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Social Media Laws: What Are They and How Do They Impact Brands?

Contently

Social media has profoundly shaped global events, public discourse, and the very fabric of our societies since the early 21st century. This provision established that online platforms (and later social media companies) would not be classified as publishers, which gave them immunity from liability for user-generated content.

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How to Use Podcasts as Part of Your Content Marketing Strategy

Contently

Talk about a great place for financial organizations to advertise their services. They found the following brand awareness lift based on industry: Retailers: 79% B2B: 77% Consumer goods: 63% Pharmaceuticals: 37% Automotive: 30% Telecommunications: 26% Insurance: 24% What makes a good podcast?

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Mobile vs Desktop Usage: Is It Changing?

Neil Patel

Social media, unsurprisingly, is a big one with 80% of social media usage coming from mobile devices. From construction to telecommunications to healthcare, B2B offers a wide range of services and products which will attract an array of customers. The numbers are slightly different from a U.S.-only

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How to Respond to Ripoff Report Reviews

Neil Patel

According to reputation management best practices , you should claim all the online listings you can, including local directories, social media , and authoritative sites such as government and educational domains. Companies use advertising and PR campaigns to remove harmful content from the internet legally.

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15 Content Marketing Trends That Need Your Close Attention

Copywriter Collective

It is reported by AdAge that 30% of Forbes advertising revenue now comes from native advertising. One of itslatest iterations is Special Features that gives advertisers access to the same content creation tools as the Forbes editorial staff. One of the challenges with native advertising is scaling it.

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How to Create The Perfect Call-to-Action

Neil Patel

Social media expert Jon Loomer understands how to use the power of instant gratification to get people to opt in to his email campaign. Demian Farnworth shared a powerful copywriting formula for dominating social media platforms and captivating people’s minds: Identify a problem Agitate the problem Proffer a solution.