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10 Successful Google Advertising Ideas

Neil Patel

Coming up with Google advertising ideas is challenging. Google Ads (previously known as Google AdWords) is an advertising platform for PPC ads. Sometimes in marketing, keeping a close eye on the budget can be a challenge. Tips for Generating Google Advertising Ideas. Predictions are an essential part of marketing.

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How To Create an SEO Landing Page

BKA Content

How To Create an SEO Landing Page Is your SEO plan doing all it can for you? If you don’t have strong landing pages for your products and services, your website may be falling short. An SEO landing page provides keyword-optimized information about what you offer your readers.

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5 Steps for Using Paid Internet Advertising to Drive Conversions

Neil Patel

Paid advertising is a great way to guide more traffic to your site and increase business, but it can become expensive quickly — especially if you aren’t careful. In the example above, the term “social media marketing” is considered a “head” keyword, which means it is searched for very frequently.

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7 Great Popup Ad Scripts and Plugins – A Powerful Advertising and Marketing Tool

Neil Patel

Back in the early days of the web, businesses were scrambling to make their advertising and marketing stand out. In one freak accident, a car company advertising with Tripod purchased a banner ad on a page that was… decidedly not about cars. Now let’s fast-forward to today, and the internet we know.

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How to Advertise Your Products on Target.com

Neil Patel

That’s why we’re going to unpack Target Roundel, a powerful, complex retail media network with quite a few tricks up its Target advertising sleeve. Retail media refers to a specific kind of advertising where ads are presented within a particular retail site or app. Why You Should Use Target Advertising/Roundel.

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An Introduction to Pay-Per-Click (PPC) Paid Marketing

Neil Patel

The power of pay-per-click (PPC) marketing is incredible, with a huge reach and the ability to target specific audiences. Investing in PPC can bring a great return for your business (it’s thought paid advertising returns $2 for every $1 invested ), but it’s also an easy way to lose money if you don’t approach it in the right way.

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Personalized Advertising and How to Use it in Paid Search

Neil Patel

Personalized advertising is not a new concept. What used to be considered as spammy or intrusive marketing techniques are now commonplace with personalized advertising. If used well, personalized advertising can also help you improve your organic search results. How to Leverage Personalization in Paid Search.