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A Novel Approach to the Challenges of Our Profession

Copywriter Collective

The story involves two advertising copywriters — Black millennial female, and White boomer male — whose paths eventually converge as teacher and student. Of course, in advertising, poor presentation skills do not bode well for career advancement. Or maybe — just maybe — consumers would still be moved by the intended message of the ad.

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Instagram Marketing: 4 Features You Should Be Using [Examples]

Content Marketing Institute

Successful content marketers on this social platform tailor their content to take advantage of the channel’s strengths, from hashtags and Stories to advertising and live video. HANDPICKED RELATED CONTENT: 4 Unconventional Ways to Promote Blog Content on Social Media. Skillful Instagram Live. Click To Tweet. Conclusion.

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People Round-Up, Early June 2023

Publishing Trends

She was previously at Comcast Advertising. VP, creative director at Harper Children’s Barbara Fitzsimmons is retiring on June 30. PROMOTIONS At HarperCollins’ Broadside Books Eric Nelson has been promoted to VP publisher. Sarah Haugen has been promoted to senior editor at HarperCollins.

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How to Humanize PPC Ads

Neil Patel

You’ve got a product or service to promote, but who’s your target market, and how do you humanize your PPC ads to suit them? However, plenty of other platforms allow image-rich advertising and storytelling, like Instagram, Pinterest, or YouTube. Constant testing may mean avoiding getting stuck in your usual advertising patterns.

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People Round Up, Early March, 2024

Publishing Trends

Sally Poulson will lead both imprints, Priddy Books and Neon Squid as managing director. Joanne Clark will become creative director and Fiona Macdonald will take on the role of publishing director. Laura Crockett has been promoted to senior literary agency and foreign rights manager at TriadaUS Literary Agency.

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People Round-Up, Mid November 2023

Publishing Trends

Oliver Munday has returned to Doubleday , from Knopf , as creative director. Kelly Blair has been named senior art director for the Knopf Cooks line. Jim Hanas , VP, central marketing will now oversee sales analysis, market intelligence, data science, metadata and digital advertising teams.

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People Round-Up, Mid-December 2022

Publishing Trends

PROMOTIONS. Andrew Pantoja has been promoted to Senior Program Manager for Audiobooks at Amazon Publishing and Brilliance Publishing. Sarah Williams has been promoted to VP, Special Markets and Strategic Market Development. Morgan Green is now Associate Director of National Distributor Sales. DULY NOTED.