Backlinko

DECEMBER 27, 2024

Advertising You can take advantage of AI advertising tools to generate both copy and creatives for your paid promotions. Choose the creative format that best fits the advertising platform and hit Next Step. This score factors in readability, tone of voice, originality, and SEO. Then click Next Step.

IT 112

IT Medical Architecture Manufacturing 112

Credible Content

MAY 28, 2023

Authors may also choose to offer their e-books for free as a promotional strategy to build their brand or gain a wider readership. Marketing and Promotion Effective marketing and promotion play a vital role in e-book publishing. What is Personal Branding?

Promotion 130

Promotion Publisher Publishing Publishing 130

Income Diary

MARCH 19, 2024

The journey from obscurity to online prominence begins with understanding and executing impactful promotional strategies. In this Ultimate Guide to Promoting Your Website for Free, we delve into 8 proven methods that empower business owners to take the helm. Lastly, let’s not underestimate the power of your email signature.

Promotion 105

Promotion Website Social Media Advertising 105

Grammarly

JANUARY 27, 2025

Ethical and privacy concerns: GPT models can inadvertently reflect biases present in their training data. The model may reflect biases present in its training data, which can lead to skewed outputs. OpenAI also provides tools and safeguards to help users manage these challenges and promote responsible use. Are GPTs safe to use?

Architecture 105

Architecture Text Education Creativity 105

Content Powered

MAY 23, 2023

Third, you need to promote your blog post. I've mentioned, offhandedly, that when you finish a blog post, you should "run it through your promotion engine," but what is that? What is your promotion engine? I've come up with 50 different things you can do to promote a blog post. Join Mutual Promotion Communities.

Promotion 98

Promotion Blog Post Publisher Publishing 98

The Creative Penn

JANUARY 6, 2023

How can you use paid advertising as part of your book marketing strategy? How advertising has changed in the past decade. The difference between paid advertising and other forms of marketing. Why building your mailing list can be your best free advertising option. Is it worth it to advertise a standalone book?

Advertising 98

Advertising Marketing Ads Social Media 98

Freelance Union

NOVEMBER 10, 2022

Promoting your work is one of the best methods to attract potential customers, 70% of small businesses in the US have found a freelancer on LinkedIn. Contrastingly to other online advertisement options, social media advertising is a powerful and inexpensive way to promote your freelancing business.

Freelance 133

Freelance Social Media Advertising Finance 133

Neil Patel

JULY 27, 2021

Second, the cost of advertising is still relatively low due to the lack of competition. In the following sections, I’ll break down actionable steps you can take to promote your business to the eSports market. Another advantage of in-game advertising is there are a number of display options. Create In-Game Ads. Dynamic Ads.

Marketing 144

Marketing Brand Awareness Advertising Manufacturing 144

Jane Friedman

APRIL 5, 2023

Photo by Ian Hutchinson on Unsplash Today’s post is by book advertising consultant Matt Holmes ( @MatthewJHolmes1 ). But these two platforms alone, along with a small spend on BookBub and promotional sites for launches and promotions, drive the results for us. But you also need to present your book in the best possible light.

Marketing 145

Marketing Advertising Promotion Sales 145

Brafton

MAY 23, 2024

One of the main roles of an advertiser is to persuade a specific audience to make a decision, whether it’s to complete a purchase, click on and watch a video, or sign up for a monthly newsletter. However, persuasive advertising doesn’t work like a hypnotist trying to put their customer in a trance. What Is Persuasive Advertising?

Persuasion 59

Persuasion Advertising Brand Awareness Ads 59

Income Diary

OCTOBER 30, 2024

For example, a creator might choose to present one quick life hack or a single joke in a 30-second clip. For example, a storyteller can present a micro-story that captures a moment or an emotion vividly. Video length can have a significant impact on how much money you can make through advertising.

Storytelling 52

Storytelling Script Social Media Entertainment 52

Neil Patel

FEBRUARY 9, 2021

For many years, traditional marketing offered brands the choice of print, TV, or radio advertising if they wanted to get the word out about a new product or initiative. By the 1980s and 1990s, as advertisements flooded all media channels, companies began to realize standing out would require offering something different. Astroturfing.

Ads 132

Ads Marketing Advertising Social Media 132

Neil Patel

JUNE 23, 2021

If you’re using paid advertising as part of your marketing campaign, you need to be creative and strategic. It’s more important, though, to make your advertising strategy and your copy unique and compelling. Next, try to use the words ‘you’ and ‘your’ in your advertising strategy. Most ads are a waste of money. Be Succinct.

Ad Copy 136

Ad Copy Copy Ads Persuasion 136

Neil Patel

JULY 26, 2021

Plus, they get to promote a partner product and benefit from influencer marketing at the same time! Humorous content will always have a place in marketing and advertising. Tagging specific locations can also promote business in localized areas for brands that have multiple locations. Can I pay to promote my Facebook posts?

Post 145

Post Writing Social Media Advertising 145

Neil Patel

JUNE 2, 2021

When a new social media platform starts to take off, you’d better be there promoting your brand. If you’re unfamiliar with YouTube, their primary advertising format is known as the TrueView ad. Before TrueView ads, users lacked any meaningful way to control their advertising experience. Being a marketer is an interesting job.

Ads 141

Ads Brand Awareness Lead Generation Advertising 141

Neil Patel

OCTOBER 21, 2021

Through this function, you can cross-promote with another local business or team up to do a giveaway. This capability also allows you to host guests, giving you the opportunity to widen your audience reach by promoting an out-of-house individual’s presence. Create a Promotional Plan. How to Use YouTube Live.

Social Media 143

Social Media Brand Awareness Collaboration Promotion 143

Shorthand Content Marketing

APRIL 18, 2023

One of the biggest issues that advertisers face is that gaining interest and engagement is getting tougher by the day. However, advertisers must often bid a high amount to get the top spot. Facebook, for example, now has eight different ways to advertise on its platform.

Content 98

Content Advertising Content Creator Lead Generation 98

Neil Patel

MAY 12, 2021

Then there’s the overall effectiveness of your advertising. While organic Facebook leads won’t cost you anything, gaining them may be time-consuming, and your results can depend on your creativity levels, where you place your content, and the way you promote it. Just make sure you’re not overly promotional.

Social Media 145

Social Media Advertising Promotion Creativity 145

Neil Patel

APRIL 22, 2021

Advancements in the advertising industry have led to data-driven methods to promote and market your business. One relevant example is programmatic advertising. Advertisers were required to purchase impressions from publishers, negotiate terms for ad inventory, and send proposal requests to get their ads out into the world.

Advertising 117

Advertising Ads Agency Brand Awareness 117

Neil Patel

OCTOBER 7, 2020

One trend that presents just such an opportunity is 3D photos on Facebook. Facebook has been around for a while, which means that most brands and advertisers are already using it. Can You Advertise With 3D Photos on Facebook? Offer Special Promotions : You can also use 3D photos to amplify a promotion.

Storytelling 125

Storytelling Advertising Concept Entertainment 125

Moz

JANUARY 12, 2021

Posted by RobOusbey Last November, Moz VP Product, Rob Ousbey, gave a presentation at Web Con 2020 on the evolution of SEO, and we're sharing it with you today! But then Google appointed a new head of search, and they chose someone who had spent their career at Google promoting machine learning and its opportunities.

SEO 59

SEO Keywords Brand Agency 59

Verblio

NOVEMBER 16, 2022

Using testimonial advertising is an excellent way to promote your business, build trust, and establish social proof among potential customers. However, it’s important to know how to make the most of this type of advertising. Understanding the Importance of Testimonials in Advertising. It’s all about social proof.

Advertising 52

Advertising Storytelling Ads Concept 52

Content Marketing Institute

JULY 24, 2018

We asked the presenters at Content Marketing World 2018 to share what they would do. From meals and research to customer advisory boards and in-person event studios, these presenters have a lot of good ideas. 1,000: Experiment with advertising on some of the lesser-known sites, like Quora. Invest in success. Get face to face.

Content Marketing 111

Content Marketing Marketing Content Content Creation 111

Neil Patel

MARCH 8, 2021

Before you look for your first sponsor, you need to understand how podcast advertising works. A podcast sponsor, or advertiser, pays you to promote their goods or services over one or more podcast episodes. You’re paid whenever a listener buys the products you’re promoting. Present Your Podcast Professionally.

Advertising 137

Advertising Ads Promotion Audience 137

Neil Patel

MARCH 15, 2021

Google Ads (formerly AdWords) is Google’s hugely popular pay-per-click advertising network that allows online retailers to place advertisements on nearly every Google search results page, YouTube video, and partner websites. When you post, ensure you aren’t breaking any rules when you promote your brand or products.

Sales 145

Sales Social Media Retail Engineering 145

Kristi Hines

AUGUST 2, 2023

Offer your services as a video editor to businesses that need promotional videos but don’t have the time or resources to make them themselves. VPLATE Video Ads offers a service where you create engaging video advertisements for businesses or individual sellers. Use HeyGen to create unique videos for clients in different niches.

Utilities 246

Utilities Transportation Medical Content Creation 246

Grammarly

JANUARY 10, 2024

Business writing is important for several reasons: Clear, effective communication: Accessible, concise writing is critical for business because it minimizes misunderstandings and confusion, helps set expectations, and promotes shared understanding. Because memos tend to be brief, use words judiciously forfor clarity and impact.

Writing 122

Writing Communication Copywriter Copywriting 122

Neil Patel

SEPTEMBER 20, 2021

If you’ve been creating paid ad campaigns for a while, you’ve likely noticed how competitive online advertising has become. It’s time to stop wasting money advertising to users who will never convert. Look at the advertising rates on Instagram, Facebook, Google, or whatever other channel you want to use.

Ads 126

Ads Ad Copy Advertising Social Media 126

Credible Content

SEPTEMBER 12, 2022

Here is a good example of the concept of slippery slide being used for paid content: Slippery slide Netflix advertisement a New York Times screenshot. The above screenshot is an advertisement masquerading as an article. It is in fact an advertisement for the Netflix series Orange Is the New Black. Present the call to action.

Concept 130

Concept Copywriter Copywriting Sales 130

Credible Content

MAY 29, 2023

Enhanced Marketing and Advertising Copywriting plays a crucial role in marketing and advertising. Whether you’re writing sales pages, social media posts, email campaigns, or advertising copy, understanding the fundamentals of copywriting enables you to craft messages that resonate with your target market.

Persuasion 130

Persuasion Communication Copywriter Copywriting 130

Neil Patel

DECEMBER 15, 2020

Companies might contact you asking you to write a post promoting them, with a link to their site. This is sometimes called native advertising. By using display ads, you can “rent out” space on your site to advertisers. To do this, you have to understand how display advertising works, and which types of ads work best.

Website 145

Website Advertising Ads Publisher 145

Neil Patel

NOVEMBER 16, 2021

Through integration, shoppers are presented with vehicles relevant to their interests, allowing your sales team to focus on converting quickly. You only need to set up your campaign once to promote your entire automotive inventory. Product sets allow you to promote specific kinds of vehicles. Research Your Audience Thoroughly.

Ads 122

Ads Sales Social Media Promotion 122

Contently

APRIL 25, 2023

With the right strategies, paid Facebook advertising is an effective way to reach new audiences, engage with prospects, and get new leads. For example, if you’re advertising a product that’s unfamiliar to most people, you’ll want to craft an ad that presents the product in a straightforward and engaging way.

Ads 129

Ads Content Advertising Utilities 129

Copywriter Collective

OCTOBER 10, 2023

The story involves two advertising copywriters — Black millennial female, and White boomer male — whose paths eventually converge as teacher and student. The story involves two advertising copywriters — Black millennial female, and White boomer male — whose paths eventually converge as teacher and student. Maybe you should ask my wife!

Creative Director 97

Creative Director Copywriter Copywriting Recruitment 97

Neil Patel

AUGUST 19, 2021

Why Should Certified Public Accountants Advertise Their Services? Besides the earning potential, advertising your services online has other benefits like: Instilling trust: You set yourself up as an authority and expert by having a professional website with sales pages and blog posts. Building your email list.

Brand Awareness 145

Brand Awareness Marketing Keywords Digital Marketing 145

Neil Patel

MARCH 25, 2021

After one year, Downtown Pet Supply’s revenue increased by 40 percent, and its advertising cost of sale (ACoS) decreased by 18 percent. Each of these questions presents a micro-moment brands can address through ads or content marketing. You can also promote your posts through social on platforms you know your audience is using.

Ads 129

Ads Food Brand Awareness Marketing 129

Content Marketing Institute

NOVEMBER 17, 2017

Gas Station TV reaches millions of consumers with its content – a mix of entertainment, news, sports – and advertising. People do a lot of waiting – for an appointment, for food to arrive at the restaurant, for a conference presentation to begin. Presentations. Yes, Gas Station TV is an innovative media company.

Audience 111

Audience Landing Page Entertainment Content 111