Backlinko

DECEMBER 27, 2024

Advertising You can take advantage of AI advertising tools to generate both copy and creatives for your paid promotions. Open the app from the Semrush App Center and select All Tools > Social Media & Ads. Enter your domain or landing page and click Import Brand to add brand elements.

IT 111

IT Medical Architecture Manufacturing 111

Grammarly

DECEMBER 6, 2024

In the age of social media, brands are becoming even more personal and personality driven in an effort to foster loyal relationships with customers. Using media-rich storytelling in marketing can help humanize your brand, engage your audience, and build a loyal customer base.

Communication 105

Communication Marketing Storytelling Social Media 105

Neil Patel

FEBRUARY 19, 2021

This shift has made retail brands rethink their marketing and advertising strategies, allocating more of their budgets toward SEO and paid search campaigns. In 2020, advertisers spent almost $200 billion in paid search ads , with retail spending over $15 billion , and this number is expected to increase moving forward.

Social Media 145

Social Media Sales Media Retail 145

Neil Patel

SEPTEMBER 13, 2021

Back in the early days of the web, businesses were scrambling to make their advertising and marketing stand out. In one freak accident, a car company advertising with Tripod purchased a banner ad on a page that was… decidedly not about cars. Ad blockers and popup-stoppers are virtually ingrained in our browsers’ DNA.

Script 122

Script Advertising Ads Marketing 122

Neil Patel

FEBRUARY 19, 2021

The complex digital media landscape changes every day, and this year is no exception. Having advanced social media tips at your disposal certainly has its perks, but finding a no-nonsense list can be pretty challenging. One of the most popular digital media marketing tools, Facebook Ads is a cost-effective way to market your business.

Social Media 135

Social Media Media Content Creator Digital Marketing 135

Backlinko

JULY 22, 2024

Make a list of questions your customers ask in person, over the phone, or through marketing channels like email and social media. Additional ways to do audience research include: Forums and social media groups: Explore relevant Facebook groups, Reddit, Quora, and industry-specific forums. For example, “The New York Times website.”

Website 115

Website SEO Search Engine Optimization Architecture 115

Backlinko

DECEMBER 5, 2024

It uses paid and unpaid tactics, like search advertising and local SEO, to help the business appear more prominently in local searches. per month, according to Advertising Research. Examples include Google Business Profile, Apple Maps, Bing, Yellow Pages, and Yelp. What Is Local Search Marketing?

IT 95

IT Marketing Keywords Search Engine Optimization 95

Neil Patel

JULY 22, 2021

Reddit is a social media and news aggregation website that ranks content based on a voting system. Since its launch in 2005 , the site has become one of the most popular social media sites with millions of monthly active users. Reddit Advertising Policies. Video Advertising. Video advertisements must be high quality.

Landing Page 145

Landing Page Banking Advertising Promotion 145

Neil Patel

AUGUST 18, 2020

Paid advertising offers a 200% ROI. But whether you’re an excellent PPC manager looking to outsource or have no experience running pay per click advertising campaigns , choosing the right PPC agency isn’t always straightforward. Ads in search engine results aren’t the only type of PPC advertising. Let’s dive in!

Agency 144

Agency Landing Page Consulting Portfolio 144

Neil Patel

MARCH 19, 2021

Investing in PPC can bring a great return for your business (it’s thought paid advertising returns $2 for every $1 invested ), but it’s also an easy way to lose money if you don’t approach it in the right way. Pay-per-click is a common advertising model in internet marketing. How Much is PPC Advertising? Pros of PPC Marketing.

Landing Page 138

Landing Page Marketing Advertising Digital Marketing 138

Backlinko

JANUARY 6, 2025

Your content becomes fuel for: Paid media on Meta, Google, and TikTok Email nurture sequences Product pages that tell a deeper story Blog content “Most brands create different content for each marketing channel. Your keyword matches the intent, your ad matches the keyword, and your landing page matches the ad.

Storytelling 108

Storytelling Keywords Landing Page Sales 108

Neil Patel

DECEMBER 14, 2020

A solid advertising strategy can help you increase sales as competition on the platform heats up, even if you don’t have a massive budget. In a study by Search Engine Land , ad spend allocated for building brand awareness jumped from 26% to 60% in less than 12 months. Don’t put all your advertising eggs in one basket.

Ads 145

Ads Sales Brand Awareness Landing Page 145

Neil Patel

MARCH 28, 2023

Driving customers—not just visitors—to your landing page is the best way to make sales. With Facebook’s advertising platform, you’ve got access to an audience that shows actual interest in your offer. My video landing page converts 56% of the people who visit. What if your budget is small or just getting started?

Ads 145

Ads Landing Page Ad Copy Advertising 145

Neil Patel

JUNE 15, 2021

Direct Leads to a Landing Page. Historically, paid ads drive to landing pages , and this isn’t a bad thing. The trouble with landing pages occurs when they’re not optimized properly. Provide value: Without fail, your landing page should offer some carrot to your audience.

Ads 142

Ads Landing Page Social Media Copy 142

Neil Patel

SEPTEMBER 3, 2020

You’d think with 600 million devices running ad blockers —advertising would be less effective. percent of search advertising, roughly $40.3 Advertisers couldn’t afford to continue spending that much money on ads if they didn’t work. That’s a bit surprising. Google Ads commands 73.1 This approach can work.

Agency 131

Agency Landing Page Advertising Ads 131

Smart Blogger

MAY 24, 2023

When choosing between the top landing page builders, how do you know what’s hot and what’s not? Well… We’ve gathered 9+ top landing page builders, studied each, and found what makes them tick. You can even add photos from Unsplash directly to your landing pages. You can cancel at any time.

Landing Page 57

Landing Page Agency Social Media Script 57

Neil Patel

JUNE 23, 2021

If you’re using paid advertising as part of your marketing campaign, you need to be creative and strategic. It’s more important, though, to make your advertising strategy and your copy unique and compelling. Next, try to use the words ‘you’ and ‘your’ in your advertising strategy. Most ads are a waste of money. billion users.

Ad Copy 136

Ad Copy Copy Ads Persuasion 136

Elna Cain

JANUARY 12, 2023

An understanding of SEO and social media if you write online business content. Next, focus on your social media presence using Twitter and Linkedin. Brochures, landing pages, and newsletters are examples of copywriting projects you might do. How this Creator Created One Landing Page and Made $1 Million.

Content Writer 162

Content Writer Writer Medical Copywriter 162

Neil Patel

AUGUST 25, 2020

In 2017, PPC advertisers invested over $10 billion dollars. . From social media to paid search, PPC is a smart way to see quick results. Understanding your expectations makes it easier to communicate what you’re after and ensures everyone’s on the same page. So, that’s a TON of money. Source: Statistica.

Agency 133

Agency Landing Page Digital Marketing Ads 133

Credible Content

JUNE 23, 2023

Here are a few media and marketing examples where direct response copywriting is used: Email marketing Such email marketing campaigns encourage your recipients to take a specific action such as clicking a link, making a purchase or subscribing to regular updates. ” and includes a testimonial and a link to the product page. .

Copywriter 130

Copywriter Copywriting Promotion Persuasion 130

Neil Patel

AUGUST 6, 2021

Social media platforms and tools like Facebook’s Audience Insights tools to better understand your audience demographics. Choose and understand the platform you’re advertising on and follow best practices. Optimize your landing pages for better conversions. You must adopt an omnichannel approach to advertising.

Landing Page 142

Landing Page Social Media Sales SEO 142

Neil Patel

MAY 24, 2021

You’ve worked hard to perfect your ad campaign, create action-inducing landing pages, and win sales. It sounds dramatic, but click fraud is something advertisers should be aware of (advertisers lose around $5.8 This is what’s known as click fraud, and it can be a problem for advertisers. Focus on Social Media Ads.

Ads 142

Ads Landing Page Advertising Social Media 142

Neil Patel

FEBRUARY 10, 2021

Step 1: Create Lead-Capturing Landing Pages for Increased Funnel Conversions. You can create landing pages for visitors at any stage of the funnel. Ideally, your landing page should be higher converting than a purely informational page. Optimize Landing Pages for Top of the Funnel.

Landing Page 133

Landing Page Lead Generation Social Media Sales 133

Susan Greene

JUNE 2, 2015

Create targeted landing pages? Work on your social media presence? The Disruptive Advertising agency says, “Don’t overlook the importance of a visual element , even in white paper, eBook, case study or other text-heavy projects. It’s easy to be overwhelmed by the numerous choices open to today’s internet marketers.

Marketing 130

Marketing Landing Page Copywriting Copywriter 130

Neil Patel

DECEMBER 8, 2020

Let’s start by analyzing the pros and cons of advertising to a mobile audience. But why is this type of ad a pitfall for mobile advertisers specifically? Finally, when users see your mobile ads on social media, they are often hearing about your business for the first time. Another type is social media engagement.

Engagement 145

Engagement Ads Advertising Social Media 145

Neil Patel

AUGUST 16, 2021

Marketers, particularly B2C marketers , rely on several channels to drive leads to their businesses and boost their conversion rate: SEO paid ads social media email landing pages. Once you’re able to answer that question and tie it to a high-converting landing page, you’ll consistently generate leads.

Lead Generation 145

Lead Generation IT Landing Page Social Media 145

Neil Patel

MARCH 25, 2021

By now, you’ve probably heard a lot of buzz about Gen Z’s favorite social media app, TikTok. Once you establish your challenge, you can create a paid-for hashtag with a specific landing page to direct your users towards a sale. The challenge will show up on the Discovery page, which drives more views.

Landing Page 141

Landing Page Social Media Advertising Sales 141

Neil Patel

JUNE 22, 2021

Build More Targeted Landing Pages. Each of those advanced guides has a separate landing page, optimized for the applicable keywords. This allowed them to create targeted landing pages and offer user-specific content that matched their place in the customer journey. Or, take a look at Copyblogger Media.

Content Marketing 145

Content Marketing Marketing Content Landing Page 145

Neil Patel

JULY 27, 2021

With technology advancing at the speed of light, many advertising platforms change their algorithms often to offer both users and advertisers a better experience. It’s called Advertising Sales Management. Let’s quickly dive into the hacks you can use to optimize your ad campaigns. 5 Ad Campaign Optimization Hacks. Consideration.

Ads 143

Ads Advertising Sales Landing Page 143

Neil Patel

DECEMBER 11, 2020

You can then direct users to landing pages with content that uses less flashy language. Look into online forums and social media chats for new buzzword ideas. Make sure your landing page content matches your customers’ search queries. Create multiple ads with buzzwords that all point to one relevant landing page.

Ad Copy 137

Ad Copy Landing Page Search Engine Optimization Ads 137

Neil Patel

DECEMBER 4, 2020

With pay per click (PPC) advertising, you can bring people directly to your real estate website, where you own the medium and are in control of how you present yourself. For PPC to work for you , you also need to ensure your landing pages reflect the keywords you’re advertising for. Lauderdale.

Marketing 127

Marketing Advertising Landing Page Keywords 127

Neil Patel

NOVEMBER 12, 2020

Too often, when brands try to optimize their PPC advertising, they look at their campaigns in isolation. They only analyze their own keywords, bids, and landing pages. You could be launching a new advertising campaign, for instance, that would increase the demand for your product. The first is by White Shark Media.

Landing Page 138

Landing Page Ad Copy Ads Keywords 138

BKA Content

MARCH 22, 2024

Market Digital Products Using a Virtual Storefront and Landing Page Just like physical products, you need a storefront for your digital products. Marketers tend to have a few goals for their landing pages — gaining high-quality leads (43.6%) or increasing sales (33.7%). Check out these strategies for 2024.

Landing Page 98

Landing Page Marketing Search Engine Optimization Social Media 98

Susan Greene

SEPTEMBER 16, 2016

Use your About Us page to forge a connection. Add landing pages to target specific niches. You can get on that first or second page with the right content. Product reviews and discussions on your website or social media postings can also help to improve your credibility in the eyes of Google.

Healthcare 130

Healthcare Medical Copywriter Copywriting 130

Content Hacker

APRIL 9, 2024

The secret often lies in how they’re advertised. Learning how to advertise your blog is crucial, not just for attracting eyes but also for keeping them glued. Let me share with you eight actionable steps on how to advertise your blog effectively. Table Of Contents: How to Advertise Your Blog in 8 Easy Steps 1.

Advertising 71

Advertising Blogging Blog Social Media 71

Neil Patel

MARCH 16, 2021

The tourism industry we know today was largely created by advertisers. Advertisers were quick to jump on this trend, and Americans began seeing tourist ads show up in their favorite print magazines and newspapers, making travel one of the most sought-after experiences of modern life. Direct Traffic to Landing Pages.

Ads 116

Ads Landing Page Advertising Sales 116

Neil Patel

FEBRUARY 12, 2021

All of those answers are essential metrics for every marketing or advertising campaign, but they won’t help you pinpoint a single ad’s or campaign portfolio’s monetary success. ROAS is the metric marketers need to determine their marketing and advertising campaigns’ success. That’s where ROAS comes in. What i s ROAS?

Ads 139

Ads Portfolio Landing Page Advertising 139