Neil Patel

SEPTEMBER 13, 2021

Back in the early days of the web, businesses were scrambling to make their advertising and marketing stand out. In one freak accident, a car company advertising with Tripod purchased a banner ad on a page that was… decidedly not about cars. Ad blockers and popup-stoppers are virtually ingrained in our browsers’ DNA.

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Script Advertising Ads Marketing 122

Neil Patel

MARCH 28, 2023

Getting traffic is easy with ad copy. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. Driving customers—not just visitors—to your landing page is the best way to make sales. Improving your conversion rates? Not so much. The only problem?

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Ads Landing Page Ad Copy Advertising 145

Neil Patel

APRIL 14, 2021

If your customers are not searching for your product or service in Google, then obviously, AdWords search advertising is not going to work for you. Ubersuggest will tell you how often people search these phrases, how competitive the keywords, and how much it’ll cost to advertise on each keyword. So let’s take a look at that now.

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Landing Page Advertising Keywords Ads 143

Neil Patel

AUGUST 5, 2021

Why Should You Advertise on Snapchat? You can advertise on Snapchat for as little as $5. Link Your Snapchat Ads to the Correct Landing Page. Once you have your audience’s attention, you need to direct them to the next step, i.e., your landing page. What is a landing page? With $759.04

Ads 145

Ads Landing Page Brand Awareness Social Media 145

Neil Patel

DECEMBER 14, 2020

A solid advertising strategy can help you increase sales as competition on the platform heats up, even if you don’t have a massive budget. In a study by Search Engine Land , ad spend allocated for building brand awareness jumped from 26% to 60% in less than 12 months. Don’t put all your advertising eggs in one basket.

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Ads Sales Brand Awareness Landing Page 145

Credible Content

JUNE 23, 2023

Landing pages Most of the landing pages are good examples of direct response copywriting. A landing page call-to-action may look like this: Book your seat today for our seminar. “Direct response copywriting is the art and science of writing copy that gets people to take action.”

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Copywriter Copywriting Promotion Persuasion 130

Neil Patel

AUGUST 18, 2020

Paid advertising offers a 200% ROI. But whether you’re an excellent PPC manager looking to outsource or have no experience running pay per click advertising campaigns , choosing the right PPC agency isn’t always straightforward. Ads in search engine results aren’t the only type of PPC advertising. Let’s dive in!

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Agency Landing Page Consulting Portfolio 144

Neil Patel

AUGUST 11, 2021

Those who have successful ad campaigns spend a lot of time on the backend evaluating the performance of their ads, looking at different keywords , switching up the designs and copy , and testing everything against key metrics to see how they perform. Step 3: A/B Test Ad Copy and Design. Now let’s take a look at your ad copy and design.

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Ads Management Landing Page Ad Copy 144

Neil Patel

JUNE 15, 2021

Maybe you’ve written scintillating paid ad copy that speaks directly to your audience’s pain points. While simply having a chatbot is a great strategy to increase paid ad conversions, writing good copy for the bot can make a good strategy great. Direct Leads to a Landing Page. A/B test: Test everything. We mean it.

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Ads Landing Page Social Media Copy 142

Neil Patel

MARCH 23, 2021

Google Search Campaigns are one of the most popular forms of online advertising. Chances are, if you’ve used the internet, you’ve come across advertisers who are running Google Search Campaigns. Google Search Campaigns allow for you to display advertisements in the search listings of a Google Search. Let’s begin! Let’s begin!

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Landing Page Keywords Ads Ad Copy 142

Neil Patel

MAY 3, 2021

It can be used to test everything from website copy to sales emails to search ads. A/B testing is a marketing strategy that pits two different versions of a website, ad, email, popup, or landing page against each other to see which is most effective. Create two versions of the same ad, landing page, etc.

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Landing Page IT Copy Sales Copy 144

Neil Patel

MARCH 19, 2021

Investing in PPC can bring a great return for your business (it’s thought paid advertising returns $2 for every $1 invested ), but it’s also an easy way to lose money if you don’t approach it in the right way. Pay-per-click is a common advertising model in internet marketing. How Much is PPC Advertising? Pros of PPC Marketing.

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Landing Page Marketing Advertising Digital Marketing 138

Neil Patel

MAY 14, 2021

Could you give a machine a few instructions and let it generate engaging copy while you focused on more pressing tasks? For example, maybe you decide you want a social media post advertising a new yoga class. JPMorgan Chase used an AI copywriting tool to improve its CTAs and online ad copy for home equity lines of credit.

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Copywriter Copywriting Writing Script 143

Neil Patel

SEPTEMBER 11, 2020

If you choose the contract plan, you’ll work with a Yelp sales representative to create an advertising program that fits your business’s needs. An advertising service exclusively targeting Yelp users, this feature displays advertisements to consumers on the platform’s search results pages and business pages, via desktop and mobile.

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Ads Landing Page Advertising Sales 145

Neil Patel

DECEMBER 11, 2020

No matter how many features you use or Google Ad extensions you add, the best ads will always be the ones with the most powerful ad copy. You can then direct users to landing pages with content that uses less flashy language. Make sure your landing page content matches your customers’ search queries.

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Ad Copy Landing Page Search Engine Optimization Ads 137

Neil Patel

APRIL 22, 2021

One of the main reasons why most landing pages and sales pages are not converting leads into customers is a weak call to action with no sense of urgency. However, when using free trials in your call-to-action copy, you’ve got to be careful not to lose the trial users at the end of the trial period.

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Landing Page Lead Generation Persuasion Telecommunication 145

Susan Greene

JUNE 2, 2015

Create targeted landing pages? Blaze Your Own Path You want to see what your competition is up to but don’t copy their approach. In your marketing copy, don’t talk about yourself. Company-focused copy uses “you” and “your” far more than “we” and “our.” .” Long blocks of copy are daunting.

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Marketing Landing Page Copywriter Copywriting 130

Neil Patel

AUGUST 25, 2020

In 2017, PPC advertisers invested over $10 billion dollars. . Your goals may include: Adding more qualified leads to your automated sales funnel Selling more of a specific product or category of products Increasing the number of visitors to a landing page Building awareness for your brand. So, that’s a TON of money.

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Agency Landing Page Digital Marketing Ads 133

Neil Patel

FEBRUARY 16, 2021

But in reality, it was the copy that did the heavy lifting. Today, I’ll walk you through how to write killer copy that doesn’t just make your product or service look awesome; it’s going to actually drive sales. Copywriting might be found on: Website pages Brochures Paid ads Landing pages Product pages.

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Copywriter Copywriting Landing Page Copy 145

Neil Patel

JUNE 9, 2021

It’s no secret that competition in online advertising has become super stiff. This includes everything from how you attract customers (via advertising) to the way you transact with them and everything in-between. Don’t Advertise Misleading Products. They advertise one thing and send visitors to a different landing page.

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Ad Copy Landing Page Advertising Ads 120

Neil Patel

NOVEMBER 12, 2020

Too often, when brands try to optimize their PPC advertising, they look at their campaigns in isolation. They only analyze their own keywords, bids, and landing pages. You could be launching a new advertising campaign, for instance, that would increase the demand for your product. How to Do a SWOT Analysis of Your PPC.

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Landing Page Ad Copy Ads Keywords 138

Creative Little World

FEBRUARY 21, 2023

In the busy world of online marketing, landing pages are an effective element for driving conversions and achieving a specific action and goal. But what exactly is a landing page? In this blog post, I will dive into the basics of landing pages, including what they are, how they work, and their benefits.

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Landing Page Persuasion Lead Generation Sales 52

Backlinko

JULY 22, 2024

To satisfy this intent, create product, service, or landing pages with clear calls to action. Target Relevant Keywords When writing copy for your website, integrate relevant keywords on each page. Transactional: The user is ready to buy or take a specific action. For example, “The New York Times website.”

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Website SEO Search Engine Optimization Architecture 117

Neil Patel

SEPTEMBER 3, 2020

You’d think with 600 million devices running ad blockers —advertising would be less effective. percent of search advertising, roughly $40.3 Advertisers couldn’t afford to continue spending that much money on ads if they didn’t work. That’s a bit surprising. Google Ads commands 73.1 This approach can work.

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Agency Landing Page Advertising Ads 131

Susan Greene

SEPTEMBER 16, 2016

Use your About Us page to forge a connection. Add landing pages to target specific niches. To be that solution, your website copy needs to tell the world what you do and how you’re uniquely qualified to offer that service. You can get on that first or second page with the right content.

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Healthcare Medical Copywriter Copywriting 130

Neil Patel

MARCH 30, 2023

Facebook Ads are one of the more popular advertising options for people who are new to online marketing. The main advantage of Facebook Ads is that they provide you with the ability to target your ads so that they’re shown to a very precise audience who will be curious about your offer and click, ideally to a specified landing page.

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Ads Landing Page Advertising Copy 113

Neil Patel

NOVEMBER 23, 2021

Image choice : When choosing images to use in your responsive display ads, choose ones that clearly show what you’re advertising. Speaking of image size, Google allows advertisers to use two aspect ratios for image assets landscape (1:91:1) and square (1:1). Your Landing Page Should Always Match Your Ad.

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Ads Landing Page Text Copy 112

Neil Patel

JANUARY 15, 2021

from channels like print or direct mail advertising. Google isn’t an advertising company. Create SEO Optimized Landing Pages. A well-designed landing page can improve your lead generation and sales. The more landing pages you create, the more gateways you open up for incoming search traffic.

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SEO Landing Page Keywords Social Media 145

Credible Content

MAY 29, 2023

Whether you’re writing a sales page, an email, or a social media post , copywriting is essential for any business that wants to succeed online. In this blog post, we’ll walk you through the three key steps to writing effective copy: Identify the problem. This insight will help you address their specific needs in your copy.

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Persuasion Communication Copywriter Copywriting 130

Neil Patel

AUGUST 6, 2021

Choose and understand the platform you’re advertising on and follow best practices. Craft personalized ad copy. Optimize your landing pages for better conversions. That’s why, when creating your Ecommerce paid ad strategy, you must advertise your product on as many channels as possible. Keep it focused on that.

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Landing Page Social Media Sales SEO 142

Neil Patel

MAY 26, 2021

Create a Microsoft Advertising Account. To start, you need a Microsoft Advertising account since Bing Ads is now a part of Microsoft advertising. First, head over to Microsoft Advertising , and click “Sign Up Now” to register. On the next page, click “Create One” to set up a new Microsoft Advertising account.

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Ads Landing Page Advertising Keywords 145

Neil Patel

OCTOBER 16, 2020

Advertisers can expect around 700% return on investment for all their efforts. However, the tantalizing world of advertisements isn’t as straightforward as it seems. That’s the number of small businesses that have already started using pay-per-click or PPC advertising to reach customers. billion interactions every day.

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Consulting Landing Page Search Engine Optimization Persuasion 111

ProBlogger

JULY 24, 2014

If conversion rates really matter to you, you should be aware that every marketing campaign has to have a dedicated landing page. However, it is not enough to know that you should use a landing page. There are seven steps to creating an effective landing page. Make The Page Design Around Your Form.

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Landing Page Projects Storytelling Management 53

Freelance Writing Jobs

JANUARY 22, 2023

Landing Pages A landing page is created for a specific marketing campaign. Users will reach a landing page after clicking an email link or via Google, YouTube, or a social media platform. They’re designed with one goal—to increase conversions and secure a potential sale.

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Writing Style Script Landing Page Writing 107

Neil Patel

MAY 24, 2021

You’ve worked hard to perfect your ad campaign, create action-inducing landing pages, and win sales. It sounds dramatic, but click fraud is something advertisers should be aware of (advertisers lose around $5.8 This is what’s known as click fraud, and it can be a problem for advertisers.

Ads 142

Ads Landing Page Advertising Social Media 142

Neil Patel

AUGUST 11, 2021

The site adjusted not just the language but also the pictures and copy as well. You may want to keep it simple and try it on one popular product or landing page. Experiment with sending traffic from a geo-targeted banner to a geo-targeted landing page (in language, currency, offer, etc.) Match Local Currency.

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IT Landing Page Advertising Ads 137

Neil Patel

APRIL 12, 2021

Rethink the Need for Advertising. Choose your PPC network carefully; create a clean, well-written landing page with a clear call-to-action and make sure your ad copy and landing page are completely aligned. Apple reduces that consumer confusion by simplifying their web and sales copy.

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Retail Marketing Landing Page Copy 141