Backlinko

OCTOBER 23, 2024

For example, you might launch a new blog series targeting long-tail keywords to achieve your organic traffic goal. Performing this task is easy with Semrush’s Keyword Gap Tool. View the reports to see how your site’s keywords perform against your competitors. Further reading: Keyword Analysis: A Comprehensive Guide 4.

Content Marketing 113

Content Marketing Marketing Government Content 113

Backlinko

MARCH 25, 2025

This included: Search volume data Keyword difficulty scores Average cost per click (CPC) Search intent Short- and long-term growth trends For each winning niche, we created a detailed scorecard that ranks its performance across three critical dimensions: Growth, monetization, and ranking potential. And what the average CPC for your niche is.

Blogging 103

Blogging Blog Medical Finance 103

Backlinko

DECEMBER 27, 2024

For example, Semrushs Ecommerce Booster app generates ad descriptions based on keywords, text length, readability, tone of voice, and format settings. Review the suggested title, target keywords, word count, tone of voice, and readability level. Choose the creative format that best fits the advertising platform and hit Next Step.

IT 113

IT Medical Architecture Manufacturing 113

Backlinko

MARCH 3, 2025

Unlike paid advertising or social media, organic traffic attracts visitors with clear intent. This is especially true when you compare it to paid advertising, which costs anywhere from $0.11 As you can see, organic traffic can deliver incredible ROI compared to the ongoing costs of paid advertising. ranking keywords 110.2K

IT 104

IT Keywords Brand Awareness SEO 104

Backlinko

JUNE 27, 2023

Finding a ton of keywords is one thing, but knowing which keywords are actually useful to your SEO campaign is another thing altogether. Keyword research —the process of uncovering keywords and search terms—can only take you so far. By doing this, you discover the keywords that work best for you.

Keywords 110

Keywords Engineering SEO Advertising 110

BKA Content

AUGUST 29, 2024

How To Find Low-Competition Keywords for SEO Even though Google users search billions of times every day, an astounding 15% of queries are keyword phrases the search engine hasn’t seen before. Instead of fighting tooth and nail to rank in the top spots for a well-known keyword, why not skip the line by discovering new keywords instead?

Keywords 98

Keywords SEO Search Engine Optimization Insurance 98

Backlinko

DECEMBER 29, 2024

They appear in Googles 3-Pack when prospective customers in their area search for “plumbing company and other related keywords. Their site also ranks for 3K keywords. This includes attracting more qualified leads, building authority, and increasing revenueall without spending a dime on advertising. per month in Google Ads.

SEO 99

SEO Keywords Contractor Insurance 99

Backlinko

JANUARY 6, 2025

Broad keywords. Your keyword matches the intent, your ad matches the keyword, and your landing page matches the ad. Aggressive negative keyword expansion. Then, analyzing your competitors and keyword research follows. It’ll help you understand the demand and cost for profitable keywords. Generic ads.

Storytelling 109

Storytelling Keywords Landing Page Sales 109

Jane Friedman

MARCH 18, 2025

But when I really went deep into what Id been doing for over a decade as a screenwriter and advertising writer, I began to accept that I had been coaching my clients as much as executing the material. I cringed at the suggestion to call myself a Coach one of the internets strongest search terms for personal services. The staples.

Food 133

Food IT Storytelling Social Media 133

Smart Blogger

JUNE 11, 2024

Perhaps you’re considering paid advertising… The problem? You see, paid advertising can be one of the most effective ways to drive traffic (and sales), but only if you understand how it works. Here’s what you need to know before creating your first paid ad… What is Paid Advertising?

Advertising 78

Advertising IT Social Media Ads 78

The Hoth

DECEMBER 17, 2024

Like virtually every other industry, the real estate business has largely gone digital, especially in terms of advertising. In other words, you need your content to rank on page one for your most important local keywords. That means members of your target audience are going to search for keywords like homes for sale in (your city).

SEO 97

SEO Engineering Keywords Website 97

Contently

AUGUST 30, 2024

The answer should be “never,” because they don’t use traditional advertising and don’t spend any money on paid ads or endorsements. These pages are also great for SEO because they’re packed with keywords and phrases. And always make sure to post your video reviews to YouTube so you can rank for keywords in two places.

Storytelling 85

Storytelling Marketing Social Media Brand 85

Grammarly

OCTOBER 30, 2024

A key factor in measuring ROI is understanding that content marketing works best when integrated with other efforts, such as email marketing, social media, and paid advertising. AI reduces this time investment by offering real-time data-driven insights and keyword suggestions.

Content Marketing 98

Content Marketing Marketing Storytelling Content Creation 98

Neil Patel

APRIL 14, 2021

If your customers are not searching for your product or service in Google, then obviously, AdWords search advertising is not going to work for you. I suggest using UberSuggest, which is my own free keyword research tool. The keyword tool acts much like a thesaurus. In other words, what is the intent of the keyword?

Landing Page 143

Landing Page Advertising Keywords Ads 143

Backlinko

NOVEMBER 4, 2024

How Connectively Compares to HARO Connectively tries to improve on HARO’s foundation: It’s a web app, not an email newsletter It has a paywall to reduce spam You can filter and bookmark media and link-building opportunities You can set keyword alerts Sounds great, right? You can also set keyword alerts on the free and paid plans.

Writer 108

Writer SEO Agency Keywords 108

Neil Patel

MARCH 10, 2021

Everyone always asks me the same thing whenever I recommend business owners invest in PPC advertising : How much do Google Ads Cost? Rather, it uses an auction model where companies bid on each keyword. The advertisement with the highest ad rank takes the first spot. Some keywords cost more if you target one device over another.

Ads 143

Ads Landing Page Advertising Keywords 143

Neil Patel

MAY 26, 2021

Create a Microsoft Advertising Account. To start, you need a Microsoft Advertising account since Bing Ads is now a part of Microsoft advertising. First, head over to Microsoft Advertising , and click “Sign Up Now” to register. On the next page, click “Create One” to set up a new Microsoft Advertising account.

Ads 145

Ads Landing Page Advertising Keywords 145

Neil Patel

MARCH 19, 2021

Investing in PPC can bring a great return for your business (it’s thought paid advertising returns $2 for every $1 invested ), but it’s also an easy way to lose money if you don’t approach it in the right way. Pay-per-click is a common advertising model in internet marketing. How Much is PPC Advertising? Pros of PPC Marketing.

Landing Page 138

Landing Page Marketing Advertising Digital Marketing 138

Neil Patel

DECEMBER 14, 2020

A solid advertising strategy can help you increase sales as competition on the platform heats up, even if you don’t have a massive budget. Use Long-Tail Advanced Amazon Keywords to Find Users With Strong Purchase Intent. Keyword research is the secret sauce of any advanced Amazon ad strategy. Amazon Ads. Sponsored Brands.

Ads 145

Ads Sales Brand Awareness Landing Page 145

Neil Patel

FEBRUARY 12, 2021

All of those answers are essential metrics for every marketing or advertising campaign, but they won’t help you pinpoint a single ad’s or campaign portfolio’s monetary success. ROAS is the metric marketers need to determine their marketing and advertising campaigns’ success. Refine Your Keywords. What i s ROAS?

Ads 139

Ads Portfolio Landing Page Advertising 139

BKA Content

JANUARY 13, 2025

Thats why we work with a lot of legal , healthcare, manufacturing, IT/cybersecurity, and financial powerhouses industries where the right keywords need to be paired with expert-level content. We can develop dynamic video scripts for your team, but we dont create video advertising or influencer marketing in-house. Avalaunch (4.9)

Digital Marketing 59

Digital Marketing Agency Marketing Manufacturing 59

Neil Patel

MARCH 23, 2021

Google Search Campaigns are one of the most popular forms of online advertising. Chances are, if you’ve used the internet, you’ve come across advertisers who are running Google Search Campaigns. Google Search Campaigns allow for you to display advertisements in the search listings of a Google Search. Let’s begin!

Landing Page 142

Landing Page Keywords Ads Ad Copy 142

Neil Patel

NOVEMBER 25, 2020

You also save on your advertising budget because you’re targeting a hyper-specific audience. How Does Hyperlocal Advertising Work? Create detailed keyword-focused business descriptions Choose the right category that describes your business Set your workdays and operating hours. Use the Right Keywords For Hyperlocal Campaigns.

Ads 145

Ads Brand Awareness Keywords Advertising 145

Neil Patel

NOVEMBER 19, 2020

If you’re a non-profit, Google Ad grants offer a set amount of funding towards Google advertising every month. But it’s not just the free advertising budget that nonprofits can benefit from. The Google Ads Grant gives nonprofits $10,000 worth of advertising every year. Or you can include the auto-suggested keywords.

Ads 144

Ads Digital Marketing Recruitment Keywords 144

Backlinko

AUGUST 21, 2024

Or Zoe Ashbridge’s discussion of keyword cannibalization. With over 100 episodes (and a new one dropping every week), the podcast covers diverse subjects from the ever-evolving world of SEO. You can tune into intriguing expert-led conversations, such as Kevin Indig’s discussion of Google’s crucial SERP features.

SEO 95

SEO Concept Agency Digital Marketing 95

Neil Patel

JUNE 23, 2021

If you’re using paid advertising as part of your marketing campaign, you need to be creative and strategic. Note: There’s a caveat to including the searched keyword in your copy that you’ll see in strategy 2. Spyfu is a great tool for discovering the most profitable keywords for the search engines and ads of your competitors.

Ad Copy 136

Ad Copy Copy Ads Persuasion 136

Kristi Hines

AUGUST 2, 2023

Utilize Bramework to boost your client’s SEO strategy, offering detailed analysis, including keyword insights on volume, ranking, and SERP. Implement Sembot for proficient management of your client’s search engine marketing, offering detailed reports on keywords, CPCs, domain visibility, and SEO results.

Utilities 246

Utilities Transportation Medical Content Creation 246

BKA Content

DECEMBER 24, 2024

One of the most popular is paid advertising , such as Google Ads or Facebook Ads. Why Organic SEO Is the Ultimate Traffic Stream SEO isnt just about stuffing your content with a keyword and hoping for the best. Our clients keyword profile saw massive growth: When we started, they ranked for just 136 keywords. Over 1,300.

Content 52

Content Keywords SEO Ads 52

Quick Sprout

AUGUST 7, 2022

If you want to improve your rank in search, find the best keywords for content, or receive detailed reports to measure up against competitors, an SEO tool can help you do these tasks easily. When investing in a decent SEO tool, you don’t have to face the tedious world of manual keyword search or data analysis. Visit CanIRank.

SEO 128

SEO Keywords Search Engine Optimization Advertising 128

ContentWriters

FEBRUARY 21, 2025

Responding to users’ long, specific queries instead of fragmented keywords, ensuring your content answers their questions directly and comprehensively. Keyword-focused : Targets the correct terms for better visibility. Keyword-targeted : Optimized for specific keywords that complement your pillar content.

IT 66

IT Content Architecture Content Creation 66

Express Writers

JANUARY 28, 2025

Paid Advertising : Facebook Ads, Google Ads, and sponsored posts. Paid advertisements, on the other hand, help you promote your blog posts through pay-per-click advertising, while sponsored posts enable you to collaborate with established brands to feature your blog post and further increase your visibility.

Promotion 52

Promotion Blog Post Post IT 52

Neil Patel

JULY 27, 2021

With technology advancing at the speed of light, many advertising platforms change their algorithms often to offer both users and advertisers a better experience. Tracking relevant campaign KPIs helps you understand: Keyword performance : Successful ad campaigns hinge on finding the right keywords. Consideration.

Ads 143

Ads Advertising Sales Management 143

Neil Patel

NOVEMBER 17, 2020

But today, we are announcing a new feature that will make finding lucrative keywords even easier. An easier way to find keywords. The more popular the competitor the more keywords it will show you. So, let’s dive into the keywords. Common keywords and keywords gap. So, what is it? Ideally, they need both.

Keywords 145

Keywords SEO Advertising Sales 145

Neil Patel

AUGUST 9, 2021

Besides performing research and finding the right keywords, you’ll need to ensure your campaign follows marketing laws. Copyright Laws and Rules in Marketing and Advertising. Resources on Copyright Laws in Marketing and Advertising. Terms of Use in Marketing and Advertising. Creating a marketing campaign?

Marketing 137

Marketing Advertising Social Media Medical 137

Neil Patel

JUNE 21, 2021

Word-of-mouth marketing is one of the most valuable forms of advertising. Word-of-mouth referrals are great advertising for your brand and an enormous confidence booster for would-be buyers. Of course, UGC advertising won’t always start organically, so give your customers a nudge by launching an official campaign.

Ads 136

Ads Promotion Social Media Advertising 136

Neil Patel

NOVEMBER 17, 2020

It’s no secret: the world of PPC advertising is not for the faint-hearted. These are tips that will help optimize your ad copy, whether you’re advertising on Google , Bing , Facebook , or any other of the myriad platforms available. AI Can Help You Discover Keyword Opportunities. Use AI for Audience Research. AI can help.

Ad Copy 145

Ad Copy Copy Ads Writing 145

Neil Patel

MAY 24, 2021

It sounds dramatic, but click fraud is something advertisers should be aware of (advertisers lose around $5.8 This is what’s known as click fraud, and it can be a problem for advertisers. You’ve got many options when it comes to advertising and you’ve chosen PPC because it offers you a certain ROI. What Is Click Fraud?

Ads 142

Ads Landing Page Advertising Social Media 142