Melanie Saxton

DECEMBER 27, 2024

You need useful, engaging, and persuasive copy to convert your offerings into sales. For instance, I can create a sales page and an accompanying email campaign that drives direct sales through your website. These special projects matter by giving a compelling voice to your marketing and sales efforts.

Copywriting 130

Copywriting Copywriter Persuasion Script 130

Neil Patel

OCTOBER 13, 2021

You have three months left to hit your sales targets and end the year on a high note. Your sales pipeline is dry. I’ve compiled some of my top strategies which will help you increase B2B sales and smash your Q4 targets. Let’s dive in and open the B2B sales flood gates. 10 Ways to Increase B2B Sales.

Sales 135

Sales Social Media Government Script 135

Jane Friedman

MARCH 7, 2023

After advertising a free day, I see an uptick of sales and Kindle Unlimited reads. They spent money in the creation of it—quite a bit of money on editing and a cover design and more—and they intend to earn that money back via book sales. But that doesn’t mean I can’t weigh the pros and cons of both sides of this coin.

IT 144

IT Publishing Publisher Publishing 144

Neil Patel

MARCH 15, 2021

As an online merchant, making your first sale is as symbolic as it is necessary. Completing the first sale sounds straightforward enough, yet the optimism and reassurance it brings can make it the biggest turning point in the life of your business. However, don’t let the simple concept of a first sale mislead you.

Sales 145

Sales Social Media Retail Engineering 145

Freelance Magic

NOVEMBER 15, 2024

Copywriters are responsible for crafting engaging, persuasive copy for things like websites, email marketing campaigns, sales pages, advertisements, and more. Either way, I’m here to share some real-life examples of the freelance writing work that can consistently bring in £1,000 or more per month. That seems like a lofty goal.

Freelance 130

Freelance Portfolio Writing Persuasion 130

Backlinko

MARCH 25, 2025

The higher the CPC, the more advertisers are willing to pay for clicks, signaling stronger monetization opportunities.) “Garden design” has a CPC of $1.78, which shows monetization potential. They use display advertising and sell multiple machine learning ebooks and tutorials. The most successful blogs hit this trifecta.

Blog 103

Blog Blogging Medical Finance 103

Credible Content

SEPTEMBER 12, 2022

Here is a good example of the concept of slippery slide being used for paid content: Slippery slide Netflix advertisement a New York Times screenshot. The above screenshot is an advertisement masquerading as an article. It is in fact an advertisement for the Netflix series Orange Is the New Black. Its wheels are crooked.

Concept 130

Concept Copywriting Copywriter Sales 130

Freelance Magic

NOVEMBER 6, 2024

Digital Marketing Since 2018 , digital marketing has taken over traditional advertising. You’ve heard it multiple times now—”The riches are in the niches.” But are they REALLY? While selecting your niche , you have to be extremely strategic and consider the future growth potential.

Freelance 130

Freelance Finance Writing Medical 130

ContentWriters

FEBRUARY 21, 2025

Pillar content is essential for building authority online, ranking higher in search, and bringing in steady traffic. A strong pillar page is the foundation of a well-structured content strategy. When done right, it creates a seamless content ecosystem that boosts SEO and drives reader loyalty. What is Pillar Content?

IT 66

IT Content Architecture Content Creation 66

Kayleigh Moore

MARCH 5, 2024

Yes, he works in advertising, and it is *his job* to know how to tap into those human emotions, motivations, and aspirations. Time and time again, when pitching an advertising angle, he paints a picture for the client that plucks emotional strings like nostalgia, romantic or parental love, heartbreak, and longing. But few do it well.

Storytelling 130

Storytelling IT Advertising Projects 130

Neil Patel

AUGUST 16, 2021

Lead generation is the process by which you generate this interest, and place people in your sales funnel. Lead generation is a key goal for most businesses because, without leads, there are no sales, and consequently, no revenue. What Is Lead Generation? A lead is a person who indicates an interest in your product or service.

Lead Generation 145

Lead Generation IT Landing Page Social Media 145

Neil Patel

AUGUST 11, 2021

It’s not just great for users; personalized content drives sales. Measure sales in combination with location – are the conversion rates any different if you display the currency of the visitor’s country? Etsy.com does this well by displaying a wide variety of currencies for the products on sale. Match Local Currency.

IT 137

IT Landing Page Advertising Ads 137

Grammarly

OCTOBER 30, 2024

Work smarter with Grammarly Learn about what Grammarly can do for your business Contact Sales The ROI of content marketing Content marketing ROI measures the profit from content relative to its cost. AI enhances ROI by optimizing content creation, distribution, and analysis, boosting engagement, conversions, and revenue.

Content Marketing 98

Content Marketing Marketing Storytelling Content Creation 98

Neil Patel

MAY 3, 2021

It can be used to test everything from website copy to sales emails to search ads. If you’re running an on-site test, you’ll want to think of all the sales-related pieces of your website, and then figure out which elements to test. With off-site tests, you’re probably testing either an ad or a sales email.

Landing Page 144

Landing Page IT Copy Sales Copy 144

Backlinko

JANUARY 6, 2025

For example, when summer sales dropped, they scheduled customer calls. Here are some examples: BrandAnnual Revenue *All figures in USD Hush Blankets $48M Product Validation Mid Day Squares $20M Content Marketing TBH Skincare $6.5M The feedback was clear: “We love the blanket, but we’re sweating. It’s in storage until winter.”

Storytelling 109

Storytelling Keywords Landing Page Sales 109

Grammarly

APRIL 10, 2024

GPT-4 is a versatile generative AI system that can both interpret and produce a wide range of content. Learn what it is, how it works, and how you can use it to create content, analyze data, and much more. Table of contents What is GPT-4? Who created GPT-4? How GPT-4 works Is GPT-4 free? OpenAI released GPT-4 on March 14, 2023. How does GPT-4 work?

IT 122

IT Text Prose Architecture 122

Backlinko

NOVEMBER 4, 2024

If you’ve ever done media outreach, chances are you’ve crossed paths with HARO (Help a Reporter Out). For over a decade, it was the go-to platform for securing media placements and backlinks. But in early 2024, HARO officially shut its doors. Fortunately, HARO’s closure doesn’t mean your outreach efforts have to take a hit.

Writer 107

Writer SEO Agency Keywords 107

BKA Content

NOVEMBER 1, 2023

Most businesses market with custom content and the majority of CMOs believe these practices are a foundational element in corporate marketing strategies, spending nearly a quarter of their advertising budget on social media and blog creation efforts annually. Just check out this infographic by Demand Metric. internet usage.

Content Marketing 98

Content Marketing IT Marketing Content Creation 98

Backlinko

DECEMBER 21, 2023

Click-through rate is a metric utilized in online advertising, email marketing, and organic search. Your click-through rate (CTR) is one of the most important metrics to track if you’re running online ads or investing in SEO campaigns. So, let’s dive right in. What Is CTR? Why Is CTR Important? CTR is a metric you shouldn’t ignore.

IT 116

IT Ad Copy Keywords Landing Page 116

Backlinko

OCTOBER 23, 2024

Sample goals include: Increasing product sales by 30% Boosting organic traffic by 20% in six months Growing email subscribers by 15% this quarter Then, outline the actionable steps you’ll take to achieve each goal. Paid advertising: Amplify visibility through targeted ads on Google, Meta, or industry-specific platforms.

Content Marketing 113

Content Marketing Marketing Government Content 113

Neil Patel

JULY 27, 2021

With technology advancing at the speed of light, many advertising platforms change their algorithms often to offer both users and advertisers a better experience. To increase your chances of conversion and making a sale, you must optimize by creating multi-channel campaigns. It’s called Advertising Sales Management.

Ads 143

Ads Advertising Sales Landing Page 143

Jane Friedman

APRIL 5, 2023

Photo by Ian Hutchinson on Unsplash Today’s post is by book advertising consultant Matt Holmes ( @MatthewJHolmes1 ). No amount of marketing or advertising is going to sell a poor-quality book. You may be lucky and get a few sales, maybe even a few hundred sales right off the bat. They happen on your book product page.

Marketing 145

Marketing Advertising Promotion Sales 145

The Hoth

APRIL 27, 2023

On March 21st, 2023, Google launched its LaMDA-powered AI chatbot going by the name of Bard. It’s the search engine behemoth’s answer to OpenAI’s ChatGPT, the artificial intelligence chatbot that’s taken the media & world by storm. A little over a month later, Google announced the launch of Bard AI on February 6th, 2023. s stock to slide by 9%.

SEO 109

SEO IT Engineering Keywords 109

Make a Living Writing

NOVEMBER 17, 2024

Consider getting a t-shirt or magnetized car sign that advertises your writing. Consider getting a t-shirt or magnetized car sign that advertises your writing. LinkedIn recommendations make the sale! On LinkedIn, in person, everywhere you are. Get out and meet live humans. People give you jobs, not computers. Then, take it slow.

Writing 97

Writing Freelance Social Media Writer 97

Neil Patel

AUGUST 5, 2021

Why Should You Advertise on Snapchat? If your brand appeals to Gen Z and millennials, you should look at Snapchat as a way to increase user acquisition, brand awareness, and sales. GCCFriday achieved an incredible 150 percent sales growth with Snapchat ads. You can advertise on Snapchat for as little as $5. With $759.04

Ads 145

Ads Landing Page Brand Awareness Social Media 145

Backlinko

JULY 22, 2024

This turns your site from an afterthought into an asset that generates leads and sales. Backlinko started as a simple personal blog in 2012, publishing one or two posts per month. In the first two years, our traffic grew from a few hundred monthly visitors to several thousand. For example, many website builders offer drag-and-drop editors.

Website 116

Website SEO Search Engine Optimization Architecture 116

Neil Patel

APRIL 1, 2021

Social media for e-commerce has become a critical element in sales growth for many businesses. There are two main ways to use social media for e-commerce: to drive traffic to your company website or drive sales. Sprout Social reports that after following a brand on social media, consumers continue to engage in other ways.

Social Media 145

Social Media Media Landing Page Advertising 145

Neil Patel

MAY 24, 2021

You’ve worked hard to perfect your ad campaign, create action-inducing landing pages, and win sales. It sounds dramatic, but click fraud is something advertisers should be aware of (advertisers lose around $5.8 percent , so you might reasonably expect to make three sales for every ten clicks you get.

Ads 142

Ads Landing Page Advertising Social Media 142

Neil Patel

JUNE 15, 2021

The answer is simple: advertise on Medium. “Advertising” on the site is, in a word, unusual. While the term “advertise” may conjure images of paid search and skyscraper banners, Medium doesn’t allow conventional advertising. Are you searching for new audiences to tap into to grow your base? Deceptive Content.

Search Engine Optimization 144

Search Engine Optimization Advertising Brand Awareness Content Creator 144

Kristi Hines

AUGUST 2, 2023

Freelance Writing Services Utilize the Copywriter plugin to provide sales copywriting services. By sending a URL, get tailored copywriting suggestions for any page, helping businesses drive their sales and improve conversion rates. Use the ChatSpot plugin to offer a marketing/sales data service.

Utilities 246

Utilities Transportation Medical Content Creation 246

Kristi Hines

JUNE 1, 2023

CarYardBard – An AI-Driven Car Sales Ad Generator designed specifically for Australian car dealerships. ChatSpot – Gain access to marketing and sales data, including domain specifics, company research, and search keyword research. BlockAtlas – Navigate US Census data! It currently supports XKCD and SMBC comics.

Transportation 264

Transportation Utilities Finance Portfolio 264

Neil Patel

AUGUST 31, 2021

In simple words, it’s a way to organically advertise your brand through high-quality content. Plus, with new advertising and social media platforms appearing and innovating regularly, getting your ads in front of the right people is becoming easier than ever. Imagine you rely on SEO for all your traffic. Content Marketing.

Website 145

Website SEO Recruitment Brand Awareness 145

Neil Patel

MARCH 17, 2021

With that in mind, here’s a word of warning: advertising to Generation Z is a double-edged sword. Zoomers recognize and champion this, with 71 percent eager to see more diversity in advertising. In 1995, two years before the first Zoomers were born, just 44.4 million people worldwide used the internet.

Ads 145

Ads Advertising Social Media Recruitment 145

The Hoth

DECEMBER 17, 2024

Like virtually every other industry, the real estate business has largely gone digital, especially in terms of advertising. As proof, research shows that close to 100% of homebuyers begin their search for a new house online using search engines like Google. This means SEO is an essential marketing channel for real estate agents.

SEO 97

SEO Engineering Keywords Website 97

Melanie Saxton

MAY 19, 2024

Creative copywriting, technical copywriting, sales copywriting, content copywriting, and digital copyrighting — all matter in the battle for consumer attention and sales. Words that Work as Hard as You Do I tailor my writing to your organization and initiatives.

Recruitment 130

Recruitment Architecture Copywriting Copywriter 130

Neil Patel

MARCH 28, 2023

Driving customers—not just visitors—to your landing page is the best way to make sales. With Facebook’s advertising platform, you’ve got access to an audience that shows actual interest in your offer. Getting traffic is easy with ad copy. Improving your conversion rates? Not so much. Sounds easy enough, right? Don’t believe me?

Ads 145

Ads Landing Page Ad Copy Advertising 145

Neil Patel

AUGUST 20, 2021

Commercial advertisements are one of the best ways to encourage customers to buy your products, and understanding the psychology behind why certain purchasing decisions are made will help influence your advertising approach for higher conversion rates. There’s one vital thing to remember: not all advertisements are equal.

Persuasion 138

Persuasion Ads Advertising Copy 138