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In a world of AI-generated marketing, where’s the Creative Director?

Nick Ursborne

As a budding young copywriter in the early 1980s, I worked with an art director as my partner, and our work was overseen by the agency’s creative director. Creative directors were at the top of the pile in Creative Departments. They shaped the overall creative output of the agency. Volume isn’t enough.

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People Round-Up, Mid-November 2022

Publishing Trends

Lisa Beech joins Nelson Books as Director of Publicity; previously, she was Associate Director of Publicity at WaterBrook & Multnomah. Erin Fitzsimmons joins Sourcebooks as Senior Art Director for Fiction. In agency news… Ann Rose , formerly of Prospect Agency , joins The Tobias Agency as Literary Agent.

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People Round Up, Early April, 2024

Publishing Trends

Joining Sourcebooks on April 11 to build the imprint are two editorial staffers from Katherine Tegen Books : Ben Rosenthal , who was editorial director, and Mabel Hsu , who was executive editor. They will report to Sourcebooks editorial director Jenne Abramowitz. Julie Schrader has joined as associate art director.

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People Round Up, Early November, 2024

Publishing Trends

June Park has joined as art director, previously she was senior designer at Farrar, Straus and Giroux. Keith Hayes has joined as senior art director, he was previously creative director at Flatiron Books. In Agency News Georgia Bodnar has launched her own agency Noyan Literary.

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People Round-Up, Early April 2023

Publishing Trends

In agency news… Jana Hanson , formerly Agent at Metamorphosis Literary Agency , joins D4EO Literary Agency as Agent. Allison Devereux joins Trellis Literary Management as Agent; she was previously Agent and Foreign Rights Director at the Cheney Agency. Sweeney will join as Partner and Associate Publisher on May 1.

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People Round-Up, Mid-January 2023

Publishing Trends

At Penguin Random House , Vaishali Nayak , previously Senior Marketing Manager at HarperCollins Children’s Books , joins as Assistant Director of Brand Marketing. At Tuttle Publishing , Laura Ferguson joins as Sales and Marketing Director. Dan Berkowitz becomes Executive Director, Paid Marketing at Open Road Integrated Media.

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People Round-Up, Mid-December 2022

Publishing Trends

She had been serving as interim publisher for almost a year, following the departure of Andy Hunter ; prior to joining Catapult, she was VP and Executive Director of Marketing Strategy at the Hachette Book Group. At Audible , James Finn joins as Head of Global Brand and Content Marketing. Most recently he was President of StoryCrate.