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How to Create The Perfect Call-to-Action

Neil Patel

One of the main reasons why most landing pages and sales pages are not converting leads into customers is a weak call to action with no sense of urgency. In the same vein, when people are delighted with the copy on your landing page or PPC ads , they’ll click, because they perceive a benefit.

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15 Content Marketing Trends That Need Your Close Attention

Copywriter Collective

It is reported by AdAge that 30% of Forbes advertising revenue now comes from native advertising. One of itslatest iterations is Special Features that gives advertisers access to the same content creation tools as the Forbes editorial staff. One of the challenges with native advertising is scaling it.