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What is a Retail Media Network?

Neil Patel

The marketing and advertising industry is a fast-paced industry. Enter retail media networks. What is a Retail Media Network? With more and more people shopping online, retail media just makes sense. But what exactly is a retail media network? It’s a form of in-store advertising in a digital format.

Retail 144
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7 Nuances of Writing for Retailers Compared to Creative Writing

Freelance Writing Jobs

Too many creative writers neglect the basics of sales copywriting when writing for retail brands. Retail clients have different needs. Knowing how to craft a romantic, awe-inspiring poem won’t mean much to someone who needs a straightforward yet sales-y product description. Just lay down the facts for consumers.

Retail 93
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Tips for Retailers Looking to Clear Excess Stock

Blogtrepreneur

Retailers in the US are sitting on a staggering $740 billion worth of unsold and excess stock. Hold a sale to clear surplus inventory One of the most effective ways to clear excess stock is by holding a sale and selling the stock at a discounted price. If the answer is yes, then you’re not alone.

Retail 59
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How to Advertise Your Products on Target.com

Neil Patel

That’s why we’re going to unpack Target Roundel, a powerful, complex retail media network with quite a few tricks up its Target advertising sleeve. Target defines Target Roundel as its internal retail media network. Of course, if you aren’t familiar with the concept of retail media, that definition doesn’t offer much clarity.

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How to Translate Foot Traffic Into Digital Sales

Neil Patel

The good news is that as a brick-and-mortar business owner, you can promote your website to the foot traffic in and around your store to aid your online visibility and increase digital sales. Now comes the question: How do you turn your foot traffic into more digital sales ? There are declining brick-and-mortar sales.

Sales 140
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How to Advertise on Walmart Marketplace

Neil Patel

population as customers, you’d be pretty eager to use that platform to advertise your business, right? Here’s how you can use advertising to get the most out of it. With a large audience and millions of engaged shoppers, Walmart Marketplace could be a necessity for any online retailer in the same way that Amazon is.

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Paid Advertising in 2024: What it is (& How it Works)

Smart Blogger

Perhaps you’re considering paid advertising… The problem? You see, paid advertising can be one of the most effective ways to drive traffic (and sales), but only if you understand how it works. Here’s what you need to know before creating your first paid ad… What is Paid Advertising?