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It can help your ads build connections and trust with your market and ultimately increase your business. It also takes you away from the nameless, faceless, robotic approach that can be digitalmarketing at its worst. You might already know one of the advantages of humanizing your digitalmarketing: the competitive edge.
Oliver Munday has returned to Doubleday , from Knopf , as creativedirector. Kelly Blair has been named senior art director for the Knopf Cooks line. At HarperCollins , Frank Albanese , SVP, market insight & sales operations will be leaving after 30 years with the company. Bel Banta has joined as senior publicist.
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For instance, if you’re a marketer who transitioned from traditional advertising to digitalmarketing , this is your opportunity to share your evolution. Discuss the challenges you overcame during this shift, the new skills you developed, and how this transformation has made you a better marketer.
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