Neil Patel

OCTOBER 29, 2020

According to Smart Insights , 45 percent of companies don’t have a clearly defined digital marketing strategy; 17 percent of companies have a digital marketing strategy in place, but it’s separate from their marketing plan. Why You Need a Digital Marketing Strategy.

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Digital Marketing Marketing Advertising Social Media 145

Kristi Hines

JUNE 27, 2021

If you don’t have a degree in marketing , here are over 60 online courses and certificate programs that can help you impress potential clients and employers. Association of National Advertisers. The following certifications are from BrainStation, the global leader in digital skills training. Digital Marketing Institute.

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Digital Marketing Consulting Search Engine Optimization Marketing 130

Neil Patel

OCTOBER 25, 2020

But should you build your own in-house marketing team or hire an agency partner? The Benefits of Working With a Digital Marketing Agency. Digital agencies are companies that help other businesses perform a specific function such as marketing, development, or design. Scaling a business isn’t easy.

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Digital Marketing Agency Marketing Recruitment 145

Neil Patel

FEBRUARY 18, 2021

With no minimum advertising budget to get started, Twitter offers the chance to grow your business without significant upfront investment. You can use Twitter for marketing, engagement, and customer service. Paid twitter advertising allows you to target audiences with keywords, demographics, and hashtags.

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Advertising Promotion Ads Creativity 138

Blogtrepreneur

JANUARY 7, 2024

As technology has grown over the years, so has the importance of digital marketing. While traditional marketing has its place, it’s important that you consider the potential of digital media. Below we are going to discuss exactly why your business should invest in digital marketing. Then keep on reading!

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Digital Marketing Search Engine Optimization Marketing Social Media 115

BKA Content

MARCH 25, 2024

Defining Content Marketing vs. Digital Marketing Although content marketing and digital marketing are similar and often used as interchangeable terms, they are two distinct advertising strategies that focus on different tactics to grow an audience and boost sales. What Is Content Marketing?

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Digital Marketing Content Marketing Marketing Content 98

Neil Patel

FEBRUARY 4, 2021

My blog attracts millions of viewers, and accolades have stacked up for entrepreneurship, marketing, and influence. You may not know that behind the Neil Patel brand is a powerful and growing network of digital marketing agencies with offices around the world. Why We Started Neil Patel Digital.

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Neil Patel

MARCH 31, 2021

But, that would mean ignoring an incredibly effective strategy—out-of-home advertising. Out-of-home advertising (OOH) refers to the process of reaching consumers while they are, you guessed it, out of their homes. Check out the below infographic that identifies which advertising mediums consumers trust the most. See number five?

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Advertising Social Media Construction Brand Awareness 121

The Hoth

MAY 9, 2024

If you’re a marketer in need of some extra income or want to learn a new skill, you should consider picking up a side hustle – and your marketing skills are a perfect fit. Digital marketing side hustles provide some of the best ways to supplement your income, and there are more than a few reasons why.

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Digital Marketing Marketing Copywriter Copywriting 98

Smart Blogger

FEBRUARY 16, 2023

As a small business owner, digital marketing statistics can give your content marketing strategy a competitive edge in 2023. You know it’s difficult balancing content marketing and sales with actually creating your product or delivering your service. So too, must your digital marketing strategy.

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BKA Content

FEBRUARY 9, 2024

The 7 Best Digital Marketing Packages for a Small Business in 2024 Digital marketing packages can increase the visibility of a small business with a limited marketing budget. Your business’s budget is another decisive factor when comparing digital marketing packages.

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Digital Marketing Marketing Agency Search Engine Optimization 97

Melanie Saxton

DECEMBER 27, 2024

This is the reality of today’s digital marketing era, where your marketing, advertising, PR, and other communication efforts fall under the copywriting umbrella. Add video scripts, podcasts, and social media, and you are making an impact!

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Copywriter Copywriting Persuasion Script 130

Freelance Magic

NOVEMBER 6, 2024

Digital Marketing Since 2018 , digital marketing has taken over traditional advertising. That means there are a lot of companies offering marketing services and they need to reach their target audience to generate leads and convert clients. You can get started with my FREE training here.

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Freelance Finance Writing Medical 130

Backlinko

AUGUST 21, 2024

Mordy and Crystal cover various aspects of digital marketing through the lens of SEO. For example, they spoke to Glenn Gabe , a veteran in the SEO space, about the future of affiliate marketing and the exciting possibilities as the SEO landscape evolves. Whether you want to learn SEO as a beginner.

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Smart Blogger

JUNE 11, 2024

Perhaps you’re considering paid advertising… The problem? You see, paid advertising can be one of the most effective ways to drive traffic (and sales), but only if you understand how it works. Here’s what you need to know before creating your first paid ad… What is Paid Advertising?

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Advertising IT Social Media Ads 78

The Hoth

APRIL 29, 2025

And just like every other recession, the marketing budget is often the first on the chopping block. Specifically, digital marketing especially SEO and content gets slashed because its a long-term investment that doesnt immediately show ROI when sales slow down. Is SEO still a good marketing strategy during a recession?

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Neil Patel

OCTOBER 12, 2020

When it comes to digital marketing, knowledge is power. Marketers with industry experience know how to develop a paid social media strategy, which keywords to choose, and how to write magnetic content that converts. The truth is these marketers aren’t lucky or gifted. That’s where marketing certifications come in.

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Marketing Digital Marketing Social Media Healthcare 145

Grammarly

DECEMBER 6, 2024

Then, strategically integrate their content across your marketing channels. This is known as user-generated content marketing, which can include featuring customer testimonials in advertisements, sharing user photos on social media, and incorporating reviews into email campaigns.

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Communication Marketing Storytelling Social Media 105

Neil Patel

MARCH 19, 2021

Investing in PPC can bring a great return for your business (it’s thought paid advertising returns $2 for every $1 invested ), but it’s also an easy way to lose money if you don’t approach it in the right way. To help make sure you’re getting your PPC right, here’s my introduction to pay-per-click marketing. Pros of PPC Marketing.

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Landing Page Marketing Advertising Digital Marketing 138

Write Freelance

AUGUST 26, 2023

While digital services such as content writing , website designing, digital marketing, and virtual assistance are not explicitly listed, all services provided via the Internet usually attract a GST of 18%. You are carrying out any inter-state supply of goods/services.

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Freelance Government Banking Electronics 246

Backlinko

MARCH 25, 2025

The higher the CPC, the more advertisers are willing to pay for clicks, signaling stronger monetization opportunities.) “Garden design” has a CPC of $1.78, which shows monetization potential. They use display advertising and sell multiple machine learning ebooks and tutorials. Next, look at the CPC report.

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Blog Blogging Medical Finance 101

Neil Patel

AUGUST 18, 2020

Paid advertising offers a 200% ROI. It’s no surprise that nearly 80% of marketers consider PPC profitable and beneficial for their businesses. . PPC is an exciting type of digital marketing because you can quickly and directly evaluate your investment return. Neil Patel Digital — Best data-driven multi-channel PPC agency.

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Agency Landing Page Consulting Advertising 144

Neil Patel

JUNE 21, 2021

Word-of-mouth marketing is one of the most valuable forms of advertising. Word-of-mouth referrals are great advertising for your brand and an enormous confidence booster for would-be buyers. Of course, UGC advertising won’t always start organically, so give your customers a nudge by launching an official campaign.

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Promotion Ads Social Media Advertising 136

Neil Patel

MARCH 10, 2021

Everyone always asks me the same thing whenever I recommend business owners invest in PPC advertising : How much do Google Ads Cost? The advertisement with the highest ad rank takes the first spot. Search Ads: The most popular Google ads and the ones with the highest average CPC Shopping Ads: Now free for most advertisers.

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Ads Landing Page Advertising Keywords 143

Copywriter Collective

MARCH 21, 2025

By flipping the script on digital marketing norms, they turn something as simple as a bed into an aspirational lifestyle choice for their target audience. Oatlys advertising campaigns always have a rebellious streak. .” (Insert drool emoji here.) This one is truly genius. And finally, the CTA is baked right into the title.

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Copy Copywriter Copywriting Script 52

Backlinko

MARCH 3, 2025

Unlike paid advertising or social media, organic traffic attracts visitors with clear intent. At Backlinko, organic traffic brings us over 571K monthly visitorseach one specifically interested in SEO and digital marketing. This is especially true when you compare it to paid advertising, which costs anywhere from $0.11

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IT Keywords Brand Awareness SEO 102

Neil Patel

NOVEMBER 19, 2020

Non-profits need to be visible in today’s digital age — but that takes time, money, and expertise. If you’re a non-profit, Google Ad grants offer a set amount of funding towards Google advertising every month. But it’s not just the free advertising budget that nonprofits can benefit from. What Are Google Ad Grants?

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Ads Digital Marketing Recruitment Keywords 144

Verblio

FEBRUARY 26, 2025

Juris Digital Who They Are : Juris Digital is a comprehensive digital marketing agency for law firms, and content writing services are a key part of that equation. Digital Logic Who They Are : In contrast to the service immediately preceding it, Digital Logic offers a massive number of services to a wide range of clients.

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Content Writer Writer Search Engine Optimization Writing 52

Neil Patel

AUGUST 31, 2021

Content Marketing. If you have been reading about digital marketing for a while, you must have heard the term “content marketing.” In simple words, it’s a way to organically advertise your brand through high-quality content. However, you don’t have to stick to the largest platforms for effective advertising.

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Website SEO Recruitment Brand Awareness 145

Neil Patel

DECEMBER 23, 2021

While digital marketing has seen many advances over the last few decades, the metaverse is one that has stumped many companies and marketers. Even more, many customers will seek out such opportunities as opposed to hiding from them like they do with online advertisements. Think of it as a parallel marketing experience.

Advertising 145

Advertising Banking Digital Marketing Consulting 145

Neil Patel

NOVEMBER 26, 2020

Millennials, who are entering their peak earning years, and Gen Z, many of whom are just entering the workforce, have grown up in the digital era and expect brands to have an online presence as high-quality as their products. All that’s to say: digital marketing must be a key part of a luxury brand’s strategy going forward.

Marketing 145

Marketing Digital Marketing Social Media Keywords 145

Neil Patel

JUNE 2, 2021

I’ve just noticed there are plenty of underutilized marketing platforms right now. YouTube ads are one of the most overlooked ad formats in digital marketing, and it’s easy to figure out why. If you’re unfamiliar with YouTube, their primary advertising format is known as the TrueView ad. The best part? Masthead Ads.

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Ads Brand Awareness Lead Generation Advertising 141

Neil Patel

JULY 26, 2021

Plus, they get to promote a partner product and benefit from influencer marketing at the same time! The beauty of digital marketing is you can easily deliver curated content your users are interested in. Humorous content will always have a place in marketing and advertising. Way to go, Safeway. We see you.

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Post Writing Social Media Advertising 145

Neil Patel

FEBRUARY 9, 2021

For many years, traditional marketing offered brands the choice of print, TV, or radio advertising if they wanted to get the word out about a new product or initiative. By the 1980s and 1990s, as advertisements flooded all media channels, companies began to realize standing out would require offering something different.

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Ads Marketing Advertising Social Media 132

Neil Patel

SEPTEMBER 28, 2020

You likely already know how important creativity is when it comes to digital marketing. Another significant factor that will amplify your marketing efforts is the collection and leveraging of data. In other words, to truly succeed with your digital marketing campaigns, you must utilize the best of the machine and human worlds.

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Agency Digital Marketing Utilities Education 134

Kristi Hines

AUGUST 2, 2023

Digital Marketing Services Conduct SEO audits with A+QuickSEO, delivering swift and comprehensive audits for any specific URL. Utilize Visla to offer a service that turns clients’ ideas into engaging video content for marketing or educational purposes. Let’s dive in!

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Utilities Transportation Medical Content Creation 246

Neil Patel

AUGUST 25, 2020

In 2017, PPC advertisers invested over $10 billion dollars. . Some excel at specific advertising types, while others specialize in creating excellent customer experiences across every platform. PPC is an exciting form of digital marketing because you can directly tie revenue generated to ad spend. Source: Statistica.

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