Content Marketing Institute

JUNE 21, 2024

Several award-winning campaigns focused on emotional storytelling rather than traditional advertising. Content stole the spotlight at the Cannes Lions this week. Is this shakeup a genuine shift of content’s role?

Advertising 133

Advertising Storytelling Content 133

Contently

SEPTEMBER 30, 2024

From disinformation to privacy violations and incitements to violence, social media’s vast influence has prompted significant legal scrutiny and regulatory responses — which is why it’s important to stay informed on social media laws and how they impact your marketing.

Social Media 105

Social Media Media Brand Telecommunication 105

Content Marketing Institute

APRIL 26, 2024

Tesla dismissed its marketing team this month. The layoffs come only a year after a mandate to “try advertising” that Elon Musk later said was “too generic.” But is marketing really to blame? Is there a takeaway for other companies?

Marketing 137

Marketing Advertising IT 137

BKA Content

JANUARY 13, 2025

The 10 Best Digital Marketing Agencies In Utah: 2025 List With Utahs growing reputation as a Silicon Slopes tech hub alternative to California, the number of technology companies in the state has skyrocketed. This vast e-commerce ecosystem means countless regional businesses need to find a high-quality digital marketing agency in Utah.

Digital Marketing 59

Digital Marketing Agency Marketing Manufacturing 59

Jane Friedman

MARCH 27, 2025

The second two both fall into the marketing category, but Ive separated them into platform building and promotion because these tend to be a little different from each other. For example, you might have solid networking and social media skills which you can apply towards marketing, but have no experience with graphic design.

Promotion 131

Promotion Social Media Publisher Publishing 131

Freelance Magic

NOVEMBER 15, 2024

Copywriters are responsible for crafting engaging, persuasive copy for things like websites, email marketing campaigns, sales pages, advertisements, and more. Content marketing Another lucrative freelance writing niche is content marketing. Copywriting One of the most lucrative forms of freelance writing is copywriting.

Freelance 130

Freelance Portfolio Writing Persuasion 130

Quick Sprout

JULY 26, 2022

The best digital marketing service for most people is Ignite Visibility or Web.com. Digital marketing services can increase the demand for your business overnight. The 14 Best Digital Marketing Services of 2021. Here are the best digital marketing services available today. Best Digital Marketing Services Reviews.

Digital Marketing 144

Digital Marketing Marketing Agency Search Engine Optimization 144

Shorthand Content Marketing

NOVEMBER 29, 2024

What if you didn’t need an HVAC marketing agency to run everything? These are some of the proven advantages of HVAC content marketing. And although it sounds confusing or like just another marketing jargon term, HVAC content marketing is more simple than you think. What if you could save $5000 a month on Google ads?

Content Marketing 52

Content Marketing Marketing Agency Content 52

Backlinko

DECEMBER 27, 2024

Marketing Generative AI tools let you quickly brainstorm marketing campaign ideas as well as draft blog posts and articles. AI marketing software also helps with rewriting content and applying a consistent tone of voice. Choose the creative format that best fits the advertising platform and hit Next Step.

IT 113

IT Medical Architecture Manufacturing 113

Jane Friedman

APRIL 5, 2023

Photo by Ian Hutchinson on Unsplash Today’s post is by book advertising consultant Matt Holmes ( @MatthewJHolmes1 ). Royalties for my wife’s books from November 2022 In this article, I’d like to share with you how I spend 30–60 minutes each day marketing my wife’s books, and how you can do the same.

Marketing 145

Marketing Advertising Promotion Sales 145

Melanie Saxton

DECEMBER 27, 2024

Marketing copy includes prompts (calls to action) that inspire audiences to click a link, make a purchase, donate to a cause, schedule a consultation, or receive a quote. Your marketing goals will benefit from the critical skills and strategies that I, as a copywriter, bring to the table. Emphasis on persuasion.

Copywriter 130

Copywriter Copywriting Persuasion Script 130

BKA Content

MARCH 25, 2024

Defining Content Marketing vs. Digital Marketing Although content marketing and digital marketing are similar and often used as interchangeable terms, they are two distinct advertising strategies that focus on different tactics to grow an audience and boost sales. What Is Content Marketing?

Digital Marketing 98

Digital Marketing Content Marketing Marketing Content 98

Neil Patel

DECEMBER 13, 2022

With the economy up in the air due to inflation kicking into high gear, war, interest rates rising, and other factors that we can’t control we decided it would be great to see how other marketers are reacting. And we didn’t want to know how marketers were reacting just in the U.S., Email Marketing. Here’s what we found out.

Marketing 144

Marketing Social Media Content Creation Ads 144

Ahrefs

AUGUST 29, 2023

I could give you some generic advice like “make a website” and “post on social media.” But you probably already thought of that—and likely haven’t had any luck with it yet. Instead, let me share some of the proven, … Read more ›

Advertising 126

Advertising Social Media Website Media 126

Neil Patel

NOVEMBER 15, 2021

As marketers, our job is to capitalize on what’s popular in the “here and now.” This tool identifies current and existing trends in search marketing. You can then take what you’ve learned and apply it to any (and all) of your marketing strategies. Both the journalist and the marketer are vying for attention.

Marketing 145

Marketing Social Media Keywords Content Creation 145

Freelance Union

JANUARY 16, 2025

Or, if you’re a photographer, you might partner with freelancers offering social media or marketing services. Consider using a strategy canvas to map out your skill offerings compared to others in the market. In that case, it may make sense to partner with a marketing specialist.

Freelance 105

Freelance Collaboration Social Media Content Creation 105

Freelance Magic

NOVEMBER 6, 2024

HR There are many professional employer organizations (PEOs) that need writers to market their services like hiring, payroll management, and international recruitment. Digital Marketing Since 2018 , digital marketing has taken over traditional advertising. New finance writers make up to $44,000 per year. Source Source 14.

Freelance 130

Freelance Finance Writing Medical 130

Backlinko

MARCH 3, 2025

Unlike paid advertising or social media, organic traffic attracts visitors with clear intent. At Backlinko, organic traffic brings us over 571K monthly visitorseach one specifically interested in SEO and digital marketing. This is especially true when you compare it to paid advertising, which costs anywhere from $0.11

IT 104

IT Keywords Brand Awareness SEO 104

Contently

OCTOBER 29, 2024

It features a “Join the Discussion” section highlighting trending topics that are relevant for data scientists, from embeddable AI to decision optimization (topics I, as a content marketer, totally understand inside and out). It reads more like a subreddit than a content marketing hub — and that’s why it works. The result?

Brand 96

Brand Content Retail Utilities 96

Contently

JANUARY 24, 2023

Mounting economic pressures from inflation further challenge marketers to demonstrate value to keep customers loyal. As consumers leverage social and chat platforms to find and research products, marketers will need to rethink how much effort to put into catering to Google’s mighty algorithms. Then encourage more of it.

Marketing 123

Marketing Search Engine Optimization Social Media Food 123

Contently

MAY 13, 2024

According to Forrester, in 2023, more than half of global marketers thought the whole thing was a bluff. For marketers, this means a few things are about to change. Here’s everything you need to know about third-party cookies and what their phase-out means for content marketers in 2024.

Content Marketing 106

Content Marketing Marketing Content Storytelling 106

Backlinko

MARCH 25, 2025

The higher the CPC, the more advertisers are willing to pay for clicks, signaling stronger monetization opportunities.) “Garden design” has a CPC of $1.78, which shows monetization potential. They use display advertising and sell multiple machine learning ebooks and tutorials. Next, look at the CPC report.

Blog 103

Blog Blogging Medical Finance 103

Content Marketing Institute

DECEMBER 8, 2023

To some surprise, digital advertising spending will jump in 2024. Learn why B2C – and B2B – marketers should pay attention to them. But the unexpected news for most is the rise in spending on retail media networks.

Retail 120

Retail Media Marketing Advertising 120

Blogtrepreneur

JANUARY 7, 2024

As technology has grown over the years, so has the importance of digital marketing. While traditional marketing has its place, it’s important that you consider the potential of digital media. Below we are going to discuss exactly why your business should invest in digital marketing. – Social media marketing.

Digital Marketing 115

Digital Marketing Search Engine Optimization Marketing Social Media 115

Ahrefs

MAY 8, 2023

The concept of affiliate marketing involves advertising and promoting other people’s products or services and receiving a commission for each sale. The key is to build a website that can be an authoritative, trusted source and provide helpful content … Read more ›

Website 113

Website Marketing Concept Advertising 113

BKA Content

APRIL 25, 2024

Content Marketing for Law Firms: The Complete Guide Even though 60% of law firms have a blog, and over 80% use social media , only about 10% manage to create content regularly. If your practice is struggling to get results from advertising efforts, our guide to content marketing for law firms can help.

Content Marketing 98

Content Marketing Search Engine Optimization Marketing Content 98

Jane Friedman

MARCH 18, 2025

But when I really went deep into what Id been doing for over a decade as a screenwriter and advertising writer, I began to accept that I had been coaching my clients as much as executing the material. My bosss Greek family were the original owners of Bergers Bakery, and he was charged with opening a stall at a new food market.

Food 132

Food IT Storytelling Social Media 132

Contently

DECEMBER 2, 2022

The Chief Marketing Officer (CMO) position as we know it is in trouble. These trends reflect a transformation that has marketers losing their seats at the table, which is strange because marketing budgets are higher than ever. Overall budgets have risen to 11.8% in 2022, resetting to pre-pandemic levels.

Marketing 125

Marketing Management Digital Marketing Advertising 125

Contently

FEBRUARY 22, 2023

In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI. Of the marketers who responded to Wyzowl’s State of Video Marketing 2023 report , 92% say video gives them a good return on their investment. What’s the takeaway for viewers?

Marketing 123

Marketing Content Entertainment Social Media 123

Content Marketing Institute

SEPTEMBER 1, 2023

You could describe the last few months as “bumpy” for marketing, tech, and advertising. But new data for three must-track categories indicates a smoother ride ahead for marketers.

Ads 112

Ads Marketing Advertising 112

Neil Patel

DECEMBER 9, 2022

Thankfully, to continue nurturing your relationships with your customers and maintain your business, there’s marketing automation. Instead of wasting time on menial processes, you can automate digital marketing tasks and save loads of hours and frustration. In fact, more than 50% of companies are using marketing automation.

Marketing 140

Marketing Social Media Digital Marketing Ads 140

Backlinko

MAY 22, 2024

The world of online marketing evolves quickly. In this article, you’ll find the seven best free online marketing classes currently available. These courses help you understand different aspects of digital marketing so you can start creating impactful campaigns right away. What’s the Best Free Online Marketing Course?

Marketing 106

Marketing Digital Marketing Social Media Search Engine Optimization 106

Grammarly

DECEMBER 4, 2023

A well-written value proposition is an efficient way to tell customers why your product or service is the best on the market. When and where to use a value proposition A value proposition should be the centerpiece of your marketing efforts. But writing a value proposition is much different than writing a blog or a professional email.

Writing 115

Writing Marketing Food Consulting 115

Content Marketing Institute

MAY 26, 2023

Gartner released a new survey of CMOs that indicates a shift from search advertising and a lack of budget to achieve strategies in 2023. Consider what that means for the rest of this year and beyond. Continue reading →

IT 125

IT Marketing Advertising 125

Backlinko

AUGUST 21, 2024

Mordy and Crystal cover various aspects of digital marketing through the lens of SEO. For example, they spoke to Glenn Gabe , a veteran in the SEO space, about the future of affiliate marketing and the exciting possibilities as the SEO landscape evolves. Jack also covers thought-provoking topics like “ Is Bing better than Google? ”

SEO 95

SEO Concept Agency Digital Marketing 95

Freelance Union

MARCH 22, 2023

However, with all of this activity in the gig marketplace, it can make it harder for those trying to break into the market to find their niche and attract customers. Building a Personal Brand The first step to really marketing yourself using social media is to build a personal brand. Branding is a cornerstone of all businesses.

Social Media 125

Social Media Media Marketing Freelance 125

Grammarly

MARCH 25, 2024

Marketing teams are expert communicators. In roles like communications, content, public relations, product marketing, brand marketing, and more, effective communication is often the product that marketers produce. Marketing teams report spending an average of 42 hours each week communicating.

Marketing 119

Marketing Communication Content Content Creation 119