Remove Advertising Remove Digital Marketing Remove Persuasion
article thumbnail

How to Develop a Winning Digital Marketing Strategy in 4 Easy Steps

Neil Patel

According to Smart Insights , 45 percent of companies don’t have a clearly defined digital marketing strategy; 17 percent of companies have a digital marketing strategy in place, but it’s separate from their marketing plan. Why You Need a Digital Marketing Strategy.

article thumbnail

60+ Online Courses and Certificate Programs for Digital Marketing Consultants

Kristi Hines

If you don’t have a degree in marketing , here are over 60 online courses and certificate programs that can help you impress potential clients and employers. Association of National Advertisers. The following certifications are from BrainStation, the global leader in digital skills training. Digital Marketing Institute.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Persuasive Advertising Examples To Inspire Your Next Campaign

Brafton

One of the main roles of an advertiser is to persuade a specific audience to make a decision, whether it’s to complete a purchase, click on and watch a video, or sign up for a monthly newsletter. However, persuasive advertising doesn’t work like a hypnotist trying to put their customer in a trance.

article thumbnail

12 Ad Copy Strategies That’ll Double Your CTR and Increase Your ROI

Neil Patel

If you’re using paid advertising as part of your marketing campaign, you need to be creative and strategic. Try to outdo their persuasion – whether they’re focusing on price or are using a testimonial from an industry influencer. Next, try to use the words ‘you’ and ‘your’ in your advertising strategy.

Ad Copy 136
article thumbnail

What is a Digital Marketing Strategy? Why Create One (& How)

Smart Blogger

It all hinges on a robust digital marketing strategy. Whether you’re a startup trying to make its mark or an established enterprise aiming to expand, crafting a personalized, results-oriented digital strategy can take you places. What is a Digital Marketing Strategy? Well, you’re in the right place.

article thumbnail

25 Marketing Books You Should Be Reading

Neil Patel

Regardless of your role, this is a great read for any marketer looking to up their skillset. Influence, New and Expanded: The Psychology of Persuasion. Faster, Smarter, Louder: Master Attention in a Noisy Digital Market. Digital Marketing for Dummies, 2nd Edition. You can also get it in audio format.

Marketing 128
article thumbnail

13 Simple Tips to Create Content that Connects

Agency Content Writer

Tools like Ahrefs or SEMrush can empower brands to research keywords for how competitive they are, how much traffic they receive, and how expensive they are to gain advertising for. Include persuasive testimonials that underscore the benefits and outcomes of your products, services, or content. People trust actions more than words.