Melanie Saxton
FEBRUARY 19, 2023
These nonfiction books might include contributions from the people who helped make it happen — the initial visionaries, founding members, executive teams, boards of directors, account executives, creative directors, advertising managers, brand ambassadors, and even the end users of products and services (the customer).
Copywriter Collective
OCTOBER 10, 2023
The story involves two advertising copywriters — Black millennial female, and White boomer male — whose paths eventually converge as teacher and student. Of course, in advertising, poor presentation skills do not bode well for career advancement. Or maybe — just maybe — consumers would still be moved by the intended message of the ad.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Neil Patel
APRIL 28, 2021
However, plenty of other platforms allow image-rich advertising and storytelling, like Instagram, Pinterest, or YouTube. Constant testing may mean avoiding getting stuck in your usual advertising patterns. The Snickers advert used a series of deliberate spelling mistakes in its online advertising. Use Social Media. Keep Testing.
Publishing Trends
JUNE 14, 2023
She was previously at Comcast Advertising. VP, creative director at Harper Children’s Barbara Fitzsimmons is retiring on June 30. Amy Ryan has been promoted to vp, creative director at Harper Children’s. Nora Alice Demick has been promoted to marketing director at Riverhead. She was previously at Crown.
Content Marketing Institute
FEBRUARY 21, 2018
Successful content marketers on this social platform tailor their content to take advantage of the channel’s strengths, from hashtags and Stories to advertising and live video. A great example comes from Tim Coppens, creative director and founder of the fashion brand that carries his name. Click To Tweet.
Article Writing
OCTOBER 3, 2022
And did you know that content marketing gets up to three times more leads than paid search advertising? Content marketing talks with them. ” – Doug Kessler, Creative Director and Co-Founder, Velocity. Consumers regularly search for content when they require information needs — they’re searching for value.
Publishing Trends
MARCH 5, 2024
Sally Poulson will lead both imprints, Priddy Books and Neon Squid as managing director. Joanne Clark will become creative director and Fiona Macdonald will take on the role of publishing director. Hachette Book Group has promoted Charlotte Morrison to senior advertising manager at Little, Brown.
Expert insights. Personalized for you.
130 
Let's personalize your content