Content Marketing Institute

MARCH 5, 2018

And, on Facebook, you have no control over advertising running next to your content. It’s easy to trip on Twitch, where users are suspicious of advertisers and willing to savage those who put promotion before entertainment. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

Editorial Team 111

Editorial Team Entertainment Content Creator Editorial 111

Content Marketing Institute

MARCH 22, 2018

What makes the Intel example unique is that the iQ team believes truly engaging quality content is key, but it also knows that to get that content in front of an audience it must leverage data science, technology, and advertising. Consider how the team treated a series devoted to virtual reality. Primary stories.

Audience 111

Audience Editorial Team Editorial Social Media 111

Content Marketing Institute

FEBRUARY 21, 2018

Successful content marketers on this social platform tailor their content to take advantage of the channel’s strengths, from hashtags and Stories to advertising and live video. Vogue Magazine uses Stories, such as this one from the presidential inauguration last year, to drive traffic to its website. Click To Tweet. Click To Tweet.

Creative Director 111

Creative Director Marketing Editorial Team Social Media 111

Content Marketing Institute

JANUARY 2, 2018

We’ve streamlined our internal processes – something that was necessary because our team is expanding. For example, I’m in charge of organic social, but I don’t manage our social advertising. This article originally appeared in the November issue of CCO magazine. Sococo has been a critical tool to get this done.

Social Media 111

Social Media Management Media Editorial Team 111

Content Marketing Institute

JULY 24, 2018

1,000: Experiment with advertising on some of the lesser-known sites, like Quora. Or I might try a bit of native advertising for our top converting content. Buy native advertising to drive traffic to articles and then quickly grow my email list. That leaves a gap for low cost-per-click advertising on thought-leadership content.

Content Marketing 109

Content Marketing Marketing Content Content Creation 109

Content Marketing Institute

NOVEMBER 1, 2018

“Making the wrong (technology) pick doesn’t necessarily doom a marketing program, but it can make success more difficult to achieve,” writes analyst Tony Byrne in the November issue of Chief Content Officer magazine. Native advertising. GetResponse. Marketing resource management. BrandMaker. MarcomCentral. Vya Systems. Urban Airship.

Content Marketing 111

Content Marketing Marketing Content Editorial Team 111

Content Marketing Institute

JANUARY 4, 2018

Google makes money from advertisers, so keeping us on Google with interactive options makes sense. This is an interesting development because advertisers fear the disappearance of screens. This article originally appeared in the November issue of CCO magazine. @davidmihm Click To Tweet. People Also Ask (PAA) boxes.

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Content Editorial Team Keywords SEO 111