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Digital Media Assistance

Melanie Saxton

Honestly, I pursued a much later-in-life master’s degree in mass comm / digital media to inspire my daughter to do the same AND to provide expert digital media assistance to authors and businesses. Count on me for digital media assistance to enhance and expand your online footprint.

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Why Your Business Should Invest in Digital Marketing

Blogtrepreneur

As technology has grown over the years, so has the importance of digital marketing. While traditional marketing has its place, it’s important that you consider the potential of digital media. Below we are going to discuss exactly why your business should invest in digital marketing.

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How to Use YouTube Ads to Grow Your Business

Neil Patel

I’ve just noticed there are plenty of underutilized marketing platforms right now. YouTube ads are one of the most overlooked ad formats in digital marketing, and it’s easy to figure out why. If you’re unfamiliar with YouTube, their primary advertising format is known as the TrueView ad. The best part? Masthead Ads.

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Beyond the Basics: 20 Fresh Social Media Tips for 2021

Neil Patel

The complex digital media landscape changes every day, and this year is no exception. Having advanced social media tips at your disposal certainly has its perks, but finding a no-nonsense list can be pretty challenging. For most marketers, that’s the end of the marketing journey. That’s where I come in.

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LinkedIn Ad Best Practices: Comprehensive Guide

Neil Patel

After all, LinkedIn has become a brilliant social media marketing tool where 66.8 Facebook, Twitter, Instagram, and other social media sites all have their place in advertising. However, smart marketers know that LinkedIn is the place to go for B2B networking. Then segment your audience. Click on that.

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11 Insightful Content Marketing Books From 2017 for Newcomers and Seasoned Pros

Content Marketing Institute

If you (or your boss or client) are a newcomer to content marketing, the following books provide a comprehensive, up-to-date big view of how content marketing differs from advertising-based approaches (and the terms and values). Chapter 2: Content Marketing versus Content Strategy. Chapter 3: Converged Media.

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How To Prepare for a Recession: Securing Longevity Through Proactive Decision-Making

BKA Content

Investments in R&D, consumer relationships, and marketing define the difference between companies thriving during recessions and those barely surviving. Too many businesses underestimate the value of advertising and consumer relationships during economic downturns. Content marketing is a subset of digital marketing.