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Don’t Be Overwhelmed by Facebook Advertising: 10 Tips to Use Any Time

Content Marketing Institute

That’s because most Facebook advertising hacks never get old. When it comes to Facebook advertising, it is crucial to know your customers well enough to create a highly targeted Facebook ad audience. You must have a good audience match for people to engage when advertising on @Facebook. Start with these 10 key evergreen tactics.

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The New Marketing: How to Manage a Media Arm Within Your Company

Content Marketing Institute

What’s the best way for the marketing and media teams to relate to each other? Should they keep a “church-state” separation (like the separation that newspapers traditionally uphold between reporting and advertising teams), or should they collaborate? If an editorial team is really good, don’t mess with them, says @wvictorgao.

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A Step-by-Step Guide to Audience Development

Content Marketing Institute

What makes the Intel example unique is that the iQ team believes truly engaging quality content is key, but it also knows that to get that content in front of an audience it must leverage data science, technology, and advertising. Consider how the team treated a series devoted to virtual reality. Primary stories.

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Ready to Go Live? All You Need to Know Now

Content Marketing Institute

And, on Facebook, you have no control over advertising running next to your content. It’s easy to trip on Twitch, where users are suspicious of advertisers and willing to savage those who put promotion before entertainment. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

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Instagram Marketing: 4 Features You Should Be Using [Examples]

Content Marketing Institute

Successful content marketers on this social platform tailor their content to take advantage of the channel’s strengths, from hashtags and Stories to advertising and live video. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Click To Tweet. What tips do you have?

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Community Management: A Social Media Expert Spills Her Secrets

Content Marketing Institute

We’ve streamlined our internal processes – something that was necessary because our team is expanding. For example, I’m in charge of organic social, but I don’t manage our social advertising. Please note: All tools included in our blog posts are suggested by authors or sources, not the CMI editorial team.

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5 Brands Share Their Content Marketing Process

Content Marketing Institute

We trained our editorial team to do basic SEO analysis using Moz and SEMrush to analyze the potential search volumes of the keywords targeted in the new piece of content. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Finalizing.