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That’s a tremendous amount of content to compete with, especially if you’re running a small business or a new startup. One strategy by which to do this is comparative advertising. It requires a little finesse, so before you add comparative advertising to your marketing strategy , here’s a rundown of how it works.
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No, I’m obsessed with them because they are a prime example of user-generated content finding its organic audience. These types of videos are rampant on TikTok, and with many of these accounts promoting their own Amazon Storefronts, they are a great way for Amazon — and Stanley, for that matter — to leverage real-life user experiences.
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” – Joe Sugarman, Advertising Secrets of the Written Word. “Direct response copywriting is the process of creating written content that is designed to elicit a measurable response from the reader, such as a purchase, a subscription, or a donation.” ” – John Caples, Tested Advertising Methods. .”
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