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A Novel Approach to the Challenges of Our Profession

Copywriter Collective

The story involves two advertising copywriters — Black millennial female, and White boomer male — whose paths eventually converge as teacher and student. Of course, in advertising, poor presentation skills do not bode well for career advancement. Or maybe — just maybe — consumers would still be moved by the intended message of the ad.

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People Round-Up, Mid-October 2022

Publishing Trends

On the advertising and promotion team for S&S imprint, Regula Hofmann , Ryan Raphael , and Mary Zadroga have joined as Designers; Zadroga supports the children’s division. Grace Rambo joins as Manager for Children’s Advertising and Paid Digital Media. Melissa Croce becomes Senior Marketing Manager, Adult Library.