Neil Patel

MAY 5, 2021

Paid advertising is a great way to guide more traffic to your site and increase business, but it can become expensive quickly — especially if you aren’t careful. The big mistake that many first-time marketers make with SEO or pay-per-click advertising is choosing the wrong keywords. Display Ads or Banner Ads.

Advertising 123

Advertising Landing Page Social Media Keywords 123

Backlinko

JULY 22, 2024

Text: Is text readable and appropriately sized for mobile screens? Target Relevant Keywords When writing copy for your website, integrate relevant keywords on each page. This includes: Page title (H1) Subheadings (H2–H6) Body text Title tags Meta descriptions This helps search engines understand what your content is about.

Website 116

Website SEO Search Engine Optimization Architecture 116

Jane Friedman

MARCH 18, 2025

My websiteoriginally designed as a visual portfoliowasnt optimized for text, the main way search engines understand what a site is about. But when I really went deep into what Id been doing for over a decade as a screenwriter and advertising writer, I began to accept that I had been coaching my clients as much as executing the material.

Food 132

Food IT Storytelling Social Media 132

Content Marketing Institute

OCTOBER 25, 2017

That’s because most Facebook advertising hacks never get old. When it comes to Facebook advertising, it is crucial to know your customers well enough to create a highly targeted Facebook ad audience. You must have a good audience match for people to engage when advertising on @Facebook. Start with these 10 key evergreen tactics.

Advertising 111

Advertising Landing Page Editorial Team Promotion 111

Make a Living Writing

DECEMBER 10, 2024

While the list of companies actively soliciting copy-only submissions is short, the stack of dollar bills you have the potential to earn with these companies is fairly tall. We prefer text that is flexible enough to be used with a variety of images.” “We periodically email images to writers and ask for copy to be written.”

Freelance 98

Freelance Writing Portfolio Editorial 98

Neil Patel

APRIL 5, 2021

alone, digital food advertisement is an incredibly competitive market. What Makes Food Advertisements Unique? Luckily, there are so many ways to bring food to life in digital food advertisements. What makes food advertisements unique is their ability to turn the mundane into excitement. Great Food Advertisement Examples.

Food 83

Food Advertising Ads Creativity 83

Smart Blogger

JUNE 11, 2024

Perhaps you’re considering paid advertising… The problem? You see, paid advertising can be one of the most effective ways to drive traffic (and sales), but only if you understand how it works. Here’s what you need to know before creating your first paid ad… What is Paid Advertising?

Advertising 78

Advertising IT Social Media Ads 78

The Creative Penn

JANUARY 6, 2023

How can you use paid advertising as part of your book marketing strategy? Mark Dawson is the award-winning USA Today best-selling author of the John Milton series and other thrillers, with over 6 million copies sold. How advertising has changed in the past decade. How advertising has changed in the past decade.

Advertising 98

Advertising Marketing Ads Social Media 98

Backlinko

JANUARY 6, 2025

Copy competitors. You could theoretically follow this simple process of Googling, observing, and copying. According to Semrushs Advertising Research tool , Lumens is attracting over 27k monthly users from ads. And Lumens has been tweaking their copy each month. Or products that are okay but never really get traction.

Storytelling 109

Storytelling Keywords Landing Page Sales 109

Neil Patel

DECEMBER 13, 2021

If your business deals with the B2B sector, it’s likely you’ve considered using LinkedIn as an advertising platform to reach your customers. We’ll go through the process of setting up your ad account and also teach you how you can improve your advertising campaign over time, perfecting your messaging, brand voice, and approach.

Ads 126

Ads Sales Social Media Advertising 126

Backlinko

DECEMBER 29, 2024

This includes attracting more qualified leads, building authority, and increasing revenueall without spending a dime on advertising. You’ll also want to add descriptive alt text to your images. Copy the script block and paste it to the head section of your webpages HTML. Think about how people search for plumbers today.

SEO 99

SEO Keywords Contractor Insurance 99

Jane Friedman

FEBRUARY 20, 2024

In other words, the very medium we rely on to advertise our books is, more often than not, useless. Copying text from a beautifully designed PDF file can quickly turn into a headache if the pasted contents end up looking like a mangled soup of words. Lastly, stand out with copy buttons! Here’s how: 1.

Construction 138

Construction Copy Text Blogger 138

Neil Patel

MARCH 28, 2023

Getting traffic is easy with ad copy. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. With Facebook’s advertising platform, you’ve got access to an audience that shows actual interest in your offer. Improving your conversion rates? Not so much. The only problem?

Ads 145

Ads Landing Page Ad Copy Advertising 145

Neil Patel

FEBRUARY 10, 2021

The benefits of PPC advertising include: buyer conversion increased audience reach higher profits stronger brand recognition increased access to marketing data. Google makes it simple to write better copy and adjust settings that create the best return on investment (ROI) with ad extensions. How to Edit Google PPC Ad Text.

Ads 136

Ads Search Engine Optimization Keywords Text 136

Neil Patel

OCTOBER 15, 2020

With individuals worldwide spending nearly seven hours online every day, advertising through organic search is too good an opportunity to pass up. But if you’re going to advertise through SERPS, it’s important to try to rank as highly as possible. Choosing keywords for pay-per-click (PPC) advertising is a whole different ball game.

Keywords 145

Keywords Website Advertising SEO 145

Grammarly

SEPTEMBER 18, 2023

Marketers and advertisers can use AI copywriting to save time and money. Any form of writing used in marketing is considered copy , from the text on a website page to a TikTok video script. Because AI is still relatively new, it can struggle with longer pieces like blog articles or involved web page copy.

Copywriter 122

Copywriter Copywriting Script Marketing Copy 122

Copify

MAY 27, 2022

Body copy doesn't mean filler text - every word should build and sustain an argument your reader can't refuse. The post The importance of body copy in advertising (and why it should be as compelling as possible) appeared first on Copify Blog.

Advertising 52

Advertising Copy IT Text 52

Article Writing

OCTOBER 29, 2022

Good copy must walk a fine line between encouraging consumer action without sounding too pushy. No matter where your copy is, it must be punchy and catch someone’s attention. . Copy isn’t all about selling; sometimes, it’s getting readers to sign up for a newsletter, schedule a call, or download gated content.

Copywriter 131

Copywriter Copywriting Copy Proofreader 131

Neil Patel

JUNE 14, 2021

Google discovery ads are changing the game by implementing a more powerful AI to take a lot of the guesswork out of paid advertising on Google. Let’s shift gears now to an advertiser standpoint. You understand the benefits to the user, but what about advertisers on Google? That’s what we’re going to cover in this article.

Ads 134

Ads Advertising Text Promotion 134

Neil Patel

APRIL 14, 2021

If your customers are not searching for your product or service in Google, then obviously, AdWords search advertising is not going to work for you. Ubersuggest will tell you how often people search these phrases, how competitive the keywords, and how much it’ll cost to advertise on each keyword. So let’s take a look at that now.

Landing Page 143

Landing Page Advertising Keywords Ads 143

Neil Patel

SEPTEMBER 20, 2021

If you’ve been creating paid ad campaigns for a while, you’ve likely noticed how competitive online advertising has become. It’s time to stop wasting money advertising to users who will never convert. Look at the advertising rates on Instagram, Facebook, Google, or whatever other channel you want to use.

Ads 126

Ads Ad Copy Advertising Social Media 126

Neil Patel

OCTOBER 14, 2021

Then, the rest of the ad copy is written in simple language to draw attention to the Black Friday ad. Make it easy to understand with simple ad copy like in the Clash of Clans image. Do you want to hold the audience’s attention via engaging text? This can be great for magazines, SEO services, and other text-focused businesses.

Ads 125

Ads Ad Copy Social Media Copy 125

Neil Patel

DECEMBER 14, 2020

A solid advertising strategy can help you increase sales as competition on the platform heats up, even if you don’t have a massive budget. So what’s the best way to increase your visibility and start building your top of the funnel advertising strategy? Don’t put all your advertising eggs in one basket.

Ads 145

Ads Sales Brand Awareness Landing Page 145

Neil Patel

MARCH 15, 2021

People don’t want to read an email that is just copy and pasted with the name swapped out. I don’t know if you have seen it recently, but I just updated the article and included tips on what advertisers can do with the rising ad costs and how to keep your costs down. This breaks down the link text people are using to link to you.

Text 145

Text SEO Engineering Ads 145

Neil Patel

FEBRUARY 23, 2023

Facebook, Twitter, Instagram, and other social media sites all have their place in advertising. That said, there’s no point in advertising on the site unless you follow LinkedIn ads best practices. I’ll also teach you how you can improve your advertising campaign over time, and create an effective social media strategy.

Ads 104

Ads Advertising Text Social Media 104

Neil Patel

SEPTEMBER 11, 2020

If you choose the contract plan, you’ll work with a Yelp sales representative to create an advertising program that fits your business’s needs. An advertising service exclusively targeting Yelp users, this feature displays advertisements to consumers on the platform’s search results pages and business pages, via desktop and mobile.

Ads 145

Ads Landing Page Advertising Sales 145

Neil Patel

NOVEMBER 23, 2021

For example, your ad might show as a banner ad on one site and a dynamic text ad on another. Image choice : When choosing images to use in your responsive display ads, choose ones that clearly show what you’re advertising. You can use different variations of copy and images and measure what works best.

Ads 112

Ads Landing Page Text Copy 112

Susan Greene

JUNE 2, 2015

Blaze Your Own Path You want to see what your competition is up to but don’t copy their approach. In your marketing copy, don’t talk about yourself. Company-focused copy uses “you” and “your” far more than “we” and “our.” .” Long blocks of copy are daunting. So don’t fill your copy with empty phrases.

Marketing 130

Marketing Landing Page Copywriter Copywriting 130

Neil Patel

MAY 3, 2021

It can be used to test everything from website copy to sales emails to search ads. For example, you might test: headlines calls to action text calls to action location pop up featured images copy the number of fields in a form. Testing ad copy to see which ad drives more conversions can help you focus your advertising efforts.

Landing Page 144

Landing Page IT Copy Sales Copy 144

Smart Blogger

MAY 25, 2023

In its most basic sense, copywriting is the art and science of writing text (also known as copy) for the purpose of advertising or other forms of marketing. Copywriting is more than just decorating your advertisements with words. So, consider the following: Study great copy : Step into the shoes of your favorite brands.

Copywriter 65

Copywriter Copywriting Copy Persuasion 65

Neil Patel

MARCH 18, 2021

We’ll take a look at who these consumers are, what experiences might influence how they respond to advertising, and a few best practices to make sure you hit the mark with your ads. Ensure your ad copy uses terms like “discount” or “promo code,” and be clear and authentic about your promotion. What makes Generation X so valuable?

Ads 127

Ads Ad Copy Advertising Social Media 127

Credible Content

MAY 29, 2023

3 copywriting fundamentals Copywriting is the art and science of writing persuasive text that gets people to take action. In this blog post, we’ll walk you through the three key steps to writing effective copy: Identify the problem. Enhanced Marketing and Advertising Copywriting plays a crucial role in marketing and advertising.

Persuasion 130

Persuasion Communication Copywriter Copywriting 130

Neil Patel

JULY 29, 2021

Are you searching for a new digital advertising opportunity that can help you reach new audiences and widen your overall reach? Reddit has a very specific user base and culture, though, so you need to thoroughly understand the platform before you start advertising on it. Why Should You Advertise on Reddit? Promoted Posts.

Ads 110

Ads Sales Banking Advertising 110

Jane Friedman

JULY 2, 2024

They identified material fit for reproduction and offered favored printers the exclusive right to copy it— “copyright.” In 1623, the preface to the First Folio of Shakespeare’s plays denounced the “surreptitious copies” that had “maimed” his work. Printers were appalled: Authors wrote, printers copied. Anyone could copy them.

Proofreader 141

Proofreader Publisher Publishing Publishing 141

Caroline Gibson

NOVEMBER 7, 2022

CG: In my junior days, editors had to splice tape: how has radio advertising changed since you started? Radio isn’t a selection of cut-and-paste text or pushable digital assets: radio is a performance. I’m approached all the time now by fabulous young people in their early 20s with good degrees begging to come and make tea.

Creativity 130

Creativity Freelance Copywriting Script Copywriter 130

Neil Patel

APRIL 22, 2021

However, when using free trials in your call-to-action copy, you’ve got to be careful not to lose the trial users at the end of the trial period. Having tested different copy on my CTA buttons, I’ve decided to stick with offering benefits with any action button. But, if you offer them a free trial, you can increase conversions by 328%.

Landing Page 145

Landing Page Lead Generation Persuasion Telecommunication 145

Grammarly

JANUARY 10, 2024

Emails Business emails should be formal emails and include a relevant subject line, greeting, the body copy, and an email signature or block of text featuring your name, job title, company, and contact information. For example, presentations include headlines, talking points, and visuals, while résumés feature text blocks.

Writing 122

Writing Communication Copywriter Copywriting 122