Jane Friedman

FEBRUARY 1, 2023

Photo by Peter Aroner on Unsplash Today’s post is excerpted from Brand the Author (Not the Book) by Karen A. Sure, other authors are also motivated by one or both of those things, but when I couple my belief with my particular brand of humor and unbridled nerdy enthusiasm, my author message becomes intrinsically mine.

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Brand Publisher Publishing Publishing 145

Contently

AUGUST 30, 2024

But fear not; there’s a secret weapon that can lift your brand above the noise: customer storytelling. And companies that are able to gain the trust of their customers outsell their competitors by up to “400% in terms of total market value” and customers are 88% more likely to buy again if they trust the brand.

Storytelling 82

Storytelling Marketing Social Media Brand 82

Grammarly

DECEMBER 6, 2024

Understanding marketing trends is crucial to helping brands evolve their marketing communication strategy to meet customer expectations and stay ahead of the competition. Marketing communication (or marcom) is the use of messaging to shape brand perception and drive business strategy. What is marketing communication?

Communication 105

Communication Marketing Storytelling Social Media 105

Quick Sprout

JULY 26, 2022

The best website builder for most people is Zyro or Wix. Building a website from scratch used to be hard. In fact, the best website builders turn you into a web designer overnight. The 7 Best Website Builders. Website builders have gotten so much better over the years. Building a Website with Zyro.

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Website Portfolio Freelance Sales 142

Neil Patel

JANUARY 8, 2023

In this post, we’re going to go over what the high converting websites do differently. Approximately 96% of visitors that come to your website are not ready to buy. The headline can make or break your website, and possibly a sale. Online advertising that works! High conversion websites are quite obvious right away.

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Website Landing Page Finance Sales 145

Backlinko

MARCH 3, 2025

Growing your website starts with reaching the right people. Unlike paid advertising or social media, organic traffic attracts visitors with clear intent. Organic traffic refers to visitors who land on your website or blog from unpaid search engine results. Not random traffic. That’s where organic traffic shines.

IT 104

IT Keywords Brand Awareness SEO 104

The Hoth

DECEMBER 17, 2024

Like virtually every other industry, the real estate business has largely gone digital, especially in terms of advertising. Isnt it difficult to outrank other real estate websites? For everyone else, a backlink is simply a link on another website that directs back to one of your web pages. Heres how it works.

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SEO Engineering Keywords Website 97

Backlinko

OCTOBER 23, 2024

Social media posts : Ideal for engagement and brand awareness. Great for sharing bite-sized content and driving traffic to your website. For example, the travel website The Points Guy features content written by avid travelers who include personal experiences and photos in each article.

Content Marketing 113

Content Marketing Marketing Government Content 113

Backlinko

DECEMBER 5, 2024

It uses paid and unpaid tactics, like search advertising and local SEO, to help the business appear more prominently in local searches. It drives foot traffic, builds brand trust through reviews, improves search rankings, and increases conversions by targeting high-intent local consumers. per month, according to Advertising Research.

IT 98

IT Marketing Keywords Search Engine Optimization 98

Neil Patel

JULY 8, 2021

There’s a ton of advice about using Instagram as an effective online marketing tool, but it can be challenging to scale your e-commerce brand on Instagram if you are a new brand without many followers yet. 10 Ways to Grow an E-Commerce Brand on Instagram. Why Is Instagram a Powerful E-Commerce Tool?

Brand 144

Brand Sales Social Media Engagement 144

Backlinko

JANUARY 6, 2025

Build a Strong Brand Through Storytelling When we consume 6 hours of content daily , attention is the most valuable currency in business. Most brands miss by showing only the highlight reelthe wins, the perfect moments, and the polished content. Telling raw, relatable stories is how you build a lasting brand. Stories stick.

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Storytelling Keywords Landing Page Sales 109

Income Diary

MARCH 19, 2024

In today’s digital landscape, your website’s visibility can make or break your business. A strong online presence, coupled with a website that’s both pleasing to the eye and optimized for search engines, anchors your digital footprint. Imagine the potential of reaching millions without spending a dime.

Promotion 105

Promotion Website Social Media Advertising 105

Smart Blogger

JUNE 11, 2024

Perhaps you’re considering paid advertising… The problem? You see, paid advertising can be one of the most effective ways to drive traffic (and sales), but only if you understand how it works. Here’s what you need to know before creating your first paid ad… What is Paid Advertising?

Advertising 78

Advertising IT Social Media Ads 78

Credible Content

MAY 28, 2023

Writing and publishing e-books for personal branding. In today’s digital age, establishing a strong personal brand is essential for professionals and entrepreneurs alike. Authors may also choose to offer their e-books for free as a promotional strategy to build their brand or gain a wider readership.

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Promotion Publishing Publisher Publishing 130

Backlinko

JUNE 17, 2024

In 2019, Lindsey Bomgren, the founder of the online fitness website Nourish Move Love, was spinning her wheels, creating content that wasn’t reaching her ideal audience. And by 2021, her website had blossomed into a lucrative six-figure business. Then, you’ll find ten tips to improve the SEO of your small business website.

Website 106

Website SEO Keywords Engineering 106

Backlinko

AUGUST 21, 2024

One of the most-loved episodes in this podcast is on SEO auditing for large websites. Tyler Nalbach shared on Leigh’s post how this episode gave him the best practices to strategically audit large websites for his clients in the fashion/clothing industry: Find the podcast on: Apple Podcasts , Spotify , YouTube , Listen Notes 5.

SEO 95

SEO Concept Agency Digital Marketing 95

Backlinko

DECEMBER 9, 2024

Reciprocal links are when two websites link to each other. When another website links to your content, their audience may click through to your site, boosting your visitor numbers. Free Marketing Building reciprocal links is a free way to market your website. What Are Reciprocal Links? Pros of Reciprocal Linking 1.

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SEO IT Text Engineering 94

Express Writers

JANUARY 28, 2025

If youre unsure how to promote a new blog post, these tried and tested strategies effectively generate more traffic for brands. With their wide reach, influencers can promote your brands blog posts to reach a wider audience and generate more traffic. Search your industry or niche to discover which influencers fit your needs.

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Promotion Blog Post Post IT 52

Freelance Magic

NOVEMBER 6, 2024

You’ll find easier success (and pay) working for personal brands in this niche. Digital Marketing Since 2018 , digital marketing has taken over traditional advertising. For example, you can write for fitness coaches to help grow their website and social media. You can write for coaches and YouTubers or productivity apps.

Freelance 130

Freelance Finance Writing Medical 130

iWriter

DECEMBER 4, 2024

Readers are more likely to trust your brand when the content is clear, helpful, and informative. Providing accurate information and addressing customer pain points makes your brand more trustworthy. This means more people can discover your website when searching for relevant topics.

Content 52

Content Content Writer Education Storytelling 52

Backlinko

DECEMBER 29, 2024

organic visits to their website each month. Plumbing SEO is a set of practices that increase a plumbing companys websites visibility in search engines like Google. This includes attracting more qualified leads, building authority, and increasing revenueall without spending a dime on advertising. per month in Google Ads.

SEO 99

SEO Keywords Contractor Insurance 99

Quick Sprout

JULY 26, 2022

Hiring the best digital marketing service to get customers in your doors or visiting your website means you can spend more time doing what you’re really good at—delivering an incredible product, service, or experience. They can set you up with secure websites, email, hosting, and domains. Want More Traffic? Get Started Now.

Digital Marketing 144

Digital Marketing Marketing Agency Search Engine Optimization 144

Neil Patel

OCTOBER 19, 2021

The good news is that as a brick-and-mortar business owner, you can promote your website to the foot traffic in and around your store to aid your online visibility and increase digital sales. Whether your website is fresh up or you’ve been running your website for some time, the techniques featured in this article are open to everyone.

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Sales Retail Social Media Advertising 140

Neil Patel

JULY 26, 2021

Overall, remember your content needs to be interesting, important, timely, and funny (if it’s appropriate for your brand). By creating content specific to their needs, you can improve engagement metrics on your branded Facebook posts. Find ways for your brand to participate. However, this doesn’t work for all brands.

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Post Writing Social Media Advertising 145

Neil Patel

AUGUST 9, 2021

Copyright Laws and Rules in Marketing and Advertising. Don’t copy images, content, or phrases from other brands. Resources on Copyright Laws in Marketing and Advertising. Terms of Use in Marketing and Advertising. Laws on the Use of User Data in Marketing and Advertising. Copyright Law of the U.S. million.)

Marketing 137

Marketing Advertising Social Media Medical 137

Neil Patel

JUNE 15, 2021

The platform offers marketers a unique opportunity to further brand recognition and grow their follower base in a somewhat unconventional form. The answer is simple: advertise on Medium. “Advertising” on the site is, in a word, unusual. Drive more clicks to your website through embedding links inside your content.

Search Engine Optimization 144

Search Engine Optimization Advertising Brand Awareness Content Creator 144

Buffer

APRIL 25, 2024

Even though advertising via mail has been done for centuries , it's still a relatively untapped marketing concept in the e-commerce world — meaning there’s a lot of potential for small businesses to stand out. That ability for your brand message to occupy physical space in someone’s home is unique and powerful.

Ads 87

Ads Brand Advertising Social Media 87

Neil Patel

APRIL 1, 2021

Sprout Social reports that after following a brand on social media, consumers continue to engage in other ways. Ninety-one percent check out the brand’s website or app, 89 percent make a purchase, and 85 percent recommend the brand to someone they know. 14 Steps for E-Commerce Companies to Find Success Using Social Media.

Social Media 145

Social Media Media Landing Page Advertising 145

Neil Patel

FEBRUARY 8, 2021

All your analytics for things like advertising will be shown in YouTube Studio and AdSense, so check in regularly to see how you’re doing. YouTube has grown to become one of the most successful websites in the world, making over $5.5 billion in advertising revenue in the U.S. in 2020 but there are growing pains. Ad Revenue.

Advertising 144

Advertising Social Media Content Creator Ads 144

Neil Patel

AUGUST 30, 2021

If you want to sell to this unique generation, your company needs to learn who they are and how they interact with brands in your industry. Gen Z consumers are savvy buyers and can spot inauthentic advertising. Look for causes that naturally align with your brand, and take stands on those issues. Trust matters to Gen Z shoppers.

Social Media 145

Social Media Advertising Brand Ads 145

BKA Content

JANUARY 13, 2025

The best digital marketing agencies tailor their packages to your needs and customize all content with your brands unique voice. We build long-lasting relationships with clients, but were large enough to build out websites promptly. If youre looking for straight-up advertising, Chamber Media is an excellent choice. Avalaunch (4.9)

Digital Marketing 59

Digital Marketing Agency Marketing Manufacturing 59

ContentWriters

FEBRUARY 21, 2025

Improved Website Analytics If your content strategy isn’t working, pillar content can boost your website’s performance by providing valuable, in-depth resources that improve key SEO metrics. Enhances engagement : Structured, engaging pillar pages attract and retain visitors, boosting website performance.

IT 66

IT Content Architecture Content Creation 66

Neil Patel

MARCH 28, 2023

With Facebook’s advertising platform, you’ve got access to an audience that shows actual interest in your offer. For example, let’s say that your organization recently introduced a new coffee brand. The “poorly targeted” one delivered 278 website clicks costing $0.142 apiece. Not even close.

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Ads Landing Page Ad Copy Advertising 145

Neil Patel

MAY 12, 2021

Then there’s the overall effectiveness of your advertising. In contrast, paid ads are advertising services you pay for on a specific platform. Join Facebook Groups for Your Industry and Post Links to Your Website. Feel free to talk about your business and what it does to get people to message you on Facebook or your website.

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Social Media Advertising Promotion Creativity 145

Backlinko

MARCH 25, 2025

The higher the CPC, the more advertisers are willing to pay for clicks, signaling stronger monetization opportunities.) “Garden design” has a CPC of $1.78, which shows monetization potential. They use display advertising and sell multiple machine learning ebooks and tutorials. Next, look at the CPC report.

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Blog Blogging Medical Finance 103

Neil Patel

JUNE 22, 2021

billion users access Facebook at least once per day, and at least 17 percent of users join Facebook to connect with brands and products. You can help them discover your brand by advertising effectively on Facebook. Static image ads are ideal for driving traffic to your website. brand awareness reach.

Marketing 145

Marketing Social Media Advertising Ads 145

Shorthand Content Marketing

NOVEMBER 29, 2024

When the demand season ends, this is the time when most HVAC business owners will look into doing some HVAC advertising or paid marketing. They will suggest PPC, social media, brand awareness, Google reviews, Google local services ads, and a whole host of other confusing things that cost a lot of money.

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Content Marketing Marketing Agency Content 52