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Brands Often Overlook This Superhero of Storytelling

Content Marketing Institute

OK, maybe writing this article as a comic script isn’t such a great idea, even if prose is at a disadvantage when discussing such a visual medium. A picture can help somebody to understand what you want them to do, whereas prose requires an abstract to concrete translation that not everybody’s going to be able to do. In 1923, U.K.

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How Printing Innovations (and More) Created an Enduring Class Divide in Books

Jane Friedman

By 1650, American printers were churning out advertising handbills and pamphlets galore, but few full-length books. Beadle’s advertising proclaimed. “A Others railed that penny dreadfuls debased prose, corrupted youth, and caused crime. But after 14 years, copyrights evaporated and books entered the public domain.

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The Importance of Avoiding Fluff in Writing in the Age of AI

ContentWriters

It forces readers to decipher a block of dense prose, only to find out there’s nothing there. In marketing and advertising, 37% of companies use generative AI in their processes, according to Statista. Furthermore, search engines today tend to reward sites that deliver original content that is helpful to readers.

Writing 45
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Everything You Want to Know About Becoming a Freelance Copywriter

Susan Greene

Copywriters write advertising and marketing copy, such as websites, brochures, ads, blog posts and more. My first job after college was with an advertising agency. The business was to be a medical transport service, which I’ll call MTS for the purpose of this story. Susan Greene. January 1, 2021. What does a copywriter do?