Remove Advertising Remove Sales Remove Search Engine Optimization
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How to Do SEO for Your New Website [10-Step Guide]

Backlinko

If done well, SEO (search engine optimization) can send thousands of targeted visitors to your website every month. This turns your site from an afterthought into an asset that generates leads and sales. Establish Credibility and Earn Backlinks You created valuable, search engine-optimized content.

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What Is Local Search Marketing & How to Do It Right

Backlinko

What Is Local Search Marketing? Local search marketing is the process of optimizing a local business online presence. It uses paid and unpaid tactics, like search advertising and local SEO, to help the business appear more prominently in local searches. per month, according to Advertising Research.

IT 97
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60+ Online Courses and Certificate Programs for Digital Marketing Consultants

Kristi Hines

Association of National Advertisers. SEO Certification – In this SEO and SEM Analytics course, use keyword research, search engine optimization (SEO) and pay-per-click (PPC) strategies to develop a comprehensive search engine marketing (SEM) plan. For Ahrefs users only. Exams are $99 – $150 each.

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The Future of Content is Parasocial

Kayleigh Moore

For many, it’s a search engine optimization play. And this is how sales are made. For years, companies and content marketers have been approaching content creation from topic-first angle. They say, “We’re going all in on X topic to be the authority on this particular subject matter!” But here’s the thing.

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Customer Acquisition Cost: The One Metric That Can Determine Your Company’s Fate

Neil Patel

Customer acquisition cost (CAC) is a metric that has been growing with the emergence of Internet companies and web-based advertising campaigns that can be tracked. Traditionally, a company had to engage in shotgun style advertising and find methods to track consumers through the decision-making process. per sale and generates $2.50

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How to Run Law Firm Marketing Campaigns That Work

Neil Patel

and how you need to mark your marketing collateral as advertising. Sales Cycle. If you’re a solo firm, your sales cycle may be longer than a larger firm with dozens of attorneys. Your specialty could also impact the sales cycle length. When you have a long sales cycle, branding is important. Focus on Branding.

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Business Blogging Service — Leave the SEO Wordsmithing to a Professional Blogger

Melanie Saxton

Blogging done right is an amazing strategy I provide for feeding search engines and drawing traffic. Effective blogging is a form of organic search engine optimization (SEO), ushering your website content into the cyber world to rank for specific keywords. Emphasis on done right!

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