Backlinko

JULY 22, 2024

Text: Is text readable and appropriately sized for mobile screens? This includes: Page title (H1) Subheadings (H2–H6) Body text Title tags Meta descriptions This helps search engines understand what your content is about. In the context of SEO, anchor text provides information to search engines about the linked page’s topic.

Website 116

Website SEO Search Engine Optimization Architecture 116

Neil Patel

OCTOBER 14, 2020

Organic and promoted videos serve multiple purposes for consumers in their increasingly multi-channel B2C journey. So as online sellers, these should become your go-to places for running promoted video content. But how do you use promoted videos from paid campaigns that translate to tangible results for your e-commerce store?

Promotion 135

Promotion Sales Brand Awareness Creativity 135

Content Marketing Institute

OCTOBER 25, 2017

That’s because most Facebook advertising hacks never get old. HANDPICKED RELATED CONTENT: 9 Brilliant Tactics to Promote Your Blog Content on Facebook. When it comes to Facebook advertising, it is crucial to know your customers well enough to create a highly targeted Facebook ad audience. Know your customers. Click To Tweet.

Advertising 111

Advertising Landing Page Editorial Team Promotion 111

Income Diary

MARCH 19, 2024

The journey from obscurity to online prominence begins with understanding and executing impactful promotional strategies. In this Ultimate Guide to Promoting Your Website for Free, we delve into 8 proven methods that empower business owners to take the helm. Lastly, let’s not underestimate the power of your email signature.

Promotion 105

Promotion Website Social Media Advertising 105

Neil Patel

MARCH 9, 2023

This means the photographer is okay with you using it to promote your business, or in this case, a Facebook group. You don’t necessarily need a page for your group, but if you want to promote your group with ads or with public social media posts, you need a page to do that. Here’s a cool picture I found.

Promotion 112

Promotion Social Media Ads Engagement 112

Grammarly

DECEMBER 6, 2024

Omnichannel marketing strategies include the following: Consistent messaging across channels Synchronized promotions Multi-platform content distribution strategies Integrated customer support across all touchpoints Cross-channel analytics and attribution modeling To further explain, heres an example.

Communication 105

Communication Marketing Storytelling Social Media 105

Credible Content

MAY 28, 2023

Formatting includes structuring the text, adjusting fonts, adding headings, and incorporating images or illustrations. Authors may also choose to offer their e-books for free as a promotional strategy to build their brand or gain a wider readership. What is Personal Branding?

Promotion 130

Promotion Publishing Publisher Publishing 130

Backlinko

DECEMBER 9, 2024

Like if youre writing a post about the best software tools: Including your own tool might make sense, but itll look pretty promotional if you dont also acknowledge what your competitors do well. But when it comes to backlink anchor text, you need to be careful. Sometimes, its a good idea to include a link to a competitor.

SEO 93

SEO IT Text Engineering 93

Neil Patel

APRIL 5, 2021

alone, digital food advertisement is an incredibly competitive market. What Makes Food Advertisements Unique? Luckily, there are so many ways to bring food to life in digital food advertisements. What makes food advertisements unique is their ability to turn the mundane into excitement. Great Food Advertisement Examples.

Food 83

Food Advertising Ads Creativity 83

Smart Blogger

JUNE 11, 2024

Perhaps you’re considering paid advertising… The problem? You see, paid advertising can be one of the most effective ways to drive traffic (and sales), but only if you understand how it works. Here’s what you need to know before creating your first paid ad… What is Paid Advertising?

Advertising 78

Advertising IT Social Media Ads 78

Content Hacker

APRIL 9, 2024

The secret often lies in how they’re advertised. Learning how to advertise your blog is crucial, not just for attracting eyes but also for keeping them glued. Let me share with you eight actionable steps on how to advertise your blog effectively. Table Of Contents: How to Advertise Your Blog in 8 Easy Steps 1.

Advertising 71

Advertising Blogging Blog Social Media 71

Content Powered

MAY 23, 2023

Third, you need to promote your blog post. I've mentioned, offhandedly, that when you finish a blog post, you should "run it through your promotion engine," but what is that? What is your promotion engine? I've come up with 50 different things you can do to promote a blog post. Join Mutual Promotion Communities.

Promotion 98

Promotion Blog Post Publishing Publisher 98

The Creative Penn

JANUARY 6, 2023

How can you use paid advertising as part of your book marketing strategy? How advertising has changed in the past decade. The difference between paid advertising and other forms of marketing. Why building your mailing list can be your best free advertising option. Is it worth it to advertise a standalone book?

Advertising 98

Advertising Marketing Ads Social Media 98

Neil Patel

JULY 26, 2021

Plus, they get to promote a partner product and benefit from influencer marketing at the same time! Humorous content will always have a place in marketing and advertising. Don’t Rely on Text Alone. Gone are the days of text-only Facebook posts—we’ll leave that medium to Twitter. Way to go, Safeway. We see you.

Post 145

Post Writing Social Media Advertising 145

Neil Patel

JUNE 14, 2021

Google discovery ads are changing the game by implementing a more powerful AI to take a lot of the guesswork out of paid advertising on Google. Let’s shift gears now to an advertiser standpoint. You understand the benefits to the user, but what about advertisers on Google? That’s what we’re going to cover in this article.

Ads 134

Ads Advertising Text Promotion 134

Kristi Hines

AUGUST 2, 2023

Enter any URL and have the text content rewritten for your clients. Offer your services as a video editor to businesses that need promotional videos but don’t have the time or resources to make them themselves. VPLATE Video Ads offers a service where you create engaging video advertisements for businesses or individual sellers.

Utilities 246

Utilities Transportation Medical Content Creation 246

Backlinko

JANUARY 6, 2025

According to Semrushs Advertising Research tool , Lumens is attracting over 27k monthly users from ads. First, their discovery set promotion seemed like a slam dunk: sell fragrance samples for $1 plus shipping. Staying with the lighting example, Lumens is a competitor. And theyve likely done the work of testing and failing.

Storytelling 109

Storytelling Keywords Landing Page Sales 109

Neil Patel

JULY 19, 2021

Instagram is one of the best social networks to advertise on. It has grown to be just as big of an advertising platform as its parent company, Facebook. Why Advertise on Instagram? It’s attracting tons of big brands because it’s well worth it to advertise there. Instagram is growing, and it’s growing fast. Carousel Ads.

Ads 145

Ads Advertising Entertainment Promotion 145

Caroline Gibson

MAY 11, 2021

CG: IPA stands for Institute of Practitioners in Advertising … in other words, the creative industry. PM: Advertising has changed immeasurably in the last 13 or so years. This has had an effect on the quality and type of advertising you see nowadays. Everyone who takes the Diploma says how much it’s changed their career.

Creativity 130

Creativity Freelance Copywriting Agency Recruitment 130

Neil Patel

JANUARY 30, 2022

We analyzed more than 7,000 company websites across 22 industries to answer one question: what was their approach to SEO and paid advertising to help them do so well? More than 75% of total backlinks across all industries were text backlinks. Is a text backlink better than an image backlink? What does this mean?

Advertising 101

Advertising Website SEO Insurance 101

Neil Patel

DECEMBER 8, 2020

In this article, we’ll discuss why the most successful mobile ads are the ones that promote audience engagement. Then you’ll see how to use your ads to promote engagement. And finally, you’ll discover how to promote the right engagement to set yourself up for future conversions. Use Mobile Native Advertising.

Engagement 145

Engagement Ads Advertising Social Media 145

Neil Patel

MARCH 8, 2021

Plus, open rates for texts vastly surpass email — 98 percent versus just 20 percent for email. Mobile advertising works, but only if your message makes it to the consumer’s inbox, and only if your ad is mobile-optimized. Wait until you see what text messages get. The Many Advantages of SMS Marketing.

IT 145

IT Marketing Text Keywords 145

Neil Patel

DECEMBER 13, 2021

If your business deals with the B2B sector, it’s likely you’ve considered using LinkedIn as an advertising platform to reach your customers. We’ll go through the process of setting up your ad account and also teach you how you can improve your advertising campaign over time, perfecting your messaging, brand voice, and approach.

Ads 126

Ads Sales Social Media Advertising 126

Neil Patel

MAY 12, 2021

Then there’s the overall effectiveness of your advertising. While organic Facebook leads won’t cost you anything, gaining them may be time-consuming, and your results can depend on your creativity levels, where you place your content, and the way you promote it. Just make sure you’re not overly promotional.

Social Media 145

Social Media Advertising Promotion Creativity 145

Neil Patel

FEBRUARY 10, 2021

If you’re currently not using PPC ads to promote your brand, today is the day to start. The benefits of PPC advertising include: buyer conversion increased audience reach higher profits stronger brand recognition increased access to marketing data. If you’re not advertising on Google, you’re missing out on big opportunities.

Ads 136

Ads Search Engine Optimization Keywords Text 136

Backlinko

DECEMBER 29, 2024

This includes attracting more qualified leads, building authority, and increasing revenueall without spending a dime on advertising. But it also lets you share vital details, communicate with customers, and highlight promotions and events. You’ll also want to add descriptive alt text to your images.

SEO 99

SEO Keywords Contractor Insurance 99

Neil Patel

JULY 29, 2021

Are you searching for a new digital advertising opportunity that can help you reach new audiences and widen your overall reach? Reddit has a very specific user base and culture, though, so you need to thoroughly understand the platform before you start advertising on it. Why Should You Advertise on Reddit? Promoted Posts.

Ads 110

Ads Sales Banking Advertising 110

Moz

NOVEMBER 16, 2020

Posted by MeganRoseM Digital advertising is different nowadays. And for native advertising in particular, ad performance has always relied on the nature of consumer behavior on the sites where they appear. What KPIs are other advertisers in your vertical targeting? How coronavirus influenced native advertising KPIs.

Editorial 66

Editorial Advertising Brand Awareness Healthcare 66

Neil Patel

JUNE 23, 2021

If you’re using paid advertising as part of your marketing campaign, you need to be creative and strategic. It’s more important, though, to make your advertising strategy and your copy unique and compelling. Next, try to use the words ‘you’ and ‘your’ in your advertising strategy. Most ads are a waste of money. Be Succinct.

Ad Copy 136

Ad Copy Copy Ads Persuasion 136

Neil Patel

MARCH 25, 2021

You can also promote discount codes or sales in your TikTok bio. Video template tool: This tool allows you to create a video ad using a TikTok template and any existing photo, text, and logo assets. How to Promote Your E-commerce Store on TikTok. Use Paid Advertising on TikTok. How to Sell Products on TikTok.

Landing Page 141

Landing Page Social Media Advertising Sales 141

Neil Patel

NOVEMBER 30, 2020

You should be using it to promote your products, advertise your brand , and generally represent your company. Facebook used to say only 20 percent of your cover photo could be made up of text, but it dropped that rule in 2013. Your Facebook cover photo should probably incorporate a young Mexican man and maybe some Spanish text.

Text 144

Text Promotion Social Media Brand 144

Neil Patel

MARCH 18, 2021

We’ll take a look at who these consumers are, what experiences might influence how they respond to advertising, and a few best practices to make sure you hit the mark with your ads. Generation X is tech-savvy enough to use Google regularly and frugal enough to search for coupons and promotions. What makes Generation X so valuable?

Ads 127

Ads Ad Copy Advertising Social Media 127

Neil Patel

DECEMBER 30, 2021

With Facebook lead ads, you can choose from several campaign types, including: demos downloads, like PDFs discounts event advertising. Facebook lead ads work in much the same way as other advertising. First, Facebook advises businesses to familiarize themselves with the terms of service and its advertising policies.

Ads 133

Ads Advertising Lead Generation Text 133

Neil Patel

SEPTEMBER 20, 2021

If you’ve been creating paid ad campaigns for a while, you’ve likely noticed how competitive online advertising has become. It’s time to stop wasting money advertising to users who will never convert. Look at the advertising rates on Instagram, Facebook, Google, or whatever other channel you want to use.

Ads 126

Ads Ad Copy Advertising Social Media 126

Neil Patel

MARCH 8, 2021

Microsoft Advertising provides pay-per-click (PPC) ads for Bing–but how much do Bing ads cost? Advertisers only pay when a potential lead clicks on their ad. If you want to change your budget, make the necessary adjustments on the Microsoft Advertising platform. Expanded Text Ads. Well, it depends. Product Ads.

Ads 116

Ads Advertising Keywords Text 116

Neil Patel

MAY 3, 2021

A/B testing is a fantastic method for figuring out the best online promotional and marketing strategies for your business. Narrowing down the most effective elements of a promotion and then combining them, can create a far more effective marketing plan. Just make sure that each person is always offered the same promotion.

Landing Page 144

Landing Page IT Copy Sales Copy 144

Susan Greene

JUNE 2, 2015

You need to create a solution that is right for promoting your product or service and works within your available resources. The messages you promote in your marketing are critical to building your brand. As businesses realize the power of information to create successful promotions, data is becoming an integral part of marketing.

Marketing 130

Marketing Landing Page Copywriter Copywriting 130