Backlinko

MARCH 3, 2025

Unlike paid advertising or social media, organic traffic attracts visitors with clear intent. This is especially true when you compare it to paid advertising, which costs anywhere from $0.11 As you can see, organic traffic can deliver incredible ROI compared to the ongoing costs of paid advertising. ranking keywords 110.2K

IT 103

IT Keywords Brand Awareness SEO 103

Jane Friedman

MARCH 18, 2025

My websiteoriginally designed as a visual portfoliowasnt optimized for text, the main way search engines understand what a site is about. But when I really went deep into what Id been doing for over a decade as a screenwriter and advertising writer, I began to accept that I had been coaching my clients as much as executing the material.

Food 132

Food IT Storytelling Social Media 132

Backlinko

DECEMBER 29, 2024

They appear in Googles 3-Pack when prospective customers in their area search for “plumbing company and other related keywords. Their site also ranks for 3K keywords. This includes attracting more qualified leads, building authority, and increasing revenueall without spending a dime on advertising. per month in Google Ads.

SEO 99

SEO Keywords Contractor Insurance 99

Content Marketing Institute

FEBRUARY 4, 2019

2019 will be a rough ride for keyword rankings and SEO professionals will feel the squeeze each time Google downplays traditional search engine results. With each of your “keyword” hands, Google snickers at what you’re holding or rewards you with the top positions among the search engine results pages (SERPs). ? ? Strap in tight.

Keywords 111

Keywords SEO Advertising Consulting 111

The Hoth

DECEMBER 17, 2024

Like virtually every other industry, the real estate business has largely gone digital, especially in terms of advertising. In other words, you need your content to rank on page one for your most important local keywords. That means members of your target audience are going to search for keywords like homes for sale in (your city).

SEO 97

SEO Engineering Keywords Website 97

Kristi Hines

JUNE 1, 2023

AI2sql – A tool that translates natural language text into SQL queries. Appy Pie App Builder – An AI-enabled Text-to-App Generator that transforms your app concepts into functional Android and iOS apps via text input. Algorithma – Embark on your virtual journey with this immersive life simulation game.

Transportation 264

Transportation Utilities Finance Portfolio 264

Content Marketing Institute

NOVEMBER 8, 2018

If you want to leverage search intent with SEO keywords on Google and other search engines, it’s best to balance the methods with the false hopes. Mostly, I want to share a perspective to help you suppress your excitement about choosing the perfect keyword scenarios for SEO. Informational keywords. Navigational keywords.

Keywords 107

Keywords SEO Landing Page Architecture 107

Backlinko

JANUARY 6, 2025

Broad keywords. Your keyword matches the intent, your ad matches the keyword, and your landing page matches the ad. Aggressive negative keyword expansion. Then, analyzing your competitors and keyword research follows. It’ll help you understand the demand and cost for profitable keywords. Generic ads.

Storytelling 109

Storytelling Keywords Landing Page Sales 109

Content Hacker

APRIL 9, 2024

The secret often lies in how they’re advertised. Learning how to advertise your blog is crucial, not just for attracting eyes but also for keeping them glued. Let me share with you eight actionable steps on how to advertise your blog effectively. Table Of Contents: How to Advertise Your Blog in 8 Easy Steps 1.

Advertising 71

Advertising Blog Blogging Social Media 71

Smart Blogger

JUNE 11, 2024

Perhaps you’re considering paid advertising… The problem? You see, paid advertising can be one of the most effective ways to drive traffic (and sales), but only if you understand how it works. Here’s what you need to know before creating your first paid ad… What is Paid Advertising?

Advertising 78

Advertising IT Social Media Ads 78

Neil Patel

FEBRUARY 10, 2021

The benefits of PPC advertising include: buyer conversion increased audience reach higher profits stronger brand recognition increased access to marketing data. Avoiding Negative Keywords. Although the term “negative keywords” sounds, well, negative, not using these terms is a mistake. How to Edit Google PPC Ad Text.

Ads 136

Ads Search Engine Optimization Keywords Text 136

Kristi Hines

AUGUST 2, 2023

Utilize Bramework to boost your client’s SEO strategy, offering detailed analysis, including keyword insights on volume, ranking, and SERP. Implement Sembot for proficient management of your client’s search engine marketing, offering detailed reports on keywords, CPCs, domain visibility, and SEO results.

Utilities 246

Utilities Transportation Medical Content Creation 246

Neil Patel

JANUARY 30, 2022

We analyzed more than 7,000 company websites across 22 industries to answer one question: what was their approach to SEO and paid advertising to help them do so well? Public & Local Services face the highest average keyword difficulty for target terms. Beauty & Well-Being faced the lowest average difficulty for target keywords.

Advertising 101

Advertising Website SEO Insurance 101

Neil Patel

APRIL 14, 2021

If your customers are not searching for your product or service in Google, then obviously, AdWords search advertising is not going to work for you. I suggest using UberSuggest, which is my own free keyword research tool. The keyword tool acts much like a thesaurus. In other words, what is the intent of the keyword?

Landing Page 143

Landing Page Advertising Keywords Ads 143

Neil Patel

DECEMBER 14, 2020

A solid advertising strategy can help you increase sales as competition on the platform heats up, even if you don’t have a massive budget. Use Long-Tail Advanced Amazon Keywords to Find Users With Strong Purchase Intent. Keyword research is the secret sauce of any advanced Amazon ad strategy. Amazon Ads. Sponsored Brands.

Ads 145

Ads Sales Brand Awareness Landing Page 145

Neil Patel

JUNE 14, 2021

Google discovery ads are changing the game by implementing a more powerful AI to take a lot of the guesswork out of paid advertising on Google. You can even break it down to exact keywords that you want to see less of. Let’s shift gears now to an advertiser standpoint. That’s what we’re going to cover in this article.

Ads 134

Ads Advertising Text Utilities 134

Neil Patel

MARCH 6, 2023

The good thing is that most people want to see a video rather than read long-winded text posts. We saw a paid advertisement, a PAA box, five more organic listings, then the videos. Perhaps because readers find it easier to extract this particular type of info from text compared to video.

Keywords 83

Keywords Landing Page Medical Brand Awareness 83

Neil Patel

MARCH 8, 2021

Plus, open rates for texts vastly surpass email — 98 percent versus just 20 percent for email. Mobile advertising works, but only if your message makes it to the consumer’s inbox, and only if your ad is mobile-optimized. Wait until you see what text messages get. The Many Advantages of SMS Marketing.

IT 145

IT Marketing Text Keywords 145

Neil Patel

MARCH 8, 2021

Microsoft Advertising provides pay-per-click (PPC) ads for Bing–but how much do Bing ads cost? Advertisers only pay when a potential lead clicks on their ad. If you want to change your budget, make the necessary adjustments on the Microsoft Advertising platform. Expanded Text Ads. Well, it depends. Product Ads.

Ads 116

Ads Advertising Keywords Text 116

Neil Patel

MAY 26, 2020

Keyword overview. You’ll see the monthly search volume and the cost per click for that keyword. When you click the “view all” link, you’ll see a detailed overview for that keyword. Even more keyword data. In the sidebar, you’ll also find even more keyword data. But here’s what’s included…. URL metrics.

Keywords 145

Keywords SEO Advertising Text 145

Neil Patel

JUNE 23, 2021

If you’re using paid advertising as part of your marketing campaign, you need to be creative and strategic. Note: There’s a caveat to including the searched keyword in your copy that you’ll see in strategy 2. Spyfu is a great tool for discovering the most profitable keywords for the search engines and ads of your competitors.

Ad Copy 136

Ad Copy Copy Ads Persuasion 136

Neil Patel

SEPTEMBER 1, 2021

It’s all about using the right short and longtail keywords. Through microtargeting, you use analytics data to reveal key information such as buyer behavior, preferences, and popular search terms or keywords. Check out Ubersuggest for your keyword research. Too much text is pretty daunting, though. The answer?

Content 144

Content Brand Awareness Collaboration Keywords 144

Neil Patel

NOVEMBER 25, 2020

You also save on your advertising budget because you’re targeting a hyper-specific audience. How Does Hyperlocal Advertising Work? Depending on your campaign, your hyperlocal ads could be in the form of text messages, app notifications, email alerts, ads on search engine results pages (SERPs), and more. Easy to Set Up and Run.

Ads 145

Ads Brand Awareness Keywords Advertising 145

Express Writers

JANUARY 28, 2025

Paid Advertising : Facebook Ads, Google Ads, and sponsored posts. Paid advertisements, on the other hand, help you promote your blog posts through pay-per-click advertising, while sponsored posts enable you to collaborate with established brands to feature your blog post and further increase your visibility.

Promotion 52

Promotion Blog Post Post IT 52

Neil Patel

SEPTEMBER 20, 2021

If you’ve been creating paid ad campaigns for a while, you’ve likely noticed how competitive online advertising has become. It’s time to stop wasting money advertising to users who will never convert. Look at the advertising rates on Instagram, Facebook, Google, or whatever other channel you want to use.

Ads 126

Ads Ad Copy Advertising Social Media 126

Neil Patel

MARCH 23, 2021

Google Search Campaigns are one of the most popular forms of online advertising. Chances are, if you’ve used the internet, you’ve come across advertisers who are running Google Search Campaigns. Google Search Campaigns allow for you to display advertisements in the search listings of a Google Search. Let’s begin!

Landing Page 142

Landing Page Keywords Ads Ad Copy 142

Neil Patel

NOVEMBER 19, 2020

If you’re a non-profit, Google Ad grants offer a set amount of funding towards Google advertising every month. For instance, Google Ad Grant adverts are text only. But it’s not just the free advertising budget that nonprofits can benefit from. The Google Ads Grant gives nonprofits $10,000 worth of advertising every year.

Ads 144

Ads Digital Marketing Recruitment Keywords 144

Neil Patel

DECEMBER 4, 2020

With pay per click (PPC) advertising, you can bring people directly to your real estate website, where you own the medium and are in control of how you present yourself. Through a successful PPC campaign , your website could feature at the top of the page for your chosen keywords, potentially bringing in a large volume of traffic.

Marketing 127

Marketing Advertising Landing Page Keywords 127

Grammarly

SEPTEMBER 18, 2023

Marketers and advertisers can use AI copywriting to save time and money. Any form of writing used in marketing is considered copy , from the text on a website page to a TikTok video script. Most copywriting relies on persuasive writing and using the right keywords in the right places.

Copywriting 122

Copywriting Copywriter Script Marketing Copy 122

Moz

NOVEMBER 16, 2020

Posted by MeganRoseM Digital advertising is different nowadays. And for native advertising in particular, ad performance has always relied on the nature of consumer behavior on the sites where they appear. What KPIs are other advertisers in your vertical targeting? How coronavirus influenced native advertising KPIs.

Editorial 66

Editorial Advertising Brand Awareness Healthcare 66

Neil Patel

SEPTEMBER 15, 2020

Topic relevance refers to keywords. Similar to the way Google functions, keywords affect what appears in Pinterest search. Pinterest’s engineering team shared an overview of how they extract and assign keywords to pin images. Pinterest assigns pins keywords called annotations that are between one and six words long.

SEO 145

SEO Keywords Brand Awareness Content Creator 145

Neil Patel

JANUARY 29, 2021

You can advertise on the platform, but for our purposes, we’re going to focus on how to drive organic traffic to your business using SEO. Use Strong Keywords in Bonanza Listings. As with all types of SEO, effective keyword usage is paramount when optimizing for Bonanza. Images also have alt text (or alt tag).

SEO 132

SEO Engineering Keywords Text 132

Neil Patel

SEPTEMBER 26, 2020

A technical SEO consultant will optimize both your website and content so that you are providing the best experience for users, communicating effectively with search algorithms, and ultimately ranking better for your target keywords. Imagine coming to a website that’s just a wall of text – you will probably click off.

Consulting 145

Consulting SEO Keywords Engineering 145

Neil Patel

MARCH 25, 2021

Paid ads on search and social let you bid on relevant keywords to hyper-target an audience that perfectly fits your brand. After one year, Downtown Pet Supply’s revenue increased by 40 percent, and its advertising cost of sale (ACoS) decreased by 18 percent. They also create starting points for keyword research.

Ads 129

Ads Food Brand Awareness Marketing 129

Neil Patel

MAY 12, 2021

Then there’s the overall effectiveness of your advertising. In contrast, paid ads are advertising services you pay for on a specific platform. You can also add different keywords. Use a free keyword tool like Ubersuggest to find suggestions, or try out the paid version to get extra features. Writing an About Page.

Social Media 145

Social Media Advertising Promotion Creativity 145

Neil Patel

JANUARY 15, 2021

from channels like print or direct mail advertising. Check #2: Is each page on your website optimized for SEO keywords? Remember, optimize appropriately without keyword stuffing ! A search engine would have a tough time determining the topic of that post since the keywords are broken up by folders and dates.

SEO 145

SEO Landing Page Keywords Social Media 145

BKA Content

NOVEMBER 3, 2023

An SEO landing page provides keyword-optimized information about what you offer your readers. An SEO landing page uses the most relevant (and often most competitive) keywords to bring organic search traffic to a company’s website. Internet users find these pages by searching for related keywords on Google.

Landing Page 105

Landing Page SEO Keywords Advertising 105