Neil Patel

OCTOBER 6, 2020

When we’re not on our phones, we might be browsing the web on a laptop, playing a multiplayer game online, watching Netflix on a Smart TV and so on… The point is, we’re bound to a digital world which means that every business needs some form of online presence these days. The trouble is digital marketing trends change all the time.

Digital Marketing 87

Digital Marketing Consulting Marketing Advertising 87

Smart Blogger

FEBRUARY 16, 2023

As a small business owner, digital marketing statistics can give your content marketing strategy a competitive edge in 2023. You know it’s difficult balancing content marketing and sales with actually creating your product or delivering your service. So too, must your digital marketing strategy.

Digital Marketing 109

Digital Marketing Marketing Retail Landing Page 109

Backlinko

MARCH 25, 2025

The higher the CPC, the more advertisers are willing to pay for clicks, signaling stronger monetization opportunities.) “Garden design” has a CPC of $1.78, which shows monetization potential. They use display advertising and sell multiple machine learning ebooks and tutorials. Next, look at the CPC report.

Blogging 103

Blogging Blog Medical Finance 103

Smart Blogger

JUNE 13, 2023

In this digital age, it’s not just about having an online presence, it’s about making it count. And that’s precisely where digital marketing campaigns enter the picture. These campaigns are the secret sauce, the game changer, and the catalyst propelling your business into a digital powerhouse.

Digital Marketing 76

Digital Marketing Sales Marketing Social Media 76

Kristi Hines

AUGUST 2, 2023

Digital Marketing Services Conduct SEO audits with A+QuickSEO, delivering swift and comprehensive audits for any specific URL. This could be anything from product demonstrations to educational videos. VPLATE Video Ads offers a service where you create engaging video advertisements for businesses or individual sellers.

Utilities 246

Utilities Transportation Medical Content Creation 246

Smart Blogger

MAY 31, 2023

It all hinges on a robust digital marketing strategy. Whether you’re a startup trying to make its mark or an established enterprise aiming to expand, crafting a personalized, results-oriented digital strategy can take you places. What is a Digital Marketing Strategy? Well, you’re in the right place.

Digital Marketing 70

Digital Marketing Marketing Brand Awareness Social Media 70

Moz

NOVEMBER 8, 2020

Posted by rootandbranch Editor’s note: This blog is from the perspective of five University of Pittsburgh students — Kirsten , Steve , Darcie , Erin , and Sara — who completed a class this summer called "Digital Marketing Search Fundamentals", taught by Zack Duncan of Root and Branch. Part 1: Why digital marketing matters.

Digital Marketing 64

Digital Marketing Marketing Advertising Ads 64

Freelance Magic

NOVEMBER 25, 2022

Digital Marketing. Since 2018 , digital marketing has taken over traditional advertising. That means there are a lot of companies offering marketing services and they need to reach their target audience to generate leads and convert clients. Education and E-Learning. Cryptocurrency and Blockchain.

Freelance 162

Freelance Finance Writing Medical 162

Neil Patel

JULY 26, 2021

More than that, they want information that is educational and interesting. Plus, they get to promote a partner product and benefit from influencer marketing at the same time! The beauty of digital marketing is you can easily deliver curated content your users are interested in. Way to go, Safeway. We see you.

Post 145

Post Writing Social Media Advertising 145

Neil Patel

AUGUST 10, 2021

The goals and the practical details of law firm marketing are not as obvious and straightforward as marketing for other brands. It’s about educating the public as a whole, and your client demographic in particular, about what you can do and why you’re better than other firms. Laws and Ethics Marketing in General.

Search Engine Optimization 139

Search Engine Optimization Marketing Education Digital Marketing 139

Neil Patel

JANUARY 30, 2022

We analyzed more than 7,000 company websites across 22 industries to answer one question: what was their approach to SEO and paid advertising to help them do so well? There is no one-size-fits-all approach to digital marketing. Therefore, creating educational content might be the way to go. What Industries Did We Look At?

Advertising 101

Advertising Website SEO Insurance 101

Neil Patel

JUNE 2, 2021

I’ve just noticed there are plenty of underutilized marketing platforms right now. YouTube ads are one of the most overlooked ad formats in digital marketing, and it’s easy to figure out why. If you’re unfamiliar with YouTube, their primary advertising format is known as the TrueView ad. The best part? Masthead Ads.

Ads 141

Ads Brand Awareness Lead Generation Advertising 141

Neil Patel

SEPTEMBER 28, 2020

You likely already know how important creativity is when it comes to digital marketing. Another significant factor that will amplify your marketing efforts is the collection and leveraging of data. In other words, to truly succeed with your digital marketing campaigns, you must utilize the best of the machine and human worlds.

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Agency Digital Marketing Utilities Education 134

Neil Patel

AUGUST 25, 2020

In 2017, PPC advertisers invested over $10 billion dollars. . Without this essential set of information, you’ll have a hard time making an educated decision. Some excel at specific advertising types, while others specialize in creating excellent customer experiences across every platform. So, that’s a TON of money.

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Agency Landing Page Digital Marketing Ads 133

Brafton

MAY 23, 2024

One of the main roles of an advertiser is to persuade a specific audience to make a decision, whether it’s to complete a purchase, click on and watch a video, or sign up for a monthly newsletter. However, persuasive advertising doesn’t work like a hypnotist trying to put their customer in a trance. What Is Persuasive Advertising?

Persuasion 59

Persuasion Advertising Brand Awareness Ads 59

Neil Patel

DECEMBER 30, 2020

For example, digital marketers are more likely to be interested in SEO tools than women’s fashion, so I might choose an affiliate platform that can connect me with online tools and marketing analytic platforms. Rakuten Advertising. So how do you choose the right one? Start by considering your audience. FlexOffers.

Marketing 140

Marketing Electronics Finance Retail 140

Neil Patel

JUNE 23, 2021

If you’re using paid advertising as part of your marketing campaign, you need to be creative and strategic. It’s more important, though, to make your advertising strategy and your copy unique and compelling. Next, try to use the words ‘you’ and ‘your’ in your advertising strategy. Most ads are a waste of money.

Ad Copy 136

Ad Copy Copy Ads Persuasion 136

Copywriter Collective

MARCH 5, 2024

In the ever-changing digital marketing landscape, strategic content writing has emerged as more than a trend. Digital marketing mastery has become a fundamental element for success. By blending creativity, SEO savvy, and market insights, content can become a powerful tool in your digital marketing arsenal.

Digital Marketing 52

Digital Marketing Storytelling Marketing Retail 52

Content Writing

DECEMBER 20, 2022

Content writing is perhaps the driving force behind many successful digital marketing campaigns, including Search engine optimization (SEM), pay-per-click (PPC), advertising, and social media marketing campaigns. While both play a big role in many digital marketing campaigns, their purpose is starkly different.

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Copywriter Copywriting Electronics Writing 94

Neil Patel

OCTOBER 7, 2021

Sometimes using conventional digital marketing practices only puts you in the same league as your competitors. In today’s crowded market, you may need to give yourself an edge. Here are six ways you can use written mistakes to your advantage when engaging in paid advertising. Poke Fun at Previous Mistakes.

Ads 139

Ads Brand Awareness Keywords Digital Marketing 139

Freelance Union

APRIL 16, 2024

Whatever your current constraints, by leveraging the right digital marketing and lead generation strategies, you can position yourself as an expert in your field and one who is ‘in demand’ Over time, you can consistently fill your pipeline with promising opportunities.

Freelance 105

Freelance Lead Generation Prose Social Media 105

Agency Content Writer

JUNE 23, 2023

Tools like Ahrefs or SEMrush can empower brands to research keywords for how competitive they are, how much traffic they receive, and how expensive they are to gain advertising for. Keywords drive search traffic, and you can research what similar keywords users are already searching for that relate to or may relate to your brand or products.

Storytelling 130

Storytelling Content Digital Marketing Keywords 130

Neil Patel

APRIL 20, 2021

For example, in the digital marketing world, people trust Seth Godin. Your responsibility is to educate others’ human minds as you convey your brand’s core message. Over 23% of millennials hold a bachelor’s degree or higher, making them the most educated generation in history. People trust their opinions.

Sales 137

Sales Advertising Content Creation Education 137

Elna Cain

JANUARY 28, 2023

Annual expenses such as: Website hosting (if you have a website for your business , which you should) Internet Cell phone Invoicing software Continuing education Travel (if you have to do any of that) Office supplies Other software or subscription services. Let’s look at a few expenses that should be included in a freelance budget.

Freelance 184

Freelance Writer Banking Projects 184

Fat Joe

AUGUST 4, 2023

If you work in digital marketing, you’ve likely thought about launching your own agency. But you’ll learn to adapt and grow, becoming a more seasoned marketer. But how do you start a digital marketing agency? But how do you start a digital marketing agency? But digital marketing is a vast field.

Agency 52

Agency Digital Marketing Marketing Contractor 52

Neil Patel

DECEMBER 13, 2021

If your business deals with the B2B sector, it’s likely you’ve considered using LinkedIn as an advertising platform to reach your customers. After all, LinkedIn has become a brilliant social media marketing tool where 774+ million professionals network with each other online. Let’s begin. Step #1: Decide Who You Want to Reach.

Ads 126

Ads Sales Social Media Advertising 126

Neil Patel

JANUARY 5, 2022

As digital and technological advances evolve consumer behavior, the opportunities continue to grow. For instance, the Bureau of Labor predicts that management jobs in marketing and advertising will rise in the coming decade. Technology growth is a big driver for the rise of marketing jobs. Advertising.

Marketing 114

Marketing Retail Advertising Communication 114

Neil Patel

FEBRUARY 10, 2021

We’ll go over powerful tools and leave you with a deeper understanding of what it takes to succeed in digital marketing. Dental Marketing Strategy #1: Localize Your Ads. When it comes to dental marketing, one of your top priorities should be marketing your business locally. Anywhere in between works, too.

Marketing 113

Marketing Keywords Ads Advertising 113

Neil Patel

MARCH 22, 2021

Below, I break down everything you need to know about Dispo, who’s on the app, and how you can use it for your digital marketing efforts. How Can Brands and Marketers Use Dispo? Dispo’s great for brands and marketers who want to build an authentic brand presence across social media. What Is the Dispo App?

Social Media 131

Social Media Collaboration Advertising Media 131

Neil Patel

JANUARY 21, 2020

For example, if you look at the long-tail phrase, “what is digital marketing”, there are only 11,300 global searches a month but a whopping 665,000 pieces of content trying to answer that question. That’s why they are able to generate over 100 billion dollars a year in advertising revenue.

SEO 145

SEO Social Media Medical Engineering 145

Neil Patel

MAY 18, 2021

This means top advertisers are outperforming competitors by more than double. Conversion Rate Optimization (CRO) programs are digital marketing strategies that help to improve conversion rates on websites or apps. It’s not about quick wins, but rather ongoing testing, optimization, and education. What Is a CRO Program?

Hospitality 129

Hospitality Education Agency Website 129

Neil Patel

JANUARY 27, 2021

But the thing about content marketing is – as with virtually everything digital – it’s constantly evolving and changing. In fact, it’s been the most frequent answer to the question of what marketers plan to add to their tool belt for the past couple of years. 2021 Content Marketing: The Predictions.

Content Marketing 143

Content Marketing Marketing Content Social Media 143

Neil Patel

FEBRUARY 19, 2021

This shift has made retail brands rethink their marketing and advertising strategies, allocating more of their budgets toward SEO and paid search campaigns. In 2020, advertisers spent almost $200 billion in paid search ads , with retail spending over $15 billion , and this number is expected to increase moving forward.

Social Media 145

Social Media Sales Media Retail 145

The Hoth

NOVEMBER 30, 2022

Now let’s take an in-depth look at the different stages of a marketing funnel , as well as the types of content that go along with each one. . That way, you’ll know whether you need to release an educational blog or a targeted PPC ad. . Educational blogs with a link to your website as the CTA. Billboards .

Marketing 105

Marketing Education Construction Landing Page 105

Neil Patel

FEBRUARY 16, 2021

Content marketing can have different goals (which might include making sales), but focuses on less direct goals, like educating, amusing, or building brand awareness. In fact, 70 percent of consumers trust review sites , while only 33 percent trust advertising. Copywriting is content directly aimed at making sales. Conclusion.

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Copywriter Copywriting Landing Page Copy 145

Neil Patel

FEBRUARY 3, 2021

For instance, here’s a top-level breakdown for people in the US interested in digital marketing or digital advertising: That’s a useful starting point for understanding this target market, but it’s possible to dig much deeper. The more you already know about your audience, the more you can find out about them.

Insurance 142

Insurance Marketing Landing Page Ads 142

Neil Patel

NOVEMBER 6, 2020

Both Google and Facebook offer retargeting options in their respective advertising platforms. This is one of the most common types of behavioral targeting and looks at things like gender, age range, education level, geographic location, race, and other traits to “paint a picture” of a user based on their browsing habits.

Marketing 111

Marketing Advertising Ads Promotion 111