Smart Blogger

JUNE 11, 2024

Perhaps you’re considering paid advertising… The problem? You see, paid advertising can be one of the most effective ways to drive traffic (and sales), but only if you understand how it works. Here’s what you need to know before creating your first paid ad… What is Paid Advertising?

Advertising 78

Advertising IT Social Media Ads 78

The Creative Penn

JANUARY 6, 2023

How can you use paid advertising as part of your book marketing strategy? How advertising has changed in the past decade. The difference between paid advertising and other forms of marketing. Why building your mailing list can be your best free advertising option. Is it worth it to advertise a standalone book?

Advertising 98

Advertising Marketing Ads Social Media 98

Content Hacker

APRIL 9, 2024

The secret often lies in how they’re advertised. Learning how to advertise your blog is crucial, not just for attracting eyes but also for keeping them glued. Let me share with you eight actionable steps on how to advertise your blog effectively. Table Of Contents: How to Advertise Your Blog in 8 Easy Steps 1.

Advertising 71

Advertising Blog Blogging Social Media 71

Backlinko

MARCH 3, 2025

Unlike paid advertising or social media, organic traffic attracts visitors with clear intent. This is especially true when you compare it to paid advertising, which costs anywhere from $0.11 As you can see, organic traffic can deliver incredible ROI compared to the ongoing costs of paid advertising. Not random traffic.

IT 104

IT Keywords Brand Awareness SEO 104

Backlinko

DECEMBER 9, 2024

Adhere to Google’s Guidelines When linking to other domains as part of advertising or sponsorship, you should use rel=”nofollow” or rel=”sponsored” tags. But when it comes to backlink anchor text, you need to be careful. This is official Google guidance from their spam policy page.

SEO 94

SEO IT Text Engineering 94

Grammarly

DECEMBER 6, 2024

This is known as user-generated content marketing, which can include featuring customer testimonials in advertisements, sharing user photos on social media, and incorporating reviews into email campaigns. Then, strategically integrate their content across your marketing channels.

Communication 105

Communication Marketing Storytelling Social Media 105

Neil Patel

JULY 26, 2021

Humorous content will always have a place in marketing and advertising. Don’t Rely on Text Alone. Gone are the days of text-only Facebook posts—we’ll leave that medium to Twitter. Facebook posts are perfect for sharing a nice photo or video, and your users will engage with that more than a plain text update.

Post 145

Post Writing Social Media Advertising 145

Neil Patel

JUNE 14, 2021

Google discovery ads are changing the game by implementing a more powerful AI to take a lot of the guesswork out of paid advertising on Google. Let’s shift gears now to an advertiser standpoint. You understand the benefits to the user, but what about advertisers on Google? That’s what we’re going to cover in this article.

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Ads Advertising Text Promotion 134

Neil Patel

DECEMBER 13, 2021

If your business deals with the B2B sector, it’s likely you’ve considered using LinkedIn as an advertising platform to reach your customers. We’ll go through the process of setting up your ad account and also teach you how you can improve your advertising campaign over time, perfecting your messaging, brand voice, and approach.

Ads 126

Ads Sales Social Media Advertising 126

The Hoth

DECEMBER 17, 2024

Like virtually every other industry, the real estate business has largely gone digital, especially in terms of advertising. In other words, a backlink profile consisting only of high-quality guest posts with similar anchor text (the text masking a hyperlink) will raise red flags to Google.

SEO 97

SEO Engineering Keywords Website 97

Neil Patel

FEBRUARY 10, 2021

The benefits of PPC advertising include: buyer conversion increased audience reach higher profits stronger brand recognition increased access to marketing data. If you’re not advertising on Google, you’re missing out on big opportunities. Click Edit, Find and replace, Add text, or Change case. How to Edit Google PPC Ad Text.

Ads 136

Ads Search Engine Optimization Keywords Text 136

Make a Living Writing

DECEMBER 10, 2024

.” What they’re looking for: According to their writer’s guidelines, which you can get by filling out a form on their website (your name and email address are all that’s required), the company looks for “fresh text and funny, clever writing.

Freelance 98

Freelance Writing Portfolio Editorial 98

Neil Patel

OCTOBER 15, 2020

With individuals worldwide spending nearly seven hours online every day, advertising through organic search is too good an opportunity to pass up. But if you’re going to advertise through SERPS, it’s important to try to rank as highly as possible. Choosing keywords for pay-per-click (PPC) advertising is a whole different ball game.

Keywords 145

Keywords Website Advertising SEO 145

Neil Patel

SEPTEMBER 11, 2020

If you choose the contract plan, you’ll work with a Yelp sales representative to create an advertising program that fits your business’s needs. An advertising service exclusively targeting Yelp users, this feature displays advertisements to consumers on the platform’s search results pages and business pages, via desktop and mobile.

Ads 145

Ads Landing Page Advertising Sales 145

Backlinko

DECEMBER 29, 2024

This includes attracting more qualified leads, building authority, and increasing revenueall without spending a dime on advertising. You’ll also want to add descriptive alt text to your images. SEO has many benefits for plumbersespecially if youre at the top of the search engine results pages (SERPs).

SEO 99

SEO Keywords Contractor Insurance 99

Neil Patel

DECEMBER 30, 2021

With Facebook lead ads, you can choose from several campaign types, including: demos downloads, like PDFs discounts event advertising. Facebook lead ads work in much the same way as other advertising. First, Facebook advises businesses to familiarize themselves with the terms of service and its advertising policies.

Ads 133

Ads Advertising Lead Generation Text 133

Neil Patel

MARCH 15, 2021

I don’t know if you have seen it recently, but I just updated the article and included tips on what advertisers can do with the rising ad costs and how to keep your costs down. The second feature I added is the anchor text distribution chart. This breaks down the link text people are using to link to you. Conclusion.

Text 145

Text SEO Engineering Ads 145

Neil Patel

DECEMBER 14, 2020

A solid advertising strategy can help you increase sales as competition on the platform heats up, even if you don’t have a massive budget. So what’s the best way to increase your visibility and start building your top of the funnel advertising strategy? Don’t put all your advertising eggs in one basket.

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Ads Sales Brand Awareness Landing Page 145

Neil Patel

APRIL 14, 2021

If your customers are not searching for your product or service in Google, then obviously, AdWords search advertising is not going to work for you. Ubersuggest will tell you how often people search these phrases, how competitive the keywords, and how much it’ll cost to advertise on each keyword. So let’s take a look at that now.

Landing Page 143

Landing Page Advertising Keywords Ads 143

Grammarly

MARCH 15, 2024

Generative AI tools use artificial intelligence to produce new content, such as images, text, audio, and video. Text generators Text generators are likely the first thing that comes to mind when you think of generative AI. Text generators also function as chatbots. What are generative AI tools?

Text 116

Text Advertising Education Social Media 116

Neil Patel

MARCH 8, 2021

Plus, open rates for texts vastly surpass email — 98 percent versus just 20 percent for email. Mobile advertising works, but only if your message makes it to the consumer’s inbox, and only if your ad is mobile-optimized. Wait until you see what text messages get. The Many Advantages of SMS Marketing.

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IT Marketing Text Keywords 145

Neil Patel

MARCH 28, 2023

With Facebook’s advertising platform, you’ve got access to an audience that shows actual interest in your offer. For example, if you have at least some basic experience advertising with a good budget, you can probably afford to target up to a million—2 million people (assuming your targeting here is good). Time for happy hour.

Ads 145

Ads Landing Page Ad Copy Advertising 145

Neil Patel

JUNE 23, 2021

If you’re using paid advertising as part of your marketing campaign, you need to be creative and strategic. It’s more important, though, to make your advertising strategy and your copy unique and compelling. Next, try to use the words ‘you’ and ‘your’ in your advertising strategy. What are the main types of advertising copy?

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Ad Copy Copy Ads Persuasion 136

Caroline Gibson

MAY 11, 2021

CG: IPA stands for Institute of Practitioners in Advertising … in other words, the creative industry. PM: Advertising has changed immeasurably in the last 13 or so years. This has had an effect on the quality and type of advertising you see nowadays. Everyone who takes the Diploma says how much it’s changed their career.

Creativity 130

Creativity Freelance Copywriting Agency Recruitment 130

Neil Patel

FEBRUARY 23, 2023

Facebook, Twitter, Instagram, and other social media sites all have their place in advertising. That said, there’s no point in advertising on the site unless you follow LinkedIn ads best practices. I’ll also teach you how you can improve your advertising campaign over time, and create an effective social media strategy.

Ads 104

Ads Advertising Text Social Media 104

Jane Friedman

FEBRUARY 20, 2024

In other words, the very medium we rely on to advertise our books is, more often than not, useless. Copying text from a beautifully designed PDF file can quickly turn into a headache if the pasted contents end up looking like a mangled soup of words. Here’s how: 1. Images in PDF files are compressed and difficult to extract.

Construction 138

Construction Copy Text Blogger 138

Kristi Hines

AUGUST 2, 2023

Enter any URL and have the text content rewritten for your clients. VPLATE Video Ads offers a service where you create engaging video advertisements for businesses or individual sellers. With Video Captions, offer a service converting YouTube videos into transcribed text and summarizing its content.

Utilities 246

Utilities Transportation Medical Content Creation 246

Express Writers

JANUARY 28, 2025

Paid Advertising : Facebook Ads, Google Ads, and sponsored posts. Paid advertisements, on the other hand, help you promote your blog posts through pay-per-click advertising, while sponsored posts enable you to collaborate with established brands to feature your blog post and further increase your visibility.

Promotion 52

Promotion Blog Post Post IT 52

Neil Patel

SEPTEMBER 9, 2021

Step 6: Add Text. Tap on the “Text” tab to add captions to your TikTok video. TikTok Video Editor for Advertisers. Advertisers can access a suite of editing tools to make their video content suitable to upload on TikTok through these steps: Find the editor under the “Create a Video” section of your Ad Manager dashboard.

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Text Social Media Advertising Utilities 137

Grammarly

SEPTEMBER 18, 2023

Marketers and advertisers can use AI copywriting to save time and money. Any form of writing used in marketing is considered copy , from the text on a website page to a TikTok video script. Once you’ve completed your copy, you can feed it into an AI program and have it scan the text for any spelling or grammar mistakes.

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Copywriter Copywriting Script Marketing Copy 122

Caroline Gibson

NOVEMBER 7, 2022

CG: In my junior days, editors had to splice tape: how has radio advertising changed since you started? Radio isn’t a selection of cut-and-paste text or pushable digital assets: radio is a performance. I’m approached all the time now by fabulous young people in their early 20s with good degrees begging to come and make tea.

Creativity 130

Creativity Freelance Copywriting Script Copywriter 130

Neil Patel

JULY 19, 2021

Instagram is one of the best social networks to advertise on. It has grown to be just as big of an advertising platform as its parent company, Facebook. Why Advertise on Instagram? It’s attracting tons of big brands because it’s well worth it to advertise there. Instagram is growing, and it’s growing fast.

Ads 145

Ads Advertising Entertainment Promotion 145

Neil Patel

SEPTEMBER 20, 2021

If you’ve been creating paid ad campaigns for a while, you’ve likely noticed how competitive online advertising has become. It’s time to stop wasting money advertising to users who will never convert. Look at the advertising rates on Instagram, Facebook, Google, or whatever other channel you want to use.

Ads 126

Ads Ad Copy Advertising Social Media 126

Neil Patel

DECEMBER 8, 2020

Let’s start by analyzing the pros and cons of advertising to a mobile audience. But why is this type of ad a pitfall for mobile advertisers specifically? Use Mobile Native Advertising. Mobile native advertising is an ad format that allows an ad to blend in with the app or mobile site on which it runs.

Engagement 145

Engagement Ads Advertising Social Media 145

Neil Patel

MAY 12, 2021

Then there’s the overall effectiveness of your advertising. In contrast, paid ads are advertising services you pay for on a specific platform. Sarathy went on to add that brands need to analyze their content if they’re to deliver the correct mix of UGC, visual, and text content. Paid leads are usually known as PPC ads.

Social Media 145

Social Media Advertising Promotion Creativity 145

Neil Patel

AUGUST 31, 2021

In simple words, it’s a way to organically advertise your brand through high-quality content. Nowadays, most social media apps let you post a variety of content formats including photos, audio clips, long-form text, and videos. However, you don’t have to stick to the largest platforms for effective advertising.

Website 145

Website SEO Recruitment Brand Awareness 145

Backlinko

JANUARY 6, 2025

According to Semrushs Advertising Research tool , Lumens is attracting over 27k monthly users from ads. Analyze Your Competitors Campaigns Following the breadcrumbs of how your competitors do ads can save you months of time and money. Staying with the lighting example, Lumens is a competitor.

Storytelling 109

Storytelling Keywords Landing Page Sales 109