Backlinko

MARCH 25, 2025

This included: Search volume data Keyword difficulty scores Average cost per click (CPC) Search intent Short- and long-term growth trends For each winning niche, we created a detailed scorecard that ranks its performance across three critical dimensions: Growth, monetization, and ranking potential. And what the average CPC for your niche is.

Blog 103

Blog Blogging Medical Finance 103

Neil Patel

FEBRUARY 4, 2021

My blog attracts millions of viewers, and accolades have stacked up for entrepreneurship, marketing, and influence. You may not know that behind the Neil Patel brand is a powerful and growing network of digital marketing agencies with offices around the world. Why We Started Neil Patel Digital.

Digital Marketing 126

Digital Marketing Agency Marketing Portfolio 126

Neil Patel

FEBRUARY 12, 2021

I’m so excited to announce my Digital Marketing and Sales for Small Business Online Summit on Feb. 23, a free summit that focuses on digital marketing strategies for small and medium businesses. According to Small Business Trends , 32 percent of small businesses don’t have a budget for content marketing.

Digital Marketing 122

Digital Marketing Sales Marketing Consulting 122

Neil Patel

OCTOBER 6, 2020

When we’re not on our phones, we might be browsing the web on a laptop, playing a multiplayer game online, watching Netflix on a Smart TV and so on… The point is, we’re bound to a digital world which means that every business needs some form of online presence these days. The trouble is digital marketing trends change all the time.

Digital Marketing 87

Digital Marketing Consulting Marketing Advertising 87

Backlinko

MARCH 3, 2025

Unlike paid advertising or social media, organic traffic attracts visitors with clear intent. At Backlinko, organic traffic brings us over 571K monthly visitorseach one specifically interested in SEO and digital marketing. This is especially true when you compare it to paid advertising, which costs anywhere from $0.11

IT 104

IT Keywords Brand Awareness SEO 104

Backlinko

AUGUST 21, 2024

Or Zoe Ashbridge’s discussion of keyword cannibalization. Mordy and Crystal cover various aspects of digital marketing through the lens of SEO. He chats with Rohan Ayyar, the co-founder of digital marketing agency 99stairs, about the issues with the concept of helpful content and how it has evolved.

SEO 95

SEO Concept Agency Digital Marketing 95

Neil Patel

JANUARY 15, 2019

Digital marketing is going to change drastically in 2019. You already know that each year marketing gets more expensive and more competitive. One of the big reasons we are seeing digital marketing change so much is because of the adoption of new technologies. That’s just a given. That’s crazy!

Digital Marketing 112

Digital Marketing Marketing SEO Engineering 112

BKA Content

FEBRUARY 9, 2024

The 7 Best Digital Marketing Packages for a Small Business in 2024 Digital marketing packages can increase the visibility of a small business with a limited marketing budget. Your business’s budget is another decisive factor when comparing digital marketing packages.

Digital Marketing 97

Digital Marketing Marketing Agency Search Engine Optimization 97

Content Marketing Institute

FEBRUARY 4, 2019

2019 will be a rough ride for keyword rankings and SEO professionals will feel the squeeze each time Google downplays traditional search engine results. The no-click (also known as zero click) searches will remain a factor for marketers. When you target another keyword phrase, you’re dealt a new set of cards.

Keywords 111

Keywords SEO Advertising Consulting 111

Neil Patel

MARCH 19, 2021

Investing in PPC can bring a great return for your business (it’s thought paid advertising returns $2 for every $1 invested ), but it’s also an easy way to lose money if you don’t approach it in the right way. To help make sure you’re getting your PPC right, here’s my introduction to pay-per-click marketing. Pros of PPC Marketing.

Landing Page 138

Landing Page Marketing Advertising Digital Marketing 138

Kristi Hines

AUGUST 2, 2023

Digital Marketing Services Conduct SEO audits with A+QuickSEO, delivering swift and comprehensive audits for any specific URL. Utilize Bramework to boost your client’s SEO strategy, offering detailed analysis, including keyword insights on volume, ranking, and SERP. Let’s dive in!

Utilities 246

Utilities Transportation Medical Content Creation 246

Neil Patel

MARCH 10, 2021

Everyone always asks me the same thing whenever I recommend business owners invest in PPC advertising : How much do Google Ads Cost? Rather, it uses an auction model where companies bid on each keyword. The advertisement with the highest ad rank takes the first spot. Some keywords cost more if you target one device over another.

Ads 143

Ads Landing Page Advertising Keywords 143

Smart Blogger

JUNE 1, 2023

If you’ve ever wondered, “What is digital marketing?” As the internet becomes more ingrained in our daily lives, the importance of digital marketing has skyrocketed. What is Digital Marketing? Successful digital marketing means saying the right thing, at the right time, to the right people.

Digital Marketing 73

Digital Marketing Marketing Social Media Search Engine Optimization 73

Neil Patel

OCTOBER 12, 2020

When it comes to digital marketing, knowledge is power. Marketers with industry experience know how to develop a paid social media strategy, which keywords to choose, and how to write magnetic content that converts. The truth is these marketers aren’t lucky or gifted. That’s where marketing certifications come in.

Marketing 145

Marketing Digital Marketing Social Media Healthcare 145

Neil Patel

AUGUST 18, 2020

Paid advertising offers a 200% ROI. It’s no surprise that nearly 80% of marketers consider PPC profitable and beneficial for their businesses. . PPC is an exciting type of digital marketing because you can quickly and directly evaluate your investment return. Neil Patel Digital — Best data-driven multi-channel PPC agency.

Agency 144

Agency Landing Page Consulting Portfolio 144

Neil Patel

NOVEMBER 19, 2020

Non-profits need to be visible in today’s digital age — but that takes time, money, and expertise. If you’re a non-profit, Google Ad grants offer a set amount of funding towards Google advertising every month. But it’s not just the free advertising budget that nonprofits can benefit from. What Are Google Ad Grants?

Ads 144

Ads Digital Marketing Recruitment Keywords 144

The Hoth

DECEMBER 1, 2022

Search volume is always a metric to pay attention to when using keyword planners and keyword research tools. . Traditionally, SEOs prefer targeting keywords with high search volume and a low keyword difficulty score. Or is there actually merit in targeting zero search volume keywords ? Why is that?

Keywords 102

Keywords SEO Engineering Audience 102

Neil Patel

NOVEMBER 26, 2020

Millennials, who are entering their peak earning years, and Gen Z, many of whom are just entering the workforce, have grown up in the digital era and expect brands to have an online presence as high-quality as their products. All that’s to say: digital marketing must be a key part of a luxury brand’s strategy going forward.

Marketing 145

Marketing Digital Marketing Social Media Keywords 145

Moz

NOVEMBER 8, 2020

Posted by rootandbranch Editor’s note: This blog is from the perspective of five University of Pittsburgh students — Kirsten , Steve , Darcie , Erin , and Sara — who completed a class this summer called "Digital Marketing Search Fundamentals", taught by Zack Duncan of Root and Branch. Part 1: Why digital marketing matters.

Digital Marketing 64

Digital Marketing Marketing Advertising Ads 64

Smart Blogger

JUNE 11, 2024

Perhaps you’re considering paid advertising… The problem? You see, paid advertising can be one of the most effective ways to drive traffic (and sales), but only if you understand how it works. Here’s what you need to know before creating your first paid ad… What is Paid Advertising?

Advertising 78

Advertising IT Social Media Ads 78

Neil Patel

NOVEMBER 25, 2020

In these modern times of digital transformation, it may seem like most digital marketing strategies are designed for online businesses. So are there any digital marketing strategies for brick-and-mortar businesses? Yes, there are, and one of the most effective ones is hyperlocal marketing.

Ads 145

Ads Brand Awareness Keywords Advertising 145

Smart Blogger

MAY 31, 2023

It all hinges on a robust digital marketing strategy. Whether you’re a startup trying to make its mark or an established enterprise aiming to expand, crafting a personalized, results-oriented digital strategy can take you places. What is a Digital Marketing Strategy? Well, you’re in the right place.

Digital Marketing 70

Digital Marketing Marketing Brand Awareness Social Media 70

Neil Patel

JUNE 21, 2021

Word-of-mouth marketing is one of the most valuable forms of advertising. Word-of-mouth referrals are great advertising for your brand and an enormous confidence booster for would-be buyers. Of course, UGC advertising won’t always start organically, so give your customers a nudge by launching an official campaign.

Ads 136

Ads Promotion Social Media Advertising 136

Neil Patel

AUGUST 19, 2021

In short, the better you get at marketing your services to the right people, the more you can squash industry-standard growth rates and boost your profitability. Why Should Certified Public Accountants Advertise Their Services? Not sure what SEO is or how to do keyword research? Want help setting up a CTA? What does this mean?

Brand Awareness 145

Brand Awareness Marketing Keywords Digital Marketing 145

Neil Patel

JUNE 23, 2021

If you’re using paid advertising as part of your marketing campaign, you need to be creative and strategic. Note: There’s a caveat to including the searched keyword in your copy that you’ll see in strategy 2. Spyfu is a great tool for discovering the most profitable keywords for the search engines and ads of your competitors.

Ad Copy 136

Ad Copy Copy Ads Persuasion 136

Neil Patel

AUGUST 25, 2020

In 2017, PPC advertisers invested over $10 billion dollars. . Some excel at specific advertising types, while others specialize in creating excellent customer experiences across every platform. PPC is an exciting form of digital marketing because you can directly tie revenue generated to ad spend. Source: Statistica.

Agency 133

Agency Landing Page Digital Marketing Ads 133

Verblio

FEBRUARY 26, 2025

Juris Digital Who They Are : Juris Digital is a comprehensive digital marketing agency for law firms, and content writing services are a key part of that equation. Digital Logic Who They Are : In contrast to the service immediately preceding it, Digital Logic offers a massive number of services to a wide range of clients.

Content Writer 52

Content Writer Writer Search Engine Optimization Writing 52

Neil Patel

NOVEMBER 17, 2020

It’s no secret: the world of PPC advertising is not for the faint-hearted. This process allows you to refine your copy to better suit the market situation when the content is created and published. AI Can Help You Discover Keyword Opportunities. Everyone knows keywords are the foundation of every good PPC campaign.

Ad Copy 145

Ad Copy Copy Ads Writing 145

Neil Patel

JUNE 2, 2021

I’ve just noticed there are plenty of underutilized marketing platforms right now. YouTube ads are one of the most overlooked ad formats in digital marketing, and it’s easy to figure out why. If you’re unfamiliar with YouTube, their primary advertising format is known as the TrueView ad. The best part? Masthead Ads.

Ads 141

Ads Brand Awareness Lead Generation Advertising 141

Neil Patel

JANUARY 30, 2022

We analyzed more than 7,000 company websites across 22 industries to answer one question: what was their approach to SEO and paid advertising to help them do so well? There is no one-size-fits-all approach to digital marketing. Public & Local Services face the highest average keyword difficulty for target terms.

Advertising 101

Advertising Website SEO Insurance 101

Neil Patel

OCTOBER 7, 2021

Sometimes using conventional digital marketing practices only puts you in the same league as your competitors. In today’s crowded market, you may need to give yourself an edge. Here are six ways you can use written mistakes to your advantage when engaging in paid advertising. Poke Fun at Previous Mistakes.

Ads 139

Ads Brand Awareness Keywords Digital Marketing 139

Shorthand Content Marketing

OCTOBER 15, 2024

For most HVAC businesses, the idea of doing HVAC digital marketing to attract customers is daunting and confusing. There are so many HVAC digital marketing options and the threat of losing a lot of money that brings in no new customers. Is Google Guaranteed better than PPC advertising?

Digital Marketing 52

Digital Marketing Contractor Marketing Agency 52

BKA Content

AUGUST 30, 2024

Why Hire a Digital Marketing Agency? 9 Reasons You Haven’t Considered Marketing is essential for leads, revenue, and business growth. Not surprisingly, professionals recommend setting aside at least 5% to 10% of your monthly sales for advertising. Why Hire a Digital Marketing Agency for Your Campaign?

Digital Marketing 52

Digital Marketing Agency Marketing Search Engine Optimization 52

Neil Patel

MARCH 6, 2023

We saw a paid advertisement, a PAA box, five more organic listings, then the videos. If we conducted an opportunity analysis to see just how many keywords are out there that have informational intent, we would be here all week (maybe all month). There are over 70 million keywords that have a collective total of 700 million for MSV.

Keywords 83

Keywords Landing Page Medical Brand Awareness 83

Agency Content Writer

JUNE 23, 2023

Andre Oentoro , CEO and Founder, Breadnbeyond Target Keywords and User Searches Include relevant keywords in your content and website design. Keywords drive search traffic, and you can research what similar keywords users are already searching for that relate to or may relate to your brand or products.

Storytelling 130

Storytelling Content Digital Marketing Keywords 130

Neil Patel

JULY 27, 2021

With most businesses these days investing in digital marketing, competition for online audiences’ attention is becoming fiercer by the day. With technology advancing at the speed of light, many advertising platforms change their algorithms often to offer both users and advertisers a better experience. Consideration.

Ads 143

Ads Advertising Sales Management 143

Neil Patel

JUNE 7, 2021

Research Keywords. As you most likely know, keyword research refers to the process of finding and analyzing terms individuals enter into search engines. This process lets marketers discover which terms to target to reach their ideal audience. The number and type of graphs that Wolfram Alpha can build are seemingly endless.

Marketing 129

Marketing Advertising Engineering Keywords 129