Contently

AUGUST 30, 2024

But fear not; there’s a secret weapon that can lift your brand above the noise: customer storytelling. And companies that are able to gain the trust of their customers outsell their competitors by up to “400% in terms of total market value” and customers are 88% more likely to buy again if they trust the brand.

Storytelling 82

Storytelling Marketing Social Media Brand 82

Backlinko

DECEMBER 27, 2024

For example, you could create a custom GPT to edit written content to reflect your brand voice. Advertising You can take advantage of AI advertising tools to generate both copy and creatives for your paid promotions. Enter your domain or landing page and click Import Brand to add brand elements.

IT 113

IT Medical Architecture Manufacturing 113

Grammarly

DECEMBER 6, 2024

Understanding marketing trends is crucial to helping brands evolve their marketing communication strategy to meet customer expectations and stay ahead of the competition. Marketing communication (or marcom) is the use of messaging to shape brand perception and drive business strategy. What is marketing communication?

Communication 105

Communication Marketing Storytelling Social Media 105

Backlinko

OCTOBER 23, 2024

Social media posts : Ideal for engagement and brand awareness. Include all content stages in your calendar, noting key steps like the following: Research Writing Editing Design SEO optimization Publication Promotion Social media scheduling Most importantly, ensure each piece ties back to your initial objectives.

Content Marketing 113

Content Marketing Marketing Government Content 113

Neil Patel

JANUARY 8, 2021

Twitter is has a massive audience, making it a great platform for advertising products and services, or sharing your content. If you aren’t using Twitter to boost your brand, you’re seriously missing out. If you use Twitter correctly, you can boost your brand’s search engine rankings just by posting on the platform.

Brand 145

Brand SEO Brand Awareness Keywords 145

Credible Content

JUNE 23, 2023

” – Joe Sugarman, Advertising Secrets of the Written Word. ” – John Caples, Tested Advertising Methods. .” ” – John Caples, Tested Advertising Methods. ” “Breakthrough Advertising” by Eugene M. ” – Clayton Makepeace, The Copywriter’s Handbook.

Copywriter 130

Copywriter Copywriting Promotion Persuasion 130

Income Diary

MARCH 19, 2024

The journey from obscurity to online prominence begins with understanding and executing impactful promotional strategies. In this Ultimate Guide to Promoting Your Website for Free, we delve into 8 proven methods that empower business owners to take the helm.

Promotion 105

Promotion Website Social Media Advertising 105

Jane Friedman

FEBRUARY 1, 2023

Photo by Peter Aroner on Unsplash Today’s post is excerpted from Brand the Author (Not the Book) by Karen A. Sure, other authors are also motivated by one or both of those things, but when I couple my belief with my particular brand of humor and unbridled nerdy enthusiasm, my author message becomes intrinsically mine.

Brand 145

Brand Publisher Publishing Publishing 145

Backlinko

JANUARY 6, 2025

Build a Strong Brand Through Storytelling When we consume 6 hours of content daily , attention is the most valuable currency in business. Most brands miss by showing only the highlight reelthe wins, the perfect moments, and the polished content. Telling raw, relatable stories is how you build a lasting brand. Stories stick.

Storytelling 109

Storytelling Keywords Landing Page Sales 109

Smart Blogger

JUNE 11, 2024

Perhaps you’re considering paid advertising… The problem? You see, paid advertising can be one of the most effective ways to drive traffic (and sales), but only if you understand how it works. Here’s what you need to know before creating your first paid ad… What is Paid Advertising?

Advertising 78

Advertising IT Social Media Ads 78

Neil Patel

JULY 8, 2021

There’s a ton of advice about using Instagram as an effective online marketing tool, but it can be challenging to scale your e-commerce brand on Instagram if you are a new brand without many followers yet. 10 Ways to Grow an E-Commerce Brand on Instagram. Why Is Instagram a Powerful E-Commerce Tool?

Brand 144

Brand Sales Social Media Engagement 144

Contently

APRIL 18, 2023

Common KPIs That B2B and B2C Brands Track Clicks, visits, and downloads… oh my! B2B and B2C brands may have different KPIs, but some common ones include traffic, conversion rate, engagement, and revenue. Try not to focus on self-promotion but on valuable and actionable insights that can benefit your potential buyers.

Brand 122

Brand Content Social Media Content Marketing 122

Content Powered

MAY 23, 2023

Third, you need to promote your blog post. I've mentioned, offhandedly, that when you finish a blog post, you should "run it through your promotion engine," but what is that? What is your promotion engine? I've come up with 50 different things you can do to promote a blog post. Join Mutual Promotion Communities.

Promotion 98

Promotion Blog Post Publishing Publisher 98

Backlinko

JULY 22, 2024

It’s always been about helpful content, thoughtful user experience, strong branding, and earning quality backlinks. So, choose a domain name that’s: Relevant and reflects your business or brand name Easy to remember and pronounce Concise—avoid long and complex names. Now, it’s time to promote your content across various platforms.

Website 117

Website SEO Search Engine Optimization Architecture 117

Neil Patel

JANUARY 6, 2021

The marketing and advertising industry is a fast-paced industry. A retail media network is when retailers set up an advertising platform on their website, app, or other digital platforms within their network. This allows the store, and other brands, to advertise to customers on sites like CVS or Walgreens. For Retailers.

Retail 144

Retail Media Advertising Banking 144

Neil Patel

JULY 27, 2021

Until recently, only brands like Red Bull and others associated with gaming were able to get in on eSports marketing. Second, the cost of advertising is still relatively low due to the lack of competition. In the following sections, I’ll break down actionable steps you can take to promote your business to the eSports market.

Marketing 144

Marketing Brand Awareness Advertising Manufacturing 144

Neil Patel

JULY 19, 2021

Instagram is one of the best social networks to advertise on. It has grown to be just as big of an advertising platform as its parent company, Facebook. Add in a branded or targeted hashtag and you’ll be connecting with your ideal customers in no time. Why Advertise on Instagram? Carousel Ads.

Ads 145

Ads Advertising Entertainment Promotion 145

Neil Patel

AUGUST 3, 2021

With one of the largest advertising audiences on the internet at an estimated 2.74 billion people and a ridiculously competitive CPC of $0.43 , Facebook is one of the best places to advertise online. That said, if you want to advertise on Facebook, you should have one anyway.). But the Ad Library is so much more than this.

Ads 136

Ads Advertising Copy Brand Awareness 136

Neil Patel

DECEMBER 8, 2020

In this article, we’ll discuss why the most successful mobile ads are the ones that promote audience engagement. Then you’ll see how to use your ads to promote engagement. And finally, you’ll discover how to promote the right engagement to set yourself up for future conversions. Finally, there’s brand engagement.

Engagement 145

Engagement Ads Advertising Social Media 145

Neil Patel

OCTOBER 19, 2021

The good news is that as a brick-and-mortar business owner, you can promote your website to the foot traffic in and around your store to aid your online visibility and increase digital sales. Advertise Your Online Presence. Advertise details on any outside signage and in your windows for passing foot traffic to see.

Sales 140

Sales Retail Social Media Advertising 140

Neil Patel

SEPTEMBER 2, 2021

Not only is it a great way to share your life with friends and family and promote your business, but it’s also a great way to make a lot of money. Promote affiliate links. Promote affiliate links. Advertise your brand. If everyone is cold to your posts, they probably won’t be inclined to buy anything you promote.

Food 145

Food Social Media Promotion Advertising 145

Neil Patel

JUNE 15, 2021

The platform offers marketers a unique opportunity to further brand recognition and grow their follower base in a somewhat unconventional form. The answer is simple: advertise on Medium. “Advertising” on the site is, in a word, unusual. Diversify channel content promotion since Google indexes all Medium content.

Search Engine Optimization 144

Search Engine Optimization Advertising Brand Awareness Content Creator 144

Neil Patel

DECEMBER 30, 2020

An affiliate network connects publishers, like blog owners or influencers, with companies looking to promote their products or services. The most popular example of an affiliate network is Amazon, which allows publishers and influencers to promote thousands of products and earn a commission for each purchase their readers or followers make.

Marketing 140

Marketing Electronics Finance Retail 140

Neil Patel

MARCH 17, 2021

Generation Z isn’t the best target audience for every brand. While they might not be a fantastic audience for brands in the alcohol or broadcast TV spaces, there are definitely some things Generation Zers do enjoy. At this point, I’m going to assume your brand is relevant to Gen Z, and you’re eager to reach them.

Ads 145

Ads Advertising Social Media Recruitment 145

Neil Patel

JULY 26, 2021

Overall, remember your content needs to be interesting, important, timely, and funny (if it’s appropriate for your brand). Plus, they get to promote a partner product and benefit from influencer marketing at the same time! By creating content specific to their needs, you can improve engagement metrics on your branded Facebook posts.

Post 145

Post Writing Social Media Advertising 145

Neil Patel

MARCH 25, 2021

It’s ideal for brands targeting a younger audience, as the majority of TikTok users are between the ages of 10 and 29. Tapping into this diverse market offers a lucrative opportunity for brands. Bringing your brand to TikTok gives you visibility with millions of new users worldwide. Describe Your Brand in Your Bio.

Landing Page 141

Landing Page Social Media Advertising Sales 141

Buffer

APRIL 25, 2024

Even though advertising via mail has been done for centuries , it's still a relatively untapped marketing concept in the e-commerce world — meaning there’s a lot of potential for small businesses to stand out. That ability for your brand message to occupy physical space in someone’s home is unique and powerful.

Ads 87

Ads Brand Advertising Social Media 87

Neil Patel

MAY 20, 2021

Seventeen percent of Facebook users say following brands or businesses is their main reason for using the app, and 78 percent of Americans say they’ve discovered products on Facebook. Facebook offers businesses new ways to connect with their audience, promote and sell products, and improve online visibility for their brand.

Social Media 145

Social Media Advertising Promotion Engagement 145

Backlinko

DECEMBER 9, 2024

Note: If another brand is offering reciprocal links but ALSO asking you to pay, its likely not worth it. Like if youre writing a post about the best software tools: Including your own tool might make sense, but itll look pretty promotional if you dont also acknowledge what your competitors do well.

SEO 94

SEO IT Text Engineering 94

Kristi Hines

MARCH 17, 2024

It’s just a good starting place to give you ideas about all of the ways you can start promoting your favorite brands for extra income! These will be the easiest to promote because you have personal experience with them, making your promotion more authentic to your audience.

Content Creator 162

Content Creator Blogger Content Insurance 162

Neil Patel

JUNE 2, 2021

When a new social media platform starts to take off, you’d better be there promoting your brand. If you’re unfamiliar with YouTube, their primary advertising format is known as the TrueView ad. Before TrueView ads, users lacked any meaningful way to control their advertising experience. Video Discovery Ads. The best part?

Ads 141

Ads Brand Awareness Lead Generation Advertising 141

Neil Patel

JUNE 22, 2021

billion users access Facebook at least once per day, and at least 17 percent of users join Facebook to connect with brands and products. You can help them discover your brand by advertising effectively on Facebook. With video ads, you can showcase a product, promote customer testimonials, or boost your brand.

Marketing 145

Marketing Social Media Advertising Ads 145

Neil Patel

FEBRUARY 11, 2021

Today, we understand advertising is the lifeblood of all the big social networks. Paid social media has become a key component of many brands’ marketing strategies. In a nutshell, organic social reach is all about creating and nurturing an audience without paid promotion. Paid Social Media Increases Brand Awareness.

Social Media 143

Social Media Media Brand Awareness Advertising 143

iWriter

DECEMBER 4, 2024

Readers are more likely to trust your brand when the content is clear, helpful, and informative. Providing accurate information and addressing customer pain points makes your brand more trustworthy. People-first content also ensures you’re speaking to the needs of your audience, not just promoting a product.

Content 52

Content Content Writer Education Storytelling 52

Neil Patel

MAY 12, 2021

Then there’s the overall effectiveness of your advertising. While organic Facebook leads won’t cost you anything, gaining them may be time-consuming, and your results can depend on your creativity levels, where you place your content, and the way you promote it. Just make sure you’re not overly promotional.

Social Media 145

Social Media Advertising Promotion Creativity 145

Neil Patel

AUGUST 20, 2021

Commercial advertisements are one of the best ways to encourage customers to buy your products, and understanding the psychology behind why certain purchasing decisions are made will help influence your advertising approach for higher conversion rates. There’s one vital thing to remember: not all advertisements are equal.

Persuasion 138

Persuasion Ads Advertising Copy 138

Neil Patel

AUGUST 30, 2021

If you want to sell to this unique generation, your company needs to learn who they are and how they interact with brands in your industry. Gen Z consumers are savvy buyers and can spot inauthentic advertising. Look for causes that naturally align with your brand, and take stands on those issues. Trust matters to Gen Z shoppers.

Social Media 145

Social Media Advertising Brand Ads 145