Caroline Gibson

NOVEMBER 5, 2021

CG: You began your career at Coca Cola then moved into advertising as a brand strategist. How has our understanding of the word ‘creativity’ changed in the communications industry over the last 30 years ? He is also Chair of Trustees for Creative Mentor Network and Chair of the advisory board for isla. P.S. Follow on Twitter.

Communication 130

Communication Creativity Freelance Copywriting Healthcare 130

Freelance Union

JANUARY 16, 2025

For instance, say your analysis reveals that your content creation skills stand out, but you lack expertise in digital advertising. Regular check-ins — whether monthly emails or quick video calls — help maintain clear communication and alignment. In that case, it may make sense to partner with a marketing specialist.

Freelance 105

Freelance Collaboration Social Media Content Creation 105

Neil Patel

SEPTEMBER 13, 2021

Back in the early days of the web, businesses were scrambling to make their advertising and marketing stand out. In one freak accident, a car company advertising with Tripod purchased a banner ad on a page that was… decidedly not about cars. Ad blockers and popup-stoppers are virtually ingrained in our browsers’ DNA.

Script 122

Script Advertising Ads Marketing 122

Melanie Saxton

DECEMBER 27, 2024

This is the reality of today’s digital marketing era, where your marketing, advertising, PR, and other communication efforts fall under the copywriting umbrella. Add video scripts, podcasts, and social media, and you are making an impact! Let’s Collaborate Its a privilege to write and edit on behalf of my clients.

Copywriter 130

Copywriter Copywriting Persuasion Script 130

Grammarly

OCTOBER 30, 2024

A key factor in measuring ROI is understanding that content marketing works best when integrated with other efforts, such as email marketing, social media, and paid advertising. For additional guidance, you can explore the latest marketing communication trends to stay competitive.

Content Marketing 98

Content Marketing Marketing Storytelling Content Creation 98

Backlinko

MARCH 25, 2025

The higher the CPC, the more advertisers are willing to pay for clicks, signaling stronger monetization opportunities.) “Garden design” has a CPC of $1.78, which shows monetization potential. They use display advertising and sell multiple machine learning ebooks and tutorials. Next, look at the CPC report.

Blog 103

Blog Blogging Medical Finance 103

Backlinko

AUGUST 21, 2024

Why You Should Listen to This Podcast While many of the best SEO podcasts will teach you essential technical skills, The SEO Mindset podcast will help you: Gain confidence Communicate effectively Build your path to growth We recommend listening to the frank conversations around topics related to personal growth and career progression.

SEO 95

SEO Concept Agency Digital Marketing 95

Neil Patel

OCTOBER 5, 2020

The power of social media as a marketing and advertising channel is hard to deny. You might, for instance, use audience insights to advertise relevant products to the right people. Therefore, your goal might be to stay on top of those communications in order to keep customers satisfied. Communicate Well. Boost Sales.

Social Media 145

Social Media Agency Media Communication 145

Kristi Hines

JUNE 25, 2021

BS, Advertising from the University of Georgia. Master’s, Professional Communications from Clark University Bachelor’s, Communication and Media Studies. Bachelor’s, Advertising from Michigan State University. BS, Advertising from University of Illinois at Urbana-Champaign. BA, Communications from Miami University.

Finance 130

Finance Marketing Advertising Insurance 130

Neil Patel

JUNE 23, 2021

If you’re using paid advertising as part of your marketing campaign, you need to be creative and strategic. However, if you communicate your offer accurately, you can expect a higher ROI. It’s more important, though, to make your advertising strategy and your copy unique and compelling. Most ads are a waste of money.

Ad Copy 136

Ad Copy Copy Ads Persuasion 136

Grammarly

MARCH 25, 2024

Marketing teams are expert communicators. In roles like communications, content, public relations, product marketing, brand marketing, and more, effective communication is often the product that marketers produce. Because of this, they have a high bar for quality communication. Marketers are communication powerhouses.

Marketing 119

Marketing Communication Content Content Creation 119

Neil Patel

SEPTEMBER 30, 2020

You want to hire an agency to develop an efficient Facebook advertising strategy for your company. Similarly, there aren’t any specifications with regard to the ad type in the first example, but the second one explicitly states video advertisements. You have to communicate properly here, being as explicit as possible.

Agency 139

Agency Ads Portfolio Advertising 139

Melanie Saxton

SEPTEMBER 27, 2023

A master’s degree in mass communication/digital media made sense because my self-publishing authors needed help in marketing their books. ” Storyscaping in the Self-Help Realm Yes, I grasped a whole new level of advertising, marketing, SEO blogging for clients, and managing their social media.

Storytelling 130

Storytelling Editorial Advertising Digital Media 130

Neil Patel

FEBRUARY 11, 2021

Today, we understand advertising is the lifeblood of all the big social networks. Everything that involves advertising dollars is paid social media, whether that’s an integrated advertising campaign or a one-off sponsored post. On Facebook, advertisers achieve average conversion rates of 9.21 No one’s asking that anymore.

Social Media 143

Social Media Media Brand Awareness Advertising 143

Quick Sprout

NOVEMBER 10, 2022

To make your search easier, I’ve put together some situations that may apply to your business: You want to advertise your business online You want to communicate in an educational setting You want to boost employee engagement at the office You want to set up interactive kiosks You want to display manufacturing information.

Manufacturing 124

Manufacturing Retail Education Food 124

Credible Content

MAY 25, 2023

10 unique writing skills you need to become a successful copywriter Imagine this: You come across a captivating advertisement that instantly grabs your attention. Attention spans are fleeting, and competition is fierce in the world of advertising and marketing. Persuasive writing is often used in advertising, marketing, and politics.

Copywriter 130

Copywriter Copywriting Persuasion Writing 130

BKA Content

JANUARY 13, 2025

We can develop dynamic video scripts for your team, but we dont create video advertising or influencer marketing in-house. Each employee specializes in their own area, so your contact person can change for web pages, blog articles, or pay-per-click advertising. Avalaunch (4.9) Boostability (4.5) Chamber Media (4.4) Searchbloom (4.4)

Digital Marketing 59

Digital Marketing Agency Marketing Manufacturing 59

Neil Patel

DECEMBER 22, 2020

Some of the top US brands spend billions on advertising to secure their internet advertising space. If you can’t keep up with the big companies that spend billions of dollars on their advertising campaigns, there are still a few ways you can get your brand noticed. One such method is an influencer promotion campaign.

Brand 139

Brand Marketing Retail Advertising 139

Grammarly

FEBRUARY 2, 2024

Without realizing it, you’ve likely used kairos in your everyday communication or writing. Whether in an argumentative essay for school or while conversing with a coworker, using this rhetorical technique lets you communicate your position in an impactful way. Kairos is used in all modes of communication, visual, verbal, and written.

Persuasion 115

Persuasion Social Media Editorial Advertising 115

Grammarly

JANUARY 10, 2024

Whether you’re drafting your first résumé and cover letter or you’re a veteran employee or freelancer looking to improve your professional communications, it’s important to understand business writing essentials. Memos Short for “memorandum,” a memo is a concise document used for internal communication within a business.

Writing 122

Writing Communication Copywriter Copywriting 122

Credible Content

JUNE 23, 2023

” – Joe Sugarman, Advertising Secrets of the Written Word. ” – John Caples, Tested Advertising Methods. .” ” – John Caples, Tested Advertising Methods. ” “Breakthrough Advertising” by Eugene M. ” – Clayton Makepeace, The Copywriter’s Handbook.

Copywriter 130

Copywriter Copywriting Promotion Persuasion 130

Quick Sprout

JULY 26, 2022

Real-time communication and project management systems. Fanatical about quality service, communication and customer success. Best Social Media Marketing Social media management services Custom advertising strategies Dedicated account managers. >> Clear dashboards and budgets tied to exact business goals.

Digital Marketing 144

Digital Marketing Marketing Agency Search Engine Optimization 144

Neil Patel

AUGUST 13, 2020

Or living in London interested in an advertising specialist in Australia. . Storm Brain — Best for advertising and social media marketing. However, they specialize in Facebook and paid social media advertising. Timely and effective communication. Digital marketing can be done from anywhere in the world.

Digital Marketing 145

Digital Marketing Marketing Portfolio Social Media 145

Melanie Saxton

MARCH 5, 2023

My coursework encompassed: Social Media Websites Blogging Advertising Marketing Communications Digital Media Law and Ethics And even scriptwriting! The big, bold frontier of self-publishing had erupted, and the question became — How do I navigate cyberspace and build marketing opportunities?

Digital Media 130

Digital Media Media Script Ad Copy 130

Neil Patel

SEPTEMBER 18, 2020

The internet has made communication between businesses more accessible than ever. But sometimes, finding the email address of someone you’d like to communicate with can be such a hassle. Don’t Just Advertise. Don’t use it solely to advertise, as it could turn your the people you’re trying to contact away.

Recruitment 136

Recruitment Advertising Collaboration Social Media 136

Caroline Gibson

MAY 11, 2021

CG: IPA stands for Institute of Practitioners in Advertising … in other words, the creative industry. PM: Advertising has changed immeasurably in the last 13 or so years. Media opportunities have multiplied at the rate of knots, bringing the need for different creative skills to communicate with people effectively.

Creativity 130

Creativity Freelance Copywriting Agency Recruitment 130

Neil Patel

OCTOBER 24, 2020

Effective Communication Skills. Strong communication skills – oral as well as written – is mandatory for a good consultant. Communication is a two-way street, though. As one would expect, sales and marketing consultants primarily focus on the marketing and advertising aspects of organizations. IT Consultants.

Consulting 132

Consulting Agency Advertising Recruitment 132

Neil Patel

AUGUST 25, 2020

In 2017, PPC advertisers invested over $10 billion dollars. . Understanding your expectations makes it easier to communicate what you’re after and ensures everyone’s on the same page. Some excel at specific advertising types, while others specialize in creating excellent customer experiences across every platform.

Agency 133

Agency Landing Page Digital Marketing Ads 133

Express Writers

JANUARY 28, 2025

Email Marketing Email remains one of the best ways to communicate with your subscribers and potential customers, as well as promote your blog posts. Paid Advertising : Facebook Ads, Google Ads, and sponsored posts. A few tips when marketing content through email include: Teasing subscribers with snippets to pique their interest.

Promotion 52

Promotion Blog Post Post IT 52

Neil Patel

JANUARY 13, 2021

Yahoo Groups was one of the original online communities. A host of new online communication tools have been released in recent years. Like Meetup, Nextdoor is a platform where local communities connect in real life, outside of online communications. is that there is no advertising! Mark Fletcher created groups.io.

Brand Awareness 128

Brand Awareness Advertising Agency Communication 128

Freelance Magic

JANUARY 16, 2024

Slack Channels: Navigating project callouts and content networks Slack isn’t just for internal communications within organisations. It has evolved into a thriving ecosystem of industry-specific communities and channels. Plus, personalised communication increases the likelihood of capturing the attention of potential clients.

Freelance 130

Freelance Projects Collaboration Advertising 130

Neil Patel

SEPTEMBER 22, 2020

Their Unique Selling Proposition is that you don’t communicate with project managers. This is a powerful combination because that way they are responsible both for your advertising and on-page conversions. Having access to all the advertising data helps them optimize and get the best conversions possible. Dedicated Services.

Search Engine Optimization 144

Search Engine Optimization Social Media Landing Page Projects 144

Neil Patel

AUGUST 20, 2021

Commercial advertisements are one of the best ways to encourage customers to buy your products, and understanding the psychology behind why certain purchasing decisions are made will help influence your advertising approach for higher conversion rates. There’s one vital thing to remember: not all advertisements are equal.

Persuasion 138

Persuasion Ads Advertising Copy 138

Neil Patel

MARCH 10, 2021

In advertising, there is no full-proof plan you can follow that will guarantee your success. Considering both visual and music elements from the beginning will ensure that your paid ad campaign communicates a cohesive message. Too often, advertisers will try to do too much when it comes to music. Set the Mood.

Marketing 138

Marketing Brand Awareness Script Entertainment 138

Neil Patel

JUNE 21, 2021

Word-of-mouth marketing is one of the most valuable forms of advertising. Word-of-mouth referrals are great advertising for your brand and an enormous confidence booster for would-be buyers. Of course, UGC advertising won’t always start organically, so give your customers a nudge by launching an official campaign.

Ads 136

Ads Promotion Social Media Advertising 136

Melanie Saxton

MAY 19, 2024

The following industries need professional assistance in putting together clever and consumer-driven copy, and that’s where I come in.

Recruitment 130

Recruitment Architecture Copywriting Copywriter 130

Freelance Union

NOVEMBER 10, 2022

Nowadays, independent workers have a plethora of helpful tools to increase productivity: planning apps, communication tools, paperwork and contracting managers, social media planners, etc. Contrastingly to other online advertisement options, social media advertising is a powerful and inexpensive way to promote your freelancing business.

Freelance 133

Freelance Social Media Advertising Finance 133