Caroline Gibson

NOVEMBER 7, 2022

PM: I started as a creative secretary at Saatchi’s and saw an ad in Campaign one day for The Radio Operators, so wrote a letter in the form of a radio script to Tony Hertz there. CG: In my junior days, editors had to splice tape: how has radio advertising changed since you started? CG: How did your career start?

Creativity 130

Creativity Freelance Copywriting Script Copywriter 130

Neil Patel

MARCH 10, 2021

In advertising, there is no full-proof plan you can follow that will guarantee your success. Many people tend to focus on the other aspects of creating a video: script, casting, storyboarding, etc., Too often, advertisers will try to do too much when it comes to music. 5 Ways to Use Music in Marketing Paid Ads. Set the Mood.

Marketing 138

Marketing Brand Awareness Script Entertainment 138

Neil Patel

MAY 27, 2021

One of the most significant issues small-to-medium-sized businesses (SMBs) have had with audio advertising is it’s not particularly intuitive. Some marketers have audio scripts ready; others have never written an audio script in their lives. One of the most compelling pros of audio advertising is its simplicity.

Ads 119

Ads Script Advertising Long Form Content 119

Elna Cain

JANUARY 12, 2023

Businesses often seek writers formally trained in media writing and wickedly good storytellers. Although you can make money writing scripts for film, you can also create scripts for business video content used on social media, websites, and YouTube. They said they’d be interested in having me write a script for them.

Content Writer 162

Content Writer Writer Medical Copywriter 162

Neil Patel

AUGUST 20, 2021

Commercial advertisements are one of the best ways to encourage customers to buy your products, and understanding the psychology behind why certain purchasing decisions are made will help influence your advertising approach for higher conversion rates. There’s one vital thing to remember: not all advertisements are equal.

Persuasion 138

Persuasion Ads Advertising Copy 138

Credible Content

JUNE 23, 2023

The primary purpose of the script is to encourage people to give a call (teleshopping number) and place an order. ” – Joe Sugarman, Advertising Secrets of the Written Word. ” – John Caples, Tested Advertising Methods. .” ” – John Caples, Tested Advertising Methods.

Copywriter 130

Copywriter Copywriting Promotion Persuasion 130

Grammarly

JULY 25, 2024

7 trends in marketing communication 1 Personal multimedia storytelling Storytelling is a classic marketing strategy that uses a narrative to communicate a brand’s message. Using media-rich storytelling in marketing can help humanize your brand, engage your audience, and build a loyal customer base.

Communication 105

Communication Marketing Storytelling Social Media 105

Content Marketing Institute

DECEMBER 21, 2018

In 2018, content marketers renewed attention to the why’s and how’s of brand storytelling techniques, almost as if storytelling didn’t exist until January 1, 2018. They even include sample scripts for team leaders to follow during group question-and-answer sessions. Nothing is left to chance. contentmarketing Click To Tweet.

Content Marketing 108

Content Marketing Storytelling Marketing Content 108

ProBlogger

JULY 13, 2014

And the reason is simple enough – as opposed to the other forms of advertising, video marketing is expensive, and thus, not hitting the goals is a much nastier burn. Storytelling is what will glide you past the fluff on the Internet. The script should tell a story that symbolizes your brand in one way or other. .

Script 47

Script Marketing Content Promotion 47

Smart Blogger

MARCH 10, 2023

So, even if you aren’t a highly technical writer, as long as your storytelling skills are on point, writing case studies might be in your wheelhouse. Video Script Writing Video is becoming one of the best ways for businesses to reach potential customers. They may also need scripts for webinars, another sales tool.

Freelance 120

Freelance Writing Finance Script 120

Content Marketing Institute

JANUARY 16, 2018

If your business is thinking about indulging its inner technophile, let these cool content examples from intrepid brands inspire you to swallow the red pill and enter the Matrix-like world of machine-driven storytelling. Then, there’s 19Crimes, a wine-and-spirits brand that built its marketing platform around compelling storytelling.

Brand 111

Brand Content Storytelling Editorial Team 111

Smart Blogger

JANUARY 6, 2023

Video game writing covers a variety of creative writing tasks in the industry, from writing scripts and packaging materials, to strategy guides and social media posts. Narrative designers are the storytellers who determine the video game design. Check for consistencies in the script, story, and gameplay. Let’s do this!

Writing 81

Writing Script Portfolio Social Media 81

The Creative Penn

NOVEMBER 4, 2022

So, the way I look at transmedia storytelling is it's basically telling a single story or story experience across many different formats. So, because I was doing Geek Syndicate I knew a few companies in the comic sphere, and I was able to get some advertising. Maybe I could write a script for a comic, another comic.'

Publisher 98

Publisher Publishing Publishing Script 98

Content Hacker

JANUARY 31, 2024

Ready to see how storytelling can build bridges between businesses and people? Table Of Contents: Branded Content and Its Impact on Marketing The Evolution from Conventional Ads to Brand Storytelling Case Studies: 7 Examples of Branded Content Benefits of Branded Content Marketing 1. Check out our AIO Blogger course.

Brand 52

Brand Storytelling Content Content Creation 52

Smart Blogger

MAY 26, 2023

For instance, consider the copywriter who was tasked with advertising a new brand of sneakers. Advertising Copywriter : Brainstorms catchy slogans, memorable taglines, and compelling advertising concepts. Experiment with different formats, be it blogs , social media posts, or ad scripts.

Copywriter 67

Copywriter Copywriting Persuasion Freelance Copywriting 67

ProBlogger

MARCH 7, 2011

This guest post is by Marjorie Clayman of Clayman Advertising. This kind of nuanced, multi-level storytelling can also convert a good blog into a great one. How else can you bring that nuanced storytelling to your blog? There are a lot of things that shows like Friends didn’t warn teens and twenty-somethings about. A Saturday!

Blogging 40

Blogging Blog Storytelling Script 40

Shorthand Content Marketing

MAY 8, 2022

Whatever the specific title, the ideal content marketing specialist needs a combination of writing, storytelling and strategizing skills in order to create and manage marketing projects that resonate with a target audience. Content Marketer and Content Marketing Expert . Content Marketing Consultant .

Content Marketing 52

Content Marketing Marketing Content Entertainment 52

The Creative Penn

JULY 14, 2024

KimBoo: I'm one of those bog standard, ‘I wanted to be a storyteller since I was a kid.' Or I try to write it according to the outline, and then I go off script completely because my curiosity takes me in a different direction. I'm very excited. Joanna: Oh, good. I loved reading as a kid. I loved telling stories.

Writing 52

Writing Writer Publisher Publishing 52

Content Marketing Institute

OCTOBER 24, 2017

Can be presented as the main course or served as a pre-roll advertising appetizer. Video can be served as main course or pre-roll advertising appetizer, says @joderama. As with any content effort, your video-based storytelling needs to be supported by a deliberate, strategic plan. Click To Tweet. When to use them.

Content 111

Content Script Storytelling Social Media 111

Content Marketing Institute

JANUARY 15, 2018

” Frank Strong, owner, Sword and the Script Media. Advertising & Public Relations. HANDPICKED RELATED CONTENT: Video Storytelling Secrets From an Award-Winning Series. Negativity. It’s focused on attacking other players in the market, trying to put the competition down and creating conflict to get attention.

Content 112

Content Content Creator Content Marketing Social Media 112

The Creative Penn

NOVEMBER 18, 2024

They've done MRI scans on the brains of people who've been through a traumatic car crash, survived, but then they read them the script of what happened during that car crash. Number three is advertising on the website. Sommeliers, cheese people, chefs, anybody, but it's all about the storytelling. So it's a huge chain.

Writing 52

Writing Food Writer Social Media 52

Freelance Writing Jobs

MARCH 17, 2025

Video content is taking over online, making video production one of the most powerful skills for storytelling and marketing. Storytelling Abilities Every video tells a story, no matter if it’s a brand’s journey or a cinematic short. Pay attention to scripting, pacing, and the emotional resonance of your work.

Freelance 59

Freelance Writer Portfolio Storytelling 59

Grammarly

FEBRUARY 14, 2025

Writing, coding, and creativity: They assist users in generating high-quality content, composing code, and even crafting poetry, novels, and scripts. Image creation: Platforms like OpenAIs DALL-E turn textual descriptions into custom, high-quality visuals, revolutionizing design, advertising, and the visual arts.

Architecture 110

Architecture Government Utilities Medical 110