Jane Friedman

MARCH 27, 2025

Most first time authors simply dont earn back through book sales alone all the money theyve invested upfront. Of course there are other ways for some authors to monetize their book sales beyond royalties, like selling courses or consulting packages to readers. Having money set aside will give you more freedom to experiment. It depends!

Promotion 138

Promotion Social Media Publisher Publishing 138

Credible Content

SEPTEMBER 12, 2022

Here is a good example of the concept of slippery slide being used for paid content: Slippery slide Netflix advertisement a New York Times screenshot. The above screenshot is an advertisement masquerading as an article. It is in fact an advertisement for the Netflix series Orange Is the New Black. Present the call to action.

Concept 130

Concept Copywriting Copywriter Sales 130

Neil Patel

APRIL 9, 2021

I’m going to explain its importance and how you can optimize it to generate more sales. When leveraged correctly, Google My Business can lead to increased sales and improved customer loyalty. It’s a really simple equation: Good reviews = sales. More good reviews = more sales. Let’s face it. Google dominates search.

Sales 145

Sales IT Text Retail 145

Freelance Magic

NOVEMBER 15, 2024

Copywriters are responsible for crafting engaging, persuasive copy for things like websites, email marketing campaigns, sales pages, advertisements, and more. Copywriting One of the most lucrative forms of freelance writing is copywriting. But master these skills, and you could easily command rates of £50-£150+ per hour.

Freelance 130

Freelance Portfolio Writing Persuasion 130

Freelance Magic

NOVEMBER 6, 2024

Digital Marketing Since 2018 , digital marketing has taken over traditional advertising. trillion USD in sales in 2021. Because they bring qualified leads that result in direct sales, they are high revenue-generating assets for a company. You can get started with my FREE training here. The rates can start anywhere from $1000.

Freelance 130

Freelance Finance Writing Medical 130

Jane Friedman

APRIL 29, 2025

Include them in your online sales and marketing descriptions: Fans of Book Title will love [shared element.] Comparative titles can also be incorporated in your Amazon advertising strategy. And a query letter isnt the only place you can leverage comparative titles.

Collaboration 114

Collaboration Social Media Promotion Writer 114

Grammarly

OCTOBER 30, 2024

Work smarter with Grammarly Learn about what Grammarly can do for your business Contact Sales The ROI of content marketing Content marketing ROI measures the profit from content relative to its cost. AI enhances ROI by optimizing content creation, distribution, and analysis, boosting engagement, conversions, and revenue.

Content Marketing 98

Content Marketing Marketing Storytelling Content Creation 98

Backlinko

MARCH 25, 2025

The higher the CPC, the more advertisers are willing to pay for clicks, signaling stronger monetization opportunities.) “Garden design” has a CPC of $1.78, which shows monetization potential. They use display advertising and sell multiple machine learning ebooks and tutorials. Next, look at the CPC report. What works here?

Blog 101

Blog Blogging Medical Finance 101

Smart Blogger

JUNE 11, 2024

Perhaps you’re considering paid advertising… The problem? You see, paid advertising can be one of the most effective ways to drive traffic (and sales), but only if you understand how it works. Here’s what you need to know before creating your first paid ad… What is Paid Advertising?

Advertising 78

Advertising IT Social Media Ads 78

Backlinko

JANUARY 6, 2025

For example, when summer sales dropped, they scheduled customer calls. Look for patterns in engagement and sales attribution. Together, they drive consistent sales. According to Semrushs Advertising Research tool , Lumens is attracting over 27k monthly users from ads. It’s in storage until winter.”

Storytelling 108

Storytelling Keywords Landing Page Sales 108

Backlinko

DECEMBER 5, 2024

It uses paid and unpaid tactics, like search advertising and local SEO, to help the business appear more prominently in local searches. per month, according to Advertising Research. What Is Local Search Marketing? Local search marketing is the process of optimizing a local business online presence.

IT 95

IT Marketing Keywords Search Engine Optimization 95

Neil Patel

APRIL 14, 2021

If your customers are not searching for your product or service in Google, then obviously, AdWords search advertising is not going to work for you. Ubersuggest will tell you how often people search these phrases, how competitive the keywords, and how much it’ll cost to advertise on each keyword. So let’s take a look at that now.

Landing Page 143

Landing Page Advertising Keywords Ads 143

Neil Patel

MARCH 2, 2021

Customer acquisition cost (CAC) is a metric that has been growing with the emergence of Internet companies and web-based advertising campaigns that can be tracked. Traditionally, a company had to engage in shotgun style advertising and find methods to track consumers through the decision-making process. per sale and generates $2.50

Advertising 145

Advertising Search Engine Optimization Sales Landing Page 145

Neil Patel

JULY 27, 2021

With technology advancing at the speed of light, many advertising platforms change their algorithms often to offer both users and advertisers a better experience. To increase your chances of conversion and making a sale, you must optimize by creating multi-channel campaigns. It’s called Advertising Sales Management.

Ads 143

Ads Advertising Sales Landing Page 143

Backlinko

OCTOBER 23, 2024

Sample goals include: Increasing product sales by 30% Boosting organic traffic by 20% in six months Growing email subscribers by 15% this quarter Then, outline the actionable steps you’ll take to achieve each goal. Paid advertising: Amplify visibility through targeted ads on Google, Meta, or industry-specific platforms.

Content Marketing 111

Content Marketing Marketing Government Content 111

Neil Patel

APRIL 1, 2021

Social media for e-commerce has become a critical element in sales growth for many businesses. There are two main ways to use social media for e-commerce: to drive traffic to your company website or drive sales. If social media is a part of your sales strategy, you’ll need to explore automation tools and use what you can.

Social Media 145

Social Media Media Landing Page Advertising 145

Neil Patel

JUNE 15, 2021

The answer is simple: advertise on Medium. “Advertising” on the site is, in a word, unusual. While the term “advertise” may conjure images of paid search and skyscraper banners, Medium doesn’t allow conventional advertising. How Much Does It Cost to Advertise on Medium? Types of Ads of Medium.

Search Engine Optimization 144

Search Engine Optimization Advertising Brand Awareness Content Creator 144

Neil Patel

MAY 24, 2021

You’ve worked hard to perfect your ad campaign, create action-inducing landing pages, and win sales. It sounds dramatic, but click fraud is something advertisers should be aware of (advertisers lose around $5.8 percent , so you might reasonably expect to make three sales for every ten clicks you get.

Ads 142

Ads Landing Page Advertising Social Media 142

Content Marketing Institute

FEBRUARY 14, 2023

What about a common understanding of thought leadership, advertising, and sales content? Does your business have a good handle on what you mean by an e-book, white paper, video, etc.? If not, your content strategy likely won’t work. Continue reading →

Content 138

Content Advertising Sales 138

Kristi Hines

AUGUST 2, 2023

Freelance Writing Services Utilize the Copywriter plugin to provide sales copywriting services. By sending a URL, get tailored copywriting suggestions for any page, helping businesses drive their sales and improve conversion rates. Use the ChatSpot plugin to offer a marketing/sales data service.

Utilities 246

Utilities Transportation Medical Content Creation 246

Neil Patel

AUGUST 31, 2021

In simple words, it’s a way to organically advertise your brand through high-quality content. Plus, with new advertising and social media platforms appearing and innovating regularly, getting your ads in front of the right people is becoming easier than ever. Would you immediately talk sales in their face?

Website 145

Website SEO Recruitment Brand Awareness 145

Kristi Hines

JUNE 1, 2023

CarYardBard – An AI-Driven Car Sales Ad Generator designed specifically for Australian car dealerships. ChatSpot – Gain access to marketing and sales data, including domain specifics, company research, and search keyword research. ChampDex – Engage in chat conversations with your preferred League of Legends champions!

Transportation 264

Transportation Utilities Portfolio Finance 264

Neil Patel

MARCH 17, 2021

With that in mind, here’s a word of warning: advertising to Generation Z is a double-edged sword. Zoomers recognize and champion this, with 71 percent eager to see more diversity in advertising. Advertising to Generation Z can be a real minefield. Food delivery services saw big sales growth during the coronavirus pandemic.

Ads 145

Ads Advertising Social Media Recruitment 145

Neil Patel

AUGUST 20, 2021

Commercial advertisements are one of the best ways to encourage customers to buy your products, and understanding the psychology behind why certain purchasing decisions are made will help influence your advertising approach for higher conversion rates. There’s one vital thing to remember: not all advertisements are equal.

Persuasion 138

Persuasion Ads Advertising Copy 138

Neil Patel

MARCH 28, 2023

Driving customers—not just visitors—to your landing page is the best way to make sales. With Facebook’s advertising platform, you’ve got access to an audience that shows actual interest in your offer. If you answer “to drive traffic, get email sign-ups, and make sales,” you’re making a big mistake. The only problem?

Ads 145

Ads Landing Page Ad Copy Advertising 145

Backlinko

APRIL 29, 2025

Navigational keyword examples: Peloton treadmill Zara winter collection sale Lululemon Align leggings size chart Long-Tail Keywords Long-tail keywords are longer phrases searchers use for a highly specific need or niche topics. Let me break down a 6-step ecommerce keyword research process to drive sales and rewrite your growth trajectory.

Keywords 57

Keywords Food Retail Landing Page 57

Neil Patel

JUNE 22, 2021

You can help them discover your brand by advertising effectively on Facebook. conversions catalog sales store traffic. Want to see how businesses just like yours are making Facebook advertising work? For example, whenever someone adds an item to their cart or completes a sale, the pixel records this as an action or “event.”

Marketing 145

Marketing Social Media Advertising Ads 145

Neil Patel

JULY 22, 2021

Reddit Advertising Policies. Reddit’s advertising policies cover quality, style, URLs, and landing pages. Video Advertising. Video advertisements must be high quality. Also, the spoken language should be targeted for where you’re advertising. For more details, read Reddit’s full advertising policy.

Landing Page 145

Landing Page Banking Advertising Promotion 145

Credible Content

JUNE 23, 2023

” and has a button that says “Buy Now” A sales email that says “You’re Invited to an Exclusive Webinar with ABC Expert” and explains how the webinar will help readers solve their problem and what they will learn from it. . ” – Dan Kennedy, The Ultimate Sales Letter.

Copywriting 130

Copywriting Copywriter Promotion Persuasion 130

Shorthand Content Marketing

NOVEMBER 29, 2024

But, when the summer ends and the demand dries up, so do the easy sales. This drop in sales happens because the entire HVAC industry is selling a service that is not enticing or exciting for people to spend money on. All HVAC sales are the result of reducing or removing pain from the customer’s lives.

Content Marketing 52

Content Marketing Marketing Agency Content 52

Quick Sprout

NOVEMBER 10, 2022

Yodeck —Best for quick design and professional displays NoviSign —Best for industry-based signage OptiSigns —Best for retail and service industry signage TelemetryTV —Best for creating engagement ScreenCloud —Best for driving sales. You want to advertise your business online. Match Your Scenario to the Right Digital Signage Solution.

Manufacturing 124

Manufacturing Retail Education Food 124

Kayleigh Moore

MAY 8, 2023

And this is how sales are made. But here’s the thing. People trust people. People trust recommendations from people they know, even if they only know them in the context of a para-social relationship. This is influence. Social media has made influence far more accessible.

Content 189

Content Search Engine Optimization Content Creation Social Media 189

Credible Content

MAY 29, 2023

Whether you’re writing a sales page, an email, or a social media post , copywriting is essential for any business that wants to succeed online. Enhanced Marketing and Advertising Copywriting plays a crucial role in marketing and advertising. Sales Pages: Pages dedicated to showcasing and selling products or services.

Persuasion 130

Persuasion Communication Copywriting Copywriter 130

Neil Patel

DECEMBER 2, 2021

Add those to the traditional boost in consumer spending that occurs in the run-up to the holidays, and you have a recipe for a record sales quarter. A comprehensive and thoughtfully crafted digital marketing strategy is necessary to make those sales rack up. Your job is to make your emails stand out in a sea of sales messages.

Digital Marketing 140

Digital Marketing Marketing Retail Brand Awareness 140

Neil Patel

AUGUST 10, 2021

and how you need to mark your marketing collateral as advertising. Sales Cycle. If you’re a solo firm, your sales cycle may be longer than a larger firm with dozens of attorneys. Your specialty could also impact the sales cycle length. When you have a long sales cycle, branding is important. Focus on Branding.

Search Engine Optimization 139

Search Engine Optimization Marketing Education Digital Marketing 139

Elna Cain

JANUARY 12, 2023

For example, if you want to be a content writer that writes about sales technology since you were in sales at your last job, then research topics that you would see on technology sites that talk about sales: Sales forecasting and analytics software. Sales enablement technology. Advertisement Writer.

Content Writer 162

Content Writer Writer Medical Copywriter 162

The Hoth

APRIL 29, 2025

Specifically, digital marketing especially SEO and content gets slashed because its a long-term investment that doesnt immediately show ROI when sales slow down. Research from the University of Pennsylvania still rings true: “Companies that consistently advertise during recessions perform better in the long run.”

Digital Marketing 52

Digital Marketing Marketing Retail Transportation 52