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Types of Sales Copywriting Some popular types of sales copywriting you probably know are: Print, radio, podcast, internet, and TV advertising Billboards Direct response mailers Product or service sales pages Short “squeeze” pages to capture emails Product packaging copy Fundraising letters Video sales letters You get the idea.
So, I’ll give you as broad of a definition as possible: A copywriter creates sales or marketing material that influences the prospect toward making a purchase. These days, a lot of copywriters also script videos, webinars, and advertisements. Personally, I started my copywriting career at the library. It’s also easier to focus.
Copywriting Copywriting involves crafting persuasive and compelling content with the aim of driving sales and conversions. Remote copywriters create advertisements, email campaigns, landing pages, and salescopy for businesses.
If you’re a freelance writer or any kind of self-employed contractor, it’s a resource you’ll want to bookmark. Dan rewrote Jay’s entire sales pitch on spec and sent it to him. Not only did Jay use the updated salescopy and pay Dan for his spec work, but the new copy tripled Jay’s conversions!
It was also at this time that I began to explore other partnerships and also began to toy with the idea of hiring staff and/or contractors to help me. She is also involved in the creation of ebooks, writing salescopy, and other editorial tasks. Ad Sales: Gabrielle Green heads up ad sales on both ProBlogger and dPS.
On dPS we offer sponsorships to advertisers who want to work directly with our audience. We also have a huge array of contractors who help with product creation, proof reading, podcast editing, etc. Up until 2009, pretty much most of my income came from either affiliate marketing or working with advertisers or ad network.
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