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Enhancing the ROI of Content Marketing With AI

Grammarly

In today’s competitive digital landscape, businesses are constantly seeking new ways to maximize their return on investment (ROI) from content marketing. With the rise of artificial intelligence (AI), marketing teams can scale their content marketing operations and businesses can use AI to effectively tell their brand story.

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Content Marketing Strategy: 10 Steps to Build a Results-Driven Plan

Backlinko

Want to create a content marketing strategy that actually works? Through content marketing, Backlinko attracts over 772,000 monthly sessions. Identify Your Goals Before you do anything, set specific, time-bound goals for your content marketing strategy. And an email marketing campaign offering exclusive deals.

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Social Media Laws: What Are They and How Do They Impact Brands?

Contently

From disinformation to privacy violations and incitements to violence, social media’s vast influence has prompted significant legal scrutiny and regulatory responses — which is why it’s important to stay informed on social media laws and how they impact your marketing.

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What Is Local Search Marketing & How to Do It Right

Backlinko

What Is Local Search Marketing? Local search marketing is the process of optimizing a local business online presence. It uses paid and unpaid tactics, like search advertising and local SEO, to help the business appear more prominently in local searches. Why Is Local Search Marketing Important? But how did it get there?

IT 98
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How to Budget for Your Book Launch

Jane Friedman

The second two both fall into the marketing category, but Ive separated them into platform building and promotion because these tend to be a little different from each other. For example, you might have solid networking and social media skills which you can apply towards marketing, but have no experience with graphic design.

Promotion 134
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How to Translate Foot Traffic Into Digital Sales

Neil Patel

The good news is that as a brick-and-mortar business owner, you can promote your website to the foot traffic in and around your store to aid your online visibility and increase digital sales. Now comes the question: How do you turn your foot traffic into more digital sales ? There are declining brick-and-mortar sales.

Sales 140
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Professional Copywriting Services

Melanie Saxton

You need useful, engaging, and persuasive copy to convert your offerings into sales. Marketing copy includes prompts (calls to action) that inspire audiences to click a link, make a purchase, donate to a cause, schedule a consultation, or receive a quote. Why do businesses and organizations need professional copywriting services?