Remove Advertising Remove Concept Remove Creative Director
article thumbnail

A Novel Approach to the Challenges of Our Profession

Copywriter Collective

The story involves two advertising copywriters — Black millennial female, and White boomer male — whose paths eventually converge as teacher and student. Of course, in advertising, poor presentation skills do not bode well for career advancement. Ted languishes as a perpetual senior copywriter. Maybe you should ask my wife!

article thumbnail

How to Humanize PPC Ads

Neil Patel

However, plenty of other platforms allow image-rich advertising and storytelling, like Instagram, Pinterest, or YouTube. Constant testing may mean avoiding getting stuck in your usual advertising patterns. It’s believed Kelly Johnson first used the phrase in the 1960s when it was originally applied to design concepts.

Ads 81
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Using AI For Art, Images, And Book Covers With Derek Murphy

The Creative Penn

Because you can get something very nice, which is comparable to stock photography, and high-level creative concept art like character design. I bought all sorts of digital assets, I bought music or videos, because I want to use them in a video or an advertisement. It's ugly in DALL-E 2, but it understands the concept.

Concept 98
article thumbnail

Co-writing Fiction With Generative AI With Charlene Putney

The Creative Penn

And it will basically bounce back suggestions and ideas and thoughts to you, in your own voice using your own concepts. But to me, the writer, the artist, is the creative director. I have also said I use Sudowrite, I use ProWritingAid, I use Facebook advertising, I use Amazon. So that's what the idea is.

Writing 98