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How to Budget for Your Book Launch

Jane Friedman

Most people who want to write a book are so caught up in the challenge of writing that they dont spend much time thinking about the many things they will likely have to spend money on as they move from idea to published book to promotions. In this article, I identify four main areas where you can spend money on your book. It depends!

Promotion 138
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Social Media Laws: What Are They and How Do They Impact Brands?

Contently

This provision established that online platforms (and later social media companies) would not be classified as publishers, which gave them immunity from liability for user-generated content. This sparked an advertiser exodus, as companies feared the impact on their reputation, significantly affecting X’s revenue.

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7 Neuroscience Sales Tips That’ll Skyrocket Your Sales

Neil Patel

In this in-depth article, you’ll learn how to leverage the power of the human brain with neuroscience sales tips. They’ll help you drive more visitors into your marketing funnel and convert casual visits into sales. Your ability to persuade others in this way by appealing to their emotions will increase your sales.

Sales 137
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How to Advertise Your Products on Target.com

Neil Patel

That’s why we’re going to unpack Target Roundel, a powerful, complex retail media network with quite a few tricks up its Target advertising sleeve. Retail media refers to a specific kind of advertising where ads are presented within a particular retail site or app. Why You Should Use Target Advertising/Roundel.

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Hybrid Publishers and Paid Publishing Services: Red Flags to Watch For

Jane Friedman

“I have no idea where my book is published.” These are just a few of the comments I’ve heard from authors sharing their experiences with the hybrid publishing companies they’ve chosen to work with. So if you’re an author starting out on your publishing journey, it’s important to know what to look out for. What royalties?

Publisher 142
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Reimagining Your Competitors as Collaborators

Jane Friedman

And after almost fifteen years in publishing, I truly believe in the saying, A rising tide lifts all boats. Include them in your online sales and marketing descriptions: Fans of Book Title will love [shared element.] Comparative titles can also be incorporated in your Amazon advertising strategy.

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Start to Finish Guide: How to Use LinkedIn Ads to Generate Sales

Neil Patel

If your business deals with the B2B sector, it’s likely you’ve considered using LinkedIn as an advertising platform to reach your customers. We’ll go through the process of setting up your ad account and also teach you how you can improve your advertising campaign over time, perfecting your messaging, brand voice, and approach.

Ads 126