, and other happenings in the search landscape. The hosts walk you through a live experiment where they set up a brand-new domain and execute an SEO strategy. These episodes present an insight-packed conversation with the guest.

SEO 93

SEO Concept Agency Digital Marketing 93

Contently

APRIL 18, 2023

Common KPIs That B2B and B2C Brands Track Clicks, visits, and downloads… oh my! B2B and B2C brands may have different KPIs, but some common ones include traffic, conversion rate, engagement, and revenue. That presents an excellent opportunity to deliver engaging experiences that lead to higher conversions.

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Brand Content Social Media Content Marketing 125

Credible Content

MAY 28, 2023

Writing and publishing e-books for personal branding. In today’s digital age, establishing a strong personal brand is essential for professionals and entrepreneurs alike. Authors may also choose to offer their e-books for free as a promotional strategy to build their brand or gain a wider readership.

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Promotion Publisher Publishing Publishing 130

Content Marketing Institute

APRIL 12, 2018

“We were hiding our light under a bushel,” says Will McKenna, describing the company’s marketing efforts in the talk he and Fred Macri gave at Content Marketing World 2017: Awakening a Sleeping Giant: Crafting a Successful Content Brand in an 86-Year-Old Enterprise. Create a content brand: Capital Ideas. They’re out on CNBC.

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Brand Content Editorial Team Editorial 111

Buffer

JULY 21, 2020

Remarkable brands are more than a logo. We associate brands with images and feelings because - as neuroscience researchers have found - our brains love to stitch thoughts together. That’s why seeing a brand in a certain context, again and again, trains our minds to think of that brand whenever we randomly see those things in real life.

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Brand Content Creator Marketing Advertising 97

Neil Patel

SEPTEMBER 8, 2020

Google determines your business location and presents your listings in its results based on the presence and accuracy of NAP – Name, Address, and Phone number (with local area code). Paid advertisements alone can’t substitute for your organic marketing efforts – they can only amplify them. Let me know in the comments.

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Brand Retail Ads SEO 126

Backlinko

MARCH 25, 2025

These metrics are presented on a five-point scale to help you quickly assess each niche’s strengths and challenges. The higher the CPC, the more advertisers are willing to pay for clicks, signaling stronger monetization opportunities.) “Garden design” has a CPC of $1.78, which shows monetization potential.

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Blogging Blog Medical Finance 101

Smart Blogger

JUNE 27, 2023

Creating an effective brand awareness campaign feels like trying to solve a puzzle, doesn’t it? The Power of Brand Awareness Campaigns If you observe the world of business, you’ll find a common thread that successful brands share: A deep, lasting connection with their audience. Potent brand awareness.

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Brand Awareness Brand Social Media Utilities 87

Neil Patel

JULY 27, 2021

Until recently, only brands like Red Bull and others associated with gaming were able to get in on eSports marketing. Second, the cost of advertising is still relatively low due to the lack of competition. Another advantage of in-game advertising is there are a number of display options. Things have quickly changed. Dynamic Ads.

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Marketing Brand Awareness Advertising Manufacturing 144

Neil Patel

AUGUST 31, 2021

In simple words, it’s a way to organically advertise your brand through high-quality content. Plus, with new advertising and social media platforms appearing and innovating regularly, getting your ads in front of the right people is becoming easier than ever. Content Marketing. Think about the possibilities!

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Website SEO Recruitment Brand Awareness 145

Brafton

MAY 23, 2024

One of the main roles of an advertiser is to persuade a specific audience to make a decision, whether it’s to complete a purchase, click on and watch a video, or sign up for a monthly newsletter. However, persuasive advertising doesn’t work like a hypnotist trying to put their customer in a trance. What Is Persuasive Advertising?

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Persuasion Advertising Brand Awareness Ads 59

Neil Patel

JUNE 2, 2021

When a new social media platform starts to take off, you’d better be there promoting your brand. If you’re unfamiliar with YouTube, their primary advertising format is known as the TrueView ad. Before TrueView ads, users lacked any meaningful way to control their advertising experience. Being a marketer is an interesting job.

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Ads Brand Awareness Lead Generation Advertising 141

Neil Patel

JULY 26, 2021

Overall, remember your content needs to be interesting, important, timely, and funny (if it’s appropriate for your brand). By creating content specific to their needs, you can improve engagement metrics on your branded Facebook posts. Find ways for your brand to participate. However, this doesn’t work for all brands.

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Post Writing Social Media Advertising 145

Neil Patel

FEBRUARY 9, 2021

For many years, traditional marketing offered brands the choice of print, TV, or radio advertising if they wanted to get the word out about a new product or initiative. By the 1980s and 1990s, as advertisements flooded all media channels, companies began to realize standing out would require offering something different.

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Ads Marketing Advertising Social Media 132

Article Writing

JULY 5, 2022

This is the motto that all brand leaders should live by to see their brand reach unprecedented heights. Brands that blog consistently generate 97% more links to their websites, and countless blog comments are made by readers each month. Furthermore, brand websites with a lot of quality blog posts create an aura for readers.

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Brand Content Advertising Keywords 72

Neil Patel

JUNE 23, 2021

If you’re using paid advertising as part of your marketing campaign, you need to be creative and strategic. Only then can you expect a great ROI in the form of brand awareness, leads, and potential customers for your business. It’s more important, though, to make your advertising strategy and your copy unique and compelling.

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Ad Copy Copy Ads Persuasion 136

Credible Content

MAY 24, 2023

By presenting a surprising or unexpected twist, you immediately pique curiosity and compel your readers to delve deeper into your content. They are more likely to remember your brand, product, or service when it’s associated with an ironic twist. Consistency is key to building a strong brand image.

Copywriter 130

Copywriter Copywriting Entertainment Advertising 130

ContentWriters

FEBRUARY 21, 2025

Establishes Your Brand as an Authority Pillar content boosts SEO and establishes your brand’s authority by building trust and showcasing expertise. Use a content style guide to keep your team and freelancers on the same page with your brand voice, mission, and messaging.

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IT Content Architecture Content Creation 66

Credible Content

MAY 29, 2023

This helps establish trust, making it more likely that readers will engage with your brand and become loyal customers. Enhanced Marketing and Advertising Copywriting plays a crucial role in marketing and advertising. Where Can Use Copywriting Fundamentals? Incorporate direct quotes and specific results whenever possible.

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Persuasion Communication Copywriter Copywriting 130

Grammarly

JANUARY 10, 2024

Enhancing brand image and garnering influence: Consistent, well-crafted communication strengthens brand identity, fostering a trusted, favorable impression among clients and the public. They often include data, findings, analysis, conclusions, and recommendations, all of which are best presented in an organized manner.

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Writing Communication Copywriter Copywriting 122

Neil Patel

MAY 12, 2021

Then there’s the overall effectiveness of your advertising. In contrast, paid ads are advertising services you pay for on a specific platform. For further branding and personalization, add a cover image and profile photo. When choosing an image: Keep it relevant and consistent with your other branding.

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Social Media Advertising Promotion Creativity 145

Neil Patel

APRIL 23, 2021

Amazon Posts is Amazon’s social media initiative designed to help shoppers find new products and engage with their favorite brands. Posts allow brands to create and promote product-related content, directly linking to specific product listings. All your posts will appear on your brand’s feed. What Are Amazon Posts? those buyers.

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Promotion Post Social Media Digital Marketing 130

Neil Patel

OCTOBER 21, 2021

The video streaming giant offers streamers a unique platform to share information and grow brand awareness. Big brands like Bon Appetit have taken advantage of the platform, as have many smaller, non-franchised organizations. Brand Establishment. Seventy percent of viewers bought from a brand after seeing it on YouTube.

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Social Media Brand Awareness Collaboration Promotion 143

Neil Patel

MARCH 25, 2021

In fact, direct-to-consumer (DTC) pet brands have exploded in popularity: Over five years, the online pet product sellers saw a compound annual growth rate of 24 percent. Paid ads on search and social let you bid on relevant keywords to hyper-target an audience that perfectly fits your brand. 9 Ways to Target Pet Owners Using Paid Ads.

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Ads Food Brand Awareness Marketing 129

Neil Patel

DECEMBER 15, 2020

However, if your brand is strong enough, your audience might be willing to pay. A third way to monetize traffic is by doing sponsored posts for brands. This is sometimes called native advertising. By using display ads, you can “rent out” space on your site to advertisers. Amazon has one of the most popular ones.

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Website Advertising Ads Publisher 145

Quick Sprout

JULY 26, 2022

Thought leadership, expertise and industry research delivered weekly, monthly and quarterly, keeping brand on cutting edge. Best Social Media Marketing Social media management services Custom advertising strategies Dedicated account managers. >> There is a $150 setup fee associated with these social media advertising services.

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Digital Marketing Marketing Agency Search Engine Optimization 144

Neil Patel

MARCH 22, 2021

How Can Brands and Marketers Use Dispo? Dispo’s great for brands and marketers who want to build an authentic brand presence across social media. You can’t use Dispo to advertise the same way you promote on other apps. Focus more on you, the person behind the brand, rather than your company. Don’t believe me?

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Social Media Collaboration Advertising Media 131

Neil Patel

OCTOBER 24, 2020

At this stage, the consultant will present their tailor-made ideas and strategies to suit your business needs in front of you and your employees. For instance, a digital strategy consultant should cover various aspects related to advertising, such as media, public relations, digital marketing, and print advertising.

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Consulting Agency Advertising Recruitment 132

Credible Content

MAY 25, 2023

10 unique writing skills you need to become a successful copywriter Imagine this: You come across a captivating advertisement that instantly grabs your attention. It strongly conveys the essence of the brand. You are compelled to buy the product, visit the website, or engage with the brand, depending on the CTA.

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Copywriter Copywriting Persuasion Writing 130

Neil Patel

MARCH 5, 2021

Software for metrics, data management, influencer marketing , security, and video insights are all present on the list. As marketers, we spend a lot of money on measurement tools, software, advertising, and analysis; but how can you be sure the tools you use provide the most up-to-date and accurate data? Integral Ad Science (IAS).

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Content Creator Advertising Ads Content Creation 122

Neil Patel

OCTOBER 7, 2020

One trend that presents just such an opportunity is 3D photos on Facebook. Partially influenced by 3D technologies and mixed reality resurgence, 3D photos can help you capture attention and tell your brand’s story on Facebook. Facebook has been around for a while, which means that most brands and advertisers are already using it.

Storytelling 125

Storytelling Advertising Concept Entertainment 125

Neil Patel

MARCH 8, 2021

With the help of a podcast sponsor, you can monetize your show, grow your platform and, best of all, build long-term relationships with various brands. Before you look for your first sponsor, you need to understand how podcast advertising works. Some brands let you sign up as an affiliate. Build Brand Identity.

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Advertising Ads Promotion Audience 137

Nick Ursborne

JULY 17, 2023

In fact, being different and unique is what allows us to differentiate ourselves, carve out a niche and a brand, and develop a high perceived value that allows us to charge premium fees. Add value to your brand by using AI as your marketing guru. Everything from coming up with a USP, to content marketing, PR and paid advertising.

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Freelance Copywriter Copywriting Social Media 130