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In fact, 70 percent of consumers trust review sites , while only 33 percent trust advertising. Even in a blog post, like this one, longer prose can work. The best product or service won’t sell if you don’t know how to write persuasive copy. Social proof can help make copywriting more powerful by increasing trust.
But if you’re uncertain which hyperboles will add pizazz to your prose, having some examples might get your creative juices a-flowin’! Old Spice Advertising Remember those wild Old Spice commercials with fast-moving and over-the-top imagery that kept you glued to the TV and hanging on to every word? See what I did there?)
Advertisers use repetition to craft catchy slogans that entice us to buy. Advertisers use this technique too. It makes your writing more persuasive, quotable, and memorable. Then repeat words that stress that idea and make your prose more quotable. Musicians use it to create songs that get stuck in our heads.
Copywriters write advertising and marketing copy, such as websites, brochures, ads, blog posts and more. I get to write in-depth on a particular subject and incorporate lots of marketing strategies such as clever headlines, graphics and persuasive calls-to-action. My first job after college was with an advertising agency.
In everyday conversations, advertisements, and on social media sites , you can easily spot these: White — a symbol of purity. Symbolism Examples in Everyday Life and Language Colors , animals, flowers, and everyday items can all have a symbolic meaning that goes far beyond what they literally are.
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