Content Marketing Institute

FEBRUARY 8, 2018

She shared her answers at Content Marketing World, How Innovative Brands Are Getting More out of Their Mobile Native Advertising Campaigns. What we talk about when we talk about native advertising. Native advertising goes by many names, including sponsored content, promoted content, paid posts , and branded content.

Advertising 110

Advertising Editorial Content Marketing Ads 110

Content Marketing Institute

OCTOBER 2, 2018

DarrenSanch #storytelling Click To Tweet. But they’re missing the point, which is: There is a richness to this type of visual storytelling that transcends cultures and time and can really get that call to action that you’re looking for.”. HANDPICKED RELATED CONTENT: 4 Secrets of Great Storytellers. storytelling Click To Tweet.

Storytelling 108

Storytelling Pharmaceutical Brand Prose 108

Copywriter Collective

JANUARY 17, 2025

The Power of Storytelling Humans are wired for stories. When you use storytelling, you transform cold facts into relatable experiences. Humor keeps the target audience engaged and builds an emotional connection, making your pitch feel less like a sales spiel and more like a conversation.

Copy 97

Copy Sales Copywriter Copywriting 97

Content Marketing Institute

JANUARY 9, 2018

Visa corporate communications brought the findings to its agency, Click2View, and the parties immediately got to work figuring out how to relay the story of solo women travelers in an engaging way. Now, Simon delves deeper into how you can translate what Visa and Click2View learned about video into your own visual storytelling.

Storytelling 111

Storytelling Script Food Agency 111

Content Marketing Institute

APRIL 13, 2018

As a marketer, you might have noticed how traditional advertising is less effective. One of the best ways to achieve maximum reach and engagement is creating content that encourages your viewers to create their user-generated posts featuring your product or message. Even mobile ads are disliked by 70% of users. Tell a story.

Engagement 112

Engagement Content Food Retail 112

Dr. Rissy's Writing and Marketing

JULY 18, 2023

Successful brands understand that it’s not merely about content existence, but about its ability to engage, captivate, and spur audiences to action. At Dr. Rissy’s Writing and Marketing, we understand the power of engaging content. It’s not about the quantity of content produced, but the quality and impact it holds.

Engagement 98

Engagement Utilities Content Brand Awareness 98

Income Diary

OCTOBER 30, 2024

Launched to compete with platforms like TikTok, these concise videos can be a fantastic way to capture attention and drive engagement. As viewers tend to have shorter attention spans, delivering messages quickly and effectively can keep them engaged. This flexibility can lead to a more dynamic storytelling experience.

Storytelling 52

Storytelling Script Social Media Entertainment 52

Melanie Saxton

SEPTEMBER 27, 2023

At the end of the day, all authors are storytellers. Available on Amazon I’ve always loved storytelling, from the time I repeated fairy tales to my siblings to the time I began writing magazine editorials and editing books. Each connection inspires engagement with another, so the brand becomes part of the customer’s story.

Storytelling 130

Storytelling Editorial Advertising Digital Media 130

iWriter

DECEMBER 4, 2024

In today’s digital world, well-crafted content is more than just words on a page—it’s a powerful tool that drives engagement, builds trust, and ultimately boosts return on investment (ROI). Engage Your Audience Effectively Engaging your audience effectively is key to maximizing ROI with content.

Content 52

Content Content Writer Education Storytelling 52

Credible Content

MAY 29, 2023

Understanding the fundamentals of copywriting empowers you to effectively communicate your message, engage your audience, build trust, and create persuasive content across different channels. Engaging and Persuasive Content Copywriting helps you create content that grabs attention and keeps readers engaged.

Persuasion 130

Persuasion Communication Copywriter Copywriting 130

Credible Content

MAY 25, 2023

10 unique writing skills you need to become a successful copywriter Imagine this: You come across a captivating advertisement that instantly grabs your attention. You are compelled to buy the product, visit the website, or engage with the brand, depending on the CTA. Innovative approaches to messaging and storytelling.

Copywriter 130

Copywriter Copywriting Persuasion Writing 130

Kristi Hines

JUNE 1, 2023

ABCmouse – A platform offering engaging and educational activities for children aged 2-8. ChampDex – Engage in chat conversations with your preferred League of Legends champions! ChatWithPDF – Engage with a range of PDF books and Google Drive documents through chat simply by providing a link.

Transportation 264

Transportation Utilities Portfolio Finance 264

Neil Patel

OCTOBER 4, 2021

When combined, these creative elements form a full video advertisement. Here are a few ideas for creating top-notch YouTube advertisement creatives for your video ad campaigns. To begin, take a look at competitor advertisements. Ask yourself these questions: How can the storytelling be improved? Tell a Story or Narrative.

Creativity 132

Creativity Ads Advertising Digital Media 132

Agency Content Writer

JUNE 23, 2023

From speaking your audience’s language to solving your audience’s problems, these experts share their best tips for crafting content that resonates with your audience and drives engagement. Engage your audience with compelling stories, visuals, and interactive elements. One real-life example is the website Airbnb.

Storytelling 130

Storytelling Content Digital Marketing Keywords 130

Neil Patel

MAY 10, 2021

One way to achieve this is through advertisements that hit the spot creatively. Use Visual Storytelling. Brands have used storytelling for decades. However, there’s now a greater emphasis on visual storytelling. However, what does visual storytelling mean? Increasing growth is good news for food businesses.

Food 101

Food Ads Storytelling Social Media 101

Credible Content

JUNE 23, 2023

” – Joe Sugarman, Advertising Secrets of the Written Word. ” – John Caples, Tested Advertising Methods. .” ” – John Caples, Tested Advertising Methods. ” “Breakthrough Advertising” by Eugene M. ” – Clayton Makepeace, The Copywriter’s Handbook.

Copywriter 130

Copywriter Copywriting Promotion Persuasion 130

Neil Patel

OCTOBER 5, 2021

That content serves the purpose of: attracting leads driving brand awareness keeping readers engaged converting leads into customers turning customers into repeat buyers and brand ambassadors. It may receive a lot of views and engagement, but if it does not convert, it’s a waste of time and resources. It doesn’t.

Content Marketing 129

Content Marketing Marketing Storytelling Content 129

Contently

JUNE 18, 2024

It’s also an extremely effective example of brand storytelling, as it was produced not by a gritty independent film studio but by the financial services platform Square. That’s a noble aim, but how can a piece of content that is not directly about a brand be one of the best examples of brand storytelling ?

Storytelling 52

Storytelling Brand Healthcare Advertising 52

Kristi Hines

JULY 13, 2021

Or find something to listen to on the drive to work? In this post, I’ll share 25 books on content marketing. Content Marketing Books.

Content Marketing 130

Content Marketing Marketing Content Storytelling 130

Content Marketing Institute

JULY 20, 2018

The mission was daunting: to engage NASCAR’s fan base beyond the racetrack and win new fans among a generation that seems to watch any screen but television. Partner engagement , which involves helping partners tell stories on their channels, as well as creating content for advertisers and partners on NASCAR-owned channels.

Storytelling 70

Storytelling Entertainment Social Media Collaboration 70

Neil Patel

NOVEMBER 1, 2021

However, the difference is influencers are more focused on audience engagement, promotions, and portraying a certain image about themselves and their lives to sustain and grow their influence. For instance, influencers need to have a strong understanding of how social media and audience engagement works. Influencers work differently.

Content Creator 139

Content Creator Content Storytelling Social Media 139

Grammarly

APRIL 10, 2024

Even in its infancy, generative artificial intelligence, or gen AI, is having a revolutionary impact on brand storytelling. Work smarter with Grammarly The AI writing partner for anyone with work to do Get Grammarly What is brand storytelling with AI? What is brand storytelling?

Brand 105

Brand Storytelling Creativity Text 105

Grammarly

OCTOBER 18, 2024

Scripts are crucial in media such as film, television, theater, and even video games, serving as the foundation for storytelling and production. Types of scripts Writing a script (or screenplay, as it’s also called) involves creativity, storytelling skills, and the art of industry-standard formatting.

Script 105

Script Writing Storytelling Architecture 105

Neil Patel

MARCH 26, 2021

If you’re not a high-energy person, you’ll find it hard to keep people engaged. Ever wondered why personal social media accounts get better engagement than brand accounts ? Throughout human history, storytelling has been one of our most effective tools for influencing, inspiring, and teaching one another. The list goes on.

Marketing 131

Marketing Storytelling Brand Awareness Persuasion 131

Neil Patel

OCTOBER 7, 2020

Facebook has been around for a while, which means that most brands and advertisers are already using it. Provides A New Form of Storytelling. 3D photos offer new ways to connect with your customers by opening up a new channel of creative storytelling. Can You Advertise With 3D Photos on Facebook?

Storytelling 125

Storytelling Advertising Concept Entertainment 125

Neil Patel

AUGUST 20, 2021

Commercial advertisements are one of the best ways to encourage customers to buy your products, and understanding the psychology behind why certain purchasing decisions are made will help influence your advertising approach for higher conversion rates. There’s one vital thing to remember: not all advertisements are equal.

Persuasion 138

Persuasion Ads Advertising Copy 138

Neil Patel

JANUARY 19, 2021

With roughly 350,000 new tweets appearing on the platform every minute , building engagement via Twitter can feel like an uphill struggle. To increase engagement on the platform, Twitter rolled out voice tweets, which let users share snippets of audio to their profile. Review your voice tweet engagement. Advertise Your Business.

Social Media 139

Social Media Entertainment Promotion Digital Marketing 139

Neil Patel

JUNE 2, 2021

If you’re unfamiliar with YouTube, their primary advertising format is known as the TrueView ad. Before TrueView ads, users lacked any meaningful way to control their advertising experience. That’s what makes this advertising approach so useful to brands and marketers. TrueView ads were created to solve a massive problem.

Ads 141

Ads Brand Awareness Lead Generation Advertising 141

Grammarly

JULY 25, 2024

7 trends in marketing communication 1 Personal multimedia storytelling Storytelling is a classic marketing strategy that uses a narrative to communicate a brand’s message. Using media-rich storytelling in marketing can help humanize your brand, engage your audience, and build a loyal customer base.

Communication 105

Communication Marketing Storytelling Social Media 105

Neil Patel

MARCH 10, 2021

In advertising, there is no full-proof plan you can follow that will guarantee your success. Too often, advertisers will try to do too much when it comes to music. One of the best ways to enhance your message is through storytelling. In 2005, Sony created an ad to advertise their new HD LCD televisions. Set the Mood.

Marketing 138

Marketing Brand Awareness Script Entertainment 138

Neil Patel

OCTOBER 12, 2020

Microsoft Advertising Certification. That’s why I recommend you look into becoming a Microsoft Advertising Certified Professional. The program helps you make the most of your advertising dollars and optimize your ad campaigns. And learning the tips and tricks to creating engaging visual content is definitely worth the time.

Marketing 145

Marketing Digital Marketing Social Media Healthcare 145

Copywriter Collective

FEBRUARY 20, 2025

Storytelling After years of just telling people what to do it has become apparent to me that education and soulless content as I knew it was not enough to change minds. It was time to add stories to the telling.Inspiration was required to be empowered through storytelling. One of the challenges with native advertising is scaling it.

Content Marketing 89

Content Marketing Marketing Content Storytelling 89

Contently

FEBRUARY 28, 2023

The Power of Content Marketing & a Great Podcast As content marketing continues to evolve and adapt to changing consumer behaviors, it’s essential to stay ahead of the curve and explore new ways of reaching and engaging with your audience. Talk about a great place for financial organizations to advertise their services.

Content Marketing 123

Content Marketing Telecommunication Pharmaceutical Brand Awareness 123

Neil Patel

MARCH 30, 2021

A copywriter is a skilled professional who writes copy for advertisements, promotions, and customer engagement. Maybe they want more Twitter followers, greater engagement or tips on how to acquire more leads. Words drive engagement. Storytelling. Brand storytelling is not something new. A copywriter does.

Copywriter 144

Copywriter Copywriting SEO Writing 144

Neil Patel

MAY 27, 2021

One of the most significant issues small-to-medium-sized businesses (SMBs) have had with audio advertising is it’s not particularly intuitive. Increased exposure means increased sales and can lead to higher quality engagement. From there, you’ll determine your advertising goals, select target audiences, and pick a weekly budget.

Ads 119

Ads Script Advertising Long Form Content 119

Neil Patel

JANUARY 27, 2021

People want high quality, useful, relevant, and engaging content about things that matter to them. Today, it’s more about comments, shares across multiple channels, discussion, and action – or engagement with your stuff – and conversions. They don’t want spam clogging their inbox. 2021 Video and Live Streaming.

Content Marketing 143

Content Marketing Marketing Content Social Media 143

Neil Patel

NOVEMBER 26, 2020

Try to advertise as the “top watch maker” on Google, and you’ll pay $80 per click. Or $50 to advertise as one of the best luxury compact cars. A huge part of luxury marketing revolves around storytelling. But for the sake of your ROI, you’re going to want to target consumers who are ready to purchase.

Marketing 145

Marketing Digital Marketing Social Media Keywords 145