Remove Advertising Remove Digital Marketing Remove Persuasion
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How to Develop a Winning Digital Marketing Strategy in 4 Easy Steps

Neil Patel

According to Smart Insights , 45 percent of companies don’t have a clearly defined digital marketing strategy; 17 percent of companies have a digital marketing strategy in place, but it’s separate from their marketing plan. Why You Need a Digital Marketing Strategy.

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60+ Online Courses and Certificate Programs for Digital Marketing Consultants

Kristi Hines

If you don’t have a degree in marketing , here are over 60 online courses and certificate programs that can help you impress potential clients and employers. Association of National Advertisers. The following certifications are from BrainStation, the global leader in digital skills training. Digital Marketing Institute.

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Persuasive Advertising Examples To Inspire Your Next Campaign

Brafton

One of the main roles of an advertiser is to persuade a specific audience to make a decision, whether it’s to complete a purchase, click on and watch a video, or sign up for a monthly newsletter. However, persuasive advertising doesn’t work like a hypnotist trying to put their customer in a trance.

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12 Ad Copy Strategies That’ll Double Your CTR and Increase Your ROI

Neil Patel

If you’re using paid advertising as part of your marketing campaign, you need to be creative and strategic. Try to outdo their persuasion – whether they’re focusing on price or are using a testimonial from an industry influencer. Next, try to use the words ‘you’ and ‘your’ in your advertising strategy.

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Professional Copywriting Services

Melanie Saxton

You need useful, engaging, and persuasive copy to convert your offerings into sales. Emphasis on persuasion. Marketing copy includes prompts (calls to action) that inspire audiences to click a link, make a purchase, donate to a cause, schedule a consultation, or receive a quote. The answer is simple. Emphasis on storytelling.

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What is a Digital Marketing Strategy? Why Create One (& How)

Smart Blogger

It all hinges on a robust digital marketing strategy. Whether you’re a startup trying to make its mark or an established enterprise aiming to expand, crafting a personalized, results-oriented digital strategy can take you places. What is a Digital Marketing Strategy? Well, you’re in the right place.

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25 Marketing Books You Should Be Reading

Neil Patel

Regardless of your role, this is a great read for any marketer looking to up their skillset. Influence, New and Expanded: The Psychology of Persuasion. Faster, Smarter, Louder: Master Attention in a Noisy Digital Market. Digital Marketing for Dummies, 2nd Edition. You can also get it in audio format.

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