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As a writer, marketer and product creator, I find myself working with AI every day. Back when I started working as a trainee copywriter at an ad agency in 1979, I was just four years out of school. I went to art school in London. And when I went to my interview at the ad agency, it was pretty random. I travelled.
As a budding young copywriter in the early 1980s, I worked with an artdirector as my partner, and our work was overseen by the agency’s creative director. Creative directors were at the top of the pile in Creative Departments. They shaped the overall creative output of the agency. Volume isn’t enough.
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In the case of Razorbill and Inkyard, it helps to consider current sales trends: The children’s market has been declining. Some imprint launches are opportunistic, meant to take advantage of current events or a growing market. An artdirector? A marketingdirector? Discoverability is a major issue there.”
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Carlos Hernandez has joined PRH Grupo Editorial as director of sales, special markets, focusing on the Origen imprint. At Spiegel & Grau , Jess Bonet has joined as marketingdirector, reporting to publishing director Nicole Dewey. Michelle Waters joins Riverhead as marketing manager.
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She was previously director of DEI at Jazz at Lincoln Center. At Penguin Random House , Daniel Denning joins as senior marketing manager of Ballantine Books Group. Sophie Normil joins as senior marketing manager. Emily Siegmund joins as marketing manager. Travis Smith has joined as senior marketing manager.
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