Melanie Saxton

DECEMBER 27, 2024

I can help you consistently reach out to prospects across multiple platforms, including ads, advertorials, case studies, white papers, blogs, landing pages, and more. This is the reality of today’s digital marketing era, where your marketing, advertising, PR, and other communication efforts fall under the copywriting umbrella.

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Copywriter Copywriting Persuasion Script 130

Neil Patel

APRIL 19, 2021

Some e-commerce sellers would buy first-page ads on Google for a year; others might see if they could run a commercial after the Super Bowl. That’s why we’re going to unpack Target Roundel, a powerful, complex retail media network with quite a few tricks up its Target advertising sleeve. Why You Should Use Target Advertising/Roundel.

Advertising 113

Advertising Retail Concept Ads 113

Neil Patel

MAY 3, 2021

A/B testing is a marketing strategy that pits two different versions of a website, ad, email, popup, or landing page against each other to see which is most effective. Testing ad copy to see which ad drives more conversions can help you focus your advertising efforts. What is A/B Testing and Why Does it Matter?

Landing Page 144

Landing Page IT Copy Sales Copy 144

Neil Patel

AUGUST 16, 2021

Marketers, particularly B2C marketers , rely on several channels to drive leads to their businesses and boost their conversion rate: SEO paid ads social media email landing pages. Once you’re able to answer that question and tie it to a high-converting landing page, you’ll consistently generate leads.

Lead Generation 145

Lead Generation IT Landing Page Social Media 145

Neil Patel

AUGUST 11, 2021

What will work better for your funnel – showing your traffic from Spain pages in Spanish or English? You can test the entire funnel in different languages or test a specific KPI on the page (CTA click, time on site, etc.) You may want to keep it simple and try it on one popular product or landing page.

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IT Landing Page Advertising Ads 137

Neil Patel

SEPTEMBER 13, 2021

Back in the early days of the web, businesses were scrambling to make their advertising and marketing stand out. In one freak accident, a car company advertising with Tripod purchased a banner ad on a page that was… decidedly not about cars. Ad blockers and popup-stoppers are virtually ingrained in our browsers’ DNA.

Script 122

Script Advertising Ads Marketing 122

Grammarly

DECEMBER 6, 2024

This is known as user-generated content marketing, which can include featuring customer testimonials in advertisements, sharing user photos on social media, and incorporating reviews into email campaigns. Using media-rich storytelling in marketing can help humanize your brand, engage your audience, and build a loyal customer base.

Communication 105

Communication Marketing Storytelling Social Media 105

Neil Patel

APRIL 14, 2021

If your customers are not searching for your product or service in Google, then obviously, AdWords search advertising is not going to work for you. Ubersuggest will tell you how often people search these phrases, how competitive the keywords, and how much it’ll cost to advertise on each keyword. So let’s get down to it.

Landing Page 143

Landing Page Advertising Keywords Ads 143

Neil Patel

MARCH 28, 2023

Driving customers—not just visitors—to your landing page is the best way to make sales. With Facebook’s advertising platform, you’ve got access to an audience that shows actual interest in your offer. Getting traffic is easy with ad copy. Improving your conversion rates? Not so much. Sounds easy enough, right? Don’t believe me?

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Ads Landing Page Ad Copy Advertising 145

Backlinko

JANUARY 6, 2025

Here are some examples: BrandAnnual Revenue *All figures in USD Hush Blankets $48M Product Validation Mid Day Squares $20M Content Marketing TBH Skincare $6.5M Content Marketing MX Store $65M Search Marketing Who Is Elijah $13M Operational Efficiency Whether your goal is to do $1M or $100M, it comes from executing the fundamentals. Stories stick.

Storytelling 109

Storytelling Keywords Landing Page Sales 109

Neil Patel

DECEMBER 14, 2020

A solid advertising strategy can help you increase sales as competition on the platform heats up, even if you don’t have a massive budget. In a study by Search Engine Land , ad spend allocated for building brand awareness jumped from 26% to 60% in less than 12 months. Amazon is the king of e-commerce. Amazon Ads.

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Ads Sales Brand Awareness Landing Page 145

Neil Patel

FEBRUARY 4, 2022

Consumers trust organic, user-generated content more than they trust traditional advertising. Eighty-eight percent of people trust recommendations from people they know over advertisers , whether it’s a friend, family member, or influencer. That’s not all. It’s simple. It’s simple. Let’s dive in. Incredible, right?

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IT Brand Awareness Content Social Media 123

Neil Patel

AUGUST 5, 2021

Why Should You Advertise on Snapchat? You can advertise on Snapchat for as little as $5. Snapchat is one of the most popular social networks in the world. It boasts 293 million daily active users on average. That’s a ton of people sharing and engaging with content on a daily basis. With $759.04 No problem.

Ads 145

Ads Landing Page Brand Awareness Social Media 145

Neil Patel

MARCH 19, 2021

Investing in PPC can bring a great return for your business (it’s thought paid advertising returns $2 for every $1 invested ), but it’s also an easy way to lose money if you don’t approach it in the right way. Pay-per-click is a common advertising model in internet marketing. How Much is PPC Advertising? Pros of PPC Marketing.

Landing Page 138

Landing Page Marketing Advertising Digital Marketing 138

Backlinko

DECEMBER 21, 2023

Click-through rate is a metric utilized in online advertising, email marketing, and organic search. For organic CTR, an impression occurs when a link appears in the search engine results page ( SERP ) due to its relevance to a user’s search query. So, let’s dive right in. What Is CTR? Why Is CTR Important?

IT 116

IT Ad Copy Keywords Landing Page 116

Neil Patel

SEPTEMBER 11, 2020

If you choose the contract plan, you’ll work with a Yelp sales representative to create an advertising program that fits your business’s needs. An advertising service exclusively targeting Yelp users, this feature displays advertisements to consumers on the platform’s search results pages and business pages, via desktop and mobile.

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Ads Landing Page Advertising Sales 145

Neil Patel

MARCH 10, 2021

Everyone always asks me the same thing whenever I recommend business owners invest in PPC advertising : How much do Google Ads Cost? Google uses several factors to calculate an ad’s quality score, including its relevance to the keyword in question, the ad’s click-through-rate (CTR), and how good Google thinks the page is. It depends.

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Ads Landing Page Advertising Keywords 143

Neil Patel

AUGUST 18, 2020

Paid advertising offers a 200% ROI. But whether you’re an excellent PPC manager looking to outsource or have no experience running pay per click advertising campaigns , choosing the right PPC agency isn’t always straightforward. Ads in search engine results aren’t the only type of PPC advertising. Let’s dive in!

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Agency Landing Page Consulting Digital Marketing 144

Neil Patel

MARCH 23, 2021

Google Search Campaigns are one of the most popular forms of online advertising. Chances are, if you’ve used the internet, you’ve come across advertisers who are running Google Search Campaigns. Google Search Campaigns allow for you to display advertisements in the search listings of a Google Search. Let’s begin! Let’s begin!

Landing Page 142

Landing Page Keywords Ads Ad Copy 142

Neil Patel

SEPTEMBER 3, 2020

You’d think with 600 million devices running ad blockers —advertising would be less effective. percent of search advertising, roughly $40.3 Advertisers couldn’t afford to continue spending that much money on ads if they didn’t work. That’s a bit surprising. Google Ads commands 73.1

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Agency Landing Page Advertising Ads 131

Neil Patel

JUNE 15, 2021

Direct Leads to a Landing Page. Historically, paid ads drive to landing pages , and this isn’t a bad thing. The trouble with landing pages occurs when they’re not optimized properly. Provide value: Without fail, your landing page should offer some carrot to your audience. We mean it.

Ads 142

Ads Landing Page Social Media Copy 142

Backlinko

JULY 22, 2024

Backlinko started as a simple personal blog in 2012, publishing one or two posts per month. In the first two years, our traffic grew from a few hundred monthly visitors to several thousand. Now it generates over 680K monthly sessions, with 74% coming from organic searches. Choose one that matches your technical skill level and business needs.

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Website SEO Search Engine Optimization Architecture 116

BKA Content

NOVEMBER 1, 2023

Most businesses market with custom content and the majority of CMOs believe these practices are a foundational element in corporate marketing strategies, spending nearly a quarter of their advertising budget on social media and blog creation efforts annually. Just check out this infographic by Demand Metric. internet usage.

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Content Marketing IT Marketing Content Creation 98

Neil Patel

JUNE 23, 2021

If you’re using paid advertising as part of your marketing campaign, you need to be creative and strategic. It’s more important, though, to make your advertising strategy and your copy unique and compelling. Next, try to use the words ‘you’ and ‘your’ in your advertising strategy. Most ads are a waste of money.

Ad Copy 136

Ad Copy Copy Ads Persuasion 136

Credible Content

JUNE 23, 2023

Landing pages Most of the landing pages are good examples of direct response copywriting. A landing page call-to-action may look like this: Book your seat today for our seminar. ” and includes a testimonial and a link to the product page. It has a sense of urgency. It makes a compelling offer.

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Copywriter Copywriting Promotion Persuasion 130

Neil Patel

AUGUST 6, 2021

It costs 5X less to retain a customer than it does to acquire a new one. That’s why customer retention is crucial to growing your Ecommerce business. What is customer retention? Customer retention is the ability to encourage customers to keep coming back to make purchases. So, let’s get to it, shall we? How do you do that? Understand Your Audience.

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Landing Page Social Media Sales SEO 142

Content Hacker

APRIL 9, 2024

The secret often lies in how they’re advertised. Learning how to advertise your blog is crucial, not just for attracting eyes but also for keeping them glued. Let me share with you eight actionable steps on how to advertise your blog effectively. Table Of Contents: How to Advertise Your Blog in 8 Easy Steps 1.

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Advertising Blogging Blog Social Media 71

Neil Patel

AUGUST 11, 2021

The way talented advertisers are able to scale ads is by determining how much money they need to put in to get a click or conversion. The quality score is a rating Google provides from 1-10 based on how relevant your ad, landing page, and keywords are. We’ve all seen Google Ads. It’s not that simple, though.

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Ads Management Landing Page Ad Copy 144

Neil Patel

MAY 26, 2021

Create a Microsoft Advertising Account. To start, you need a Microsoft Advertising account since Bing Ads is now a part of Microsoft advertising. First, head over to Microsoft Advertising , and click “Sign Up Now” to register. On the next page, click “Create One” to set up a new Microsoft Advertising account.

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Ads Landing Page Advertising Keywords 145

Neil Patel

AUGUST 25, 2020

In 2017, PPC advertisers invested over $10 billion dollars. . Your goals may include: Adding more qualified leads to your automated sales funnel Selling more of a specific product or category of products Increasing the number of visitors to a landing page Building awareness for your brand. So, that’s a TON of money.

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Agency Landing Page Digital Marketing Ads 133

Neil Patel

NOVEMBER 12, 2020

Too often, when brands try to optimize their PPC advertising, they look at their campaigns in isolation. They only analyze their own keywords, bids, and landing pages. Pay-Per-Click ( PPC ) marketing can be one of the quickest and most effective ways to drive customers to your site. What is a SWOT Analysis?

Landing Page 138

Landing Page Ad Copy Ads Keywords 138

The Hoth

APRIL 27, 2023

On March 21st, 2023, Google launched its LaMDA-powered AI chatbot going by the name of Bard. It’s the search engine behemoth’s answer to OpenAI’s ChatGPT, the artificial intelligence chatbot that’s taken the media & world by storm. A little over a month later, Google announced the launch of Bard AI on February 6th, 2023. s stock to slide by 9%.

SEO 109

SEO IT Engineering Keywords 109

Neil Patel

MARCH 16, 2021

The tourism industry we know today was largely created by advertisers. Advertisers were quick to jump on this trend, and Americans began seeing tourist ads show up in their favorite print magazines and newspapers, making travel one of the most sought-after experiences of modern life. 10 Ways to Target Tourists With Paid Ads.

Ads 116

Ads Landing Page Advertising Sales 116

Neil Patel

MAY 24, 2021

You’ve worked hard to perfect your ad campaign, create action-inducing landing pages, and win sales. It sounds dramatic, but click fraud is something advertisers should be aware of (advertisers lose around $5.8 This is what’s known as click fraud, and it can be a problem for advertisers. Click Fraud by Competitors.

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Ads Landing Page Advertising Social Media 142

Neil Patel

FEBRUARY 12, 2021

All of those answers are essential metrics for every marketing or advertising campaign, but they won’t help you pinpoint a single ad’s or campaign portfolio’s monetary success. ROAS is the metric marketers need to determine their marketing and advertising campaigns’ success. That’s where ROAS comes in. What i s ROAS?

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Ads Portfolio Landing Page Advertising 139

Neil Patel

JANUARY 15, 2021

from channels like print or direct mail advertising. Is each page and blog post formatted properly? By properly, I mean is each page: Broken up with headings and subheadings (h1 and h2 tags)? You’ll be taken to a results page. Step #3: Review Your On-Page SEO Score. Leads coming from a search have a 14.6%

SEO 145

SEO Landing Page Keywords Social Media 145

Neil Patel

MARCH 30, 2023

Facebook Ads are one of the more popular advertising options for people who are new to online marketing. The main advantage of Facebook Ads is that they provide you with the ability to target your ads so that they’re shown to a very precise audience who will be curious about your offer and click, ideally to a specified landing page.

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Ads Landing Page Advertising Copy 113