Jane Friedman

MARCH 7, 2023

After advertising a free day, I see an uptick of sales and Kindle Unlimited reads. They Will Be Coming for Us is not permanently free, but once in a while, I discount it 100 percent and let the free-for-all ensue. But that doesn’t mean I can’t weigh the pros and cons of both sides of this coin. That’s a lot of books readers can choose from.

IT 144

IT Publishing Publishing Publisher 144

Express Writers

JANUARY 28, 2025

Blogging is only half the battle. Promoting it is the other half. While blog posts are valuable for nurturing existing customers and reaching new ones to bring in more traffic, effective promotion is necessary for content to be noticed. Personalizing the email by including warm greetings and the subscribers name.

Promotion 52

Promotion Blog Post Post IT 52

ContentWriters

FEBRUARY 21, 2025

Pillar content is essential for building authority online, ranking higher in search, and bringing in steady traffic. A strong pillar page is the foundation of a well-structured content strategy. When done right, it creates a seamless content ecosystem that boosts SEO and drives reader loyalty. What is Pillar Content? What is Pillar Content?

IT 66

IT Content Architecture Content Creation 66

Kayleigh Moore

MARCH 5, 2024

Yes, he works in advertising, and it is *his job* to know how to tap into those human emotions, motivations, and aspirations. Time and time again, when pitching an advertising angle, he paints a picture for the client that plucks emotional strings like nostalgia, romantic or parental love, heartbreak, and longing. But few do it well.

Storytelling 130

Storytelling IT Advertising Projects 130

Grammarly

APRIL 10, 2024

GPT-4 is a versatile generative AI system that can both interpret and produce a wide range of content. Learn what it is, how it works, and how you can use it to create content, analyze data, and much more. Table of contents What is GPT-4? Who created GPT-4? How GPT-4 works Is GPT-4 free? OpenAI released GPT-4 on March 14, 2023. How does GPT-4 work?

IT 122

IT Text Prose Architecture 122

Ahrefs

AUGUST 29, 2023

I could give you some generic advice like “make a website” and “post on social media.” But you probably already thought of that—and likely haven’t had any luck with it yet. Instead, let me share some of the proven, … Read more ›

Advertising 126

Advertising Social Media Website Media 126

Grammarly

APRIL 18, 2024

DALL-E is one of the innovative generative AI platforms blurring the lines between human- and computer-generated creativity. Here’s an overview of DALL-E, how to use it, and what you should know to make it work for you. Table of contents What is DALL-E? Who created DALL-E? Evolution of DALL-E How DALL-E works Is DALL-E free? How has DALL-E evolved?

IT 115

IT Architecture Text Creativity 115

Grammarly

AUGUST 20, 2024

GPT-4o is the latest advancement from OpenAI , bringing the most updated multimodal AI capabilities to platforms like ChatGPT. This guide will explain what GPT-4o is, how it operates, and the various ways it can enhance interactions and productivity across different applications. Table of contents What is GPT-4o? How does GPT-4o work?

IT 110

IT Text Medical Education 110

Jane Friedman

MARCH 27, 2025

Photo by Photo By: Kaboompics.com Todays post is by author Joel Pitney, founder of Launch My Book. Many aspiring authors start their book journey without a clear budget. Its only natural. And although these are critical steps in the creative process, they arent the end of the book launching journey. Think of it as a book launch budgeting primer.

Promotion 134

Promotion Social Media Publishing Publisher 134

Jane Friedman

AUGUST 15, 2024

As she puts it, “I was applying the craft of what I had mastered in advertising, but toward very different things.” Writing and publishing a nonfiction book is a big investment—of time, energy, and often money. That’s why we’ve created these five ways to test your book idea. Do you have a sticky, counter-intuitive idea? If not, don’t worry.

Prose 138

Prose IT Retail Publishing 138

Content Marketing Institute

MAY 26, 2023

Gartner released a new survey of CMOs that indicates a shift from search advertising and a lack of budget to achieve strategies in 2023. Consider what that means for the rest of this year and beyond. Continue reading →

IT 124

IT Marketing Advertising 124

Freelance Magic

NOVEMBER 15, 2024

Copywriters are responsible for crafting engaging, persuasive copy for things like websites, email marketing campaigns, sales pages, advertisements, and more. Either way, I’m here to share some real-life examples of the freelance writing work that can consistently bring in £1,000 or more per month. That seems like a lofty goal.

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Freelance Portfolio Writing Persuasion 130

Backlinko

DECEMBER 21, 2023

Click-through rate is a metric utilized in online advertising, email marketing, and organic search. Your click-through rate (CTR) is one of the most important metrics to track if you’re running online ads or investing in SEO campaigns. So, let’s dive right in. What Is CTR? Why Is CTR Important? CTR is a metric you shouldn’t ignore.

IT 117

IT Ad Copy Keywords Landing Page 117

Melanie Saxton

DECEMBER 27, 2024

This is the reality of today’s digital marketing era, where your marketing, advertising, PR, and other communication efforts fall under the copywriting umbrella. Marketing copy includes prompts (calls to action) that inspire audiences to click a link, make a purchase, donate to a cause, schedule a consultation, or receive a quote.

Copywriter 130

Copywriter Copywriting Persuasion Script 130

BKA Content

JANUARY 8, 2024

Is SEO Worth It for Your Business? Search engine optimization gets touted as the end-all, be-all, of digital marketing, but are SEO services worth it? According to research, 63% of small businesses think so. Are they right, or are they wasting money when other marketing strategies would serve them better? Are SEO Services Worth It?

SEO 98

SEO IT Brand Awareness Search Engine Optimization 98

Contently

OCTOBER 29, 2024

Recently, I have become obsessed with “ Pack my Stanley ” videos, but not because I own a Stanley tumbler or have any desire to “pack” it with custom ice cubes and snack accouterments before plunking it down in my also-nonexistent car. (Do Do I also find their popularity ethically dubious in the face of our ever-growing consumer waste? Here’s how.

Brand 99

Brand Content Retail Utilities 99

Freelance Union

JANUARY 16, 2025

For instance, say your analysis reveals that your content creation skills stand out, but you lack expertise in digital advertising. This visual exercise helps you identify strengths, weaknesses, and opportunities for collaboration. In that case, it may make sense to partner with a marketing specialist.

Freelance 105

Freelance Collaboration Social Media Content Creation 105

Grammarly

OCTOBER 30, 2024

A key factor in measuring ROI is understanding that content marketing works best when integrated with other efforts, such as email marketing, social media, and paid advertising. AI enhances ROI by optimizing content creation, distribution, and analysis, boosting engagement, conversions, and revenue.

Content Marketing 98

Content Marketing Marketing Storytelling Content Creation 98

Make a Living Writing

MAY 29, 2024

Improved Marketing and Advertising Scientists have shown that multisensory language results in better marketing. Readers will have an easier time visualizing, hearing, and imagining a scenario so that, instead of simply digesting the information, they can actually experience it. What Is Sensory Language? What Is Sensory Language?

Writing 105

Writing IT Construction Entertainment 105

Backlinko

MARCH 25, 2025

The higher the CPC, the more advertisers are willing to pay for clicks, signaling stronger monetization opportunities.) “Garden design” has a CPC of $1.78, which shows monetization potential. They use display advertising and sell multiple machine learning ebooks and tutorials. The most successful blogs hit this trifecta.

Blog 103

Blog Blogging Medical Finance 103

Freelance Magic

NOVEMBER 6, 2024

Digital Marketing Since 2018 , digital marketing has taken over traditional advertising. You’ve heard it multiple times now—”The riches are in the niches.” But are they REALLY? While selecting your niche , you have to be extremely strategic and consider the future growth potential.

Freelance 130

Freelance Finance Writing Medical 130

Grammarly

DECEMBER 6, 2024

This is known as user-generated content marketing, which can include featuring customer testimonials in advertisements, sharing user photos on social media, and incorporating reviews into email campaigns. Using media-rich storytelling in marketing can help humanize your brand, engage your audience, and build a loyal customer base.

Communication 105

Communication Marketing Storytelling Social Media 105

Copywriter Collective

JANUARY 17, 2025

But then you notice the tagline plastered on the machine: Fuel Your Greatness. Suddenly, that chocolate bar isnt just a snackits a ticket to your next big achievement. That is the power of copywriting. Done right, it doesnt just sell a product; it evokes a feeling. Sales + Motivation = The Perfect Pitch Lets face it: nobody likes being sold to.

Copy 97

Copy Sales Copywriter Copywriting 97

Contently

AUGUST 30, 2024

The answer should be “never,” because they don’t use traditional advertising and don’t spend any money on paid ads or endorsements. But fear not; there’s a secret weapon that can lift your brand above the noise: customer storytelling. Because it turns out that only 30% of consumers trust companies. That’s not a great percentage.

Storytelling 85

Storytelling Marketing Social Media Brand 85

Backlinko

OCTOBER 23, 2024

Paid advertising: Amplify visibility through targeted ads on Google, Meta, or industry-specific platforms. Further reading: SEO Strategy: How to Create an Effective Plan 2. Define Your Target Audience You can’t create great content if you don’t know who you’re creating it for. And choose the right channels for your content.

Content Marketing 113

Content Marketing Marketing Government Content 113

Grammarly

JANUARY 27, 2025

Known for their ability to understand and generate humanlike language, GPTs have become a cornerstone of modern AI applications, offering solutions in creativity, productivity, and data analysis. This article explores what a GPT is, how it works, its evolution, and its real-world uses, while also highlighting its advantages and limitations.

Architecture 105

Architecture Text Education Creativity 105

BKA Content

JANUARY 13, 2025

We can develop dynamic video scripts for your team, but we dont create video advertising or influencer marketing in-house. Each employee specializes in their own area, so your contact person can change for web pages, blog articles, or pay-per-click advertising. What Are the Best Digital Marketing Agencies in Utah? BKA Content (4.9)

Digital Marketing 59

Digital Marketing Agency Marketing Manufacturing 59

Grammarly

FEBRUARY 19, 2025

Subject line: Application for Marketing Assistant Role[Your Full Name] Email body: Dear [Hiring Manager’s Name], I am writing to express my interest in the Marketing Assistant position at [Company Name], as advertised on [Job Board/Company Website]. Please find my rsum and cover letter attached for further details about my background.

Projects 92

Projects Content Creation Management Social Media 92

Backlinko

JULY 22, 2024

Backlinko started as a simple personal blog in 2012, publishing one or two posts per month. In the first two years, our traffic grew from a few hundred monthly visitors to several thousand. Now it generates over 680K monthly sessions, with 74% coming from organic searches. Choose one that matches your technical skill level and business needs.

Website 117

Website SEO Search Engine Optimization Architecture 117

Copywriter Collective

MARCH 21, 2025

Oatlys advertising campaigns always have a rebellious streak. Its proof that sometimes, the best way to capture attention isnt with flashy advertising campaigns or elaborate digital marketing tactics. This is home furnishing meets marketing strategy at its finest. Its product services messaging with a knowing wink. Its a movement.

Copy 52

Copy Copywriting Copywriter Script 52

Backlinko

AUGUST 21, 2024

The SEO Rant Hosted by: Mordy Oberstein Frequency: Weekly Notable guests: Rohan Ayyar, Erika Varangouli, Patrick Stox, Lily Ugbaja Podcast format: 1:1 interview, multiple guests Average episode time: Around 30-50 minutes True to its name, The SEO Rant features unfiltered conversations about SEO practices and the latest events.

SEO 95

SEO Concept Agency Digital Marketing 95

Content Marketing Institute

APRIL 26, 2024

The layoffs come only a year after a mandate to “try advertising” that Elon Musk later said was “too generic.” Tesla dismissed its marketing team this month. But is marketing really to blame? Is there a takeaway for other companies?

Marketing 137

Marketing Advertising IT 137

The Hoth

DECEMBER 17, 2024

Like virtually every other industry, the real estate business has largely gone digital, especially in terms of advertising. As proof, research shows that close to 100% of homebuyers begin their search for a new house online using search engines like Google. This means SEO is an essential marketing channel for real estate agents.

SEO 97

SEO Engineering Keywords Website 97

Credible Content

MAY 24, 2023

Using irony in copywriting. Mastering the Art of Copywriting: Harnessing the Power of Irony In the world of copywriting, where competition for attention is fierce, it’s crucial to find creative ways to engage your audience and make your message memorable. One powerful tool in a copywriter’s arsenal is irony.

Copywriter 130

Copywriter Copywriting Entertainment Advertising 130

Jane Friedman

APRIL 5, 2023

Photo by Ian Hutchinson on Unsplash Today’s post is by book advertising consultant Matt Holmes ( @MatthewJHolmes1 ). No amount of marketing or advertising is going to sell a poor-quality book. You may be lucky and get a few sales, maybe even a few hundred sales right off the bat. sales directly from your ads) will be higher.

Marketing 145

Marketing Advertising Promotion Sales 145

Melanie Saxton

SEPTEMBER 27, 2023

.” Storyscaping in the Self-Help Realm Yes, I grasped a whole new level of advertising, marketing, SEO blogging for clients, and managing their social media. But more importantly, I learned about a unique and powerful form of storytelling in one of my advertising classes. Why not make it interactive?

Storytelling 130

Storytelling Editorial Advertising Digital Media 130

Neil Patel

MARCH 28, 2023

With Facebook’s advertising platform, you’ve got access to an audience that shows actual interest in your offer. Getting traffic is easy with ad copy. Improving your conversion rates? Not so much. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. Sounds easy enough, right? Don’t believe me?

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Ads Landing Page Ad Copy Advertising 145