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What’s the Difference Between a Content Creator and an Influencer?

Neil Patel

In today’s internet-focused age, words like “content creator” and “influencer” are thrown around on nearly every social media platform. In a nutshell, content creator is a broad term describing someone who produces some form of content, including but not limited to blog posts, videos, photography, and reels.

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Be the Best Content Writer

ContentWriters

With an average of more than 6 million posts published daily , the demand for exceptional content writers is high. While industry and technical knowledge are important, what separates average content creators from the best is the ability to craft compelling narratives that engage readers and drive results.

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How to Find Marketing Talent for Your Small Business or Agency

The Hoth

For instance, most small to medium-sized businesses won’t have the funds to keep a top-tier marketing agency on retainer. They also have to focus on building brand awareness, generating and nurturing leads, and finding ways to increase revenue. What types of content should they create? Not at all. The good news?

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Find the Blog Posting Frequency that Works for You

Express Writers

Most brands either want to drive organic traffic or increase their brand awareness. According to HubSpot , if driving organic traffic is your goal, you should blog more frequently, while increasing brand awareness doesn’t require as much content. What are similar content creators doing on their blogs?

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The 9 Core Roles on an Established Content Team

Intergrowth

In some organizations, the content department exists of a single marketing manager who works with an outside digital marketing agency to build content for their website. But if you’re building a content marketing team, there are a handful of roles you should consider hiring for.

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How to Answer 25 FAQs on Content Marketing

Content Marketing Institute

The goals of content marketing are simple: you build your brand awareness by personalizing your brand, you establish yourself as a thought leader in your industry, and you increase traffic to your website with each post by using SEO friendly keywords. Mariya Bentz , MBM Agency. Neema Kapoor, Relevance.

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What is Programmatic Buying For PPC?

Neil Patel

Fifty-four percent of agencies purchased more than 41 percent of their video inventory through programmatic advertising, compared to only 50 percent in 2019. AI pulls audience data so advertisers can launch a paid media strategy that fosters brand awareness. Video is a leading driver in programmatic advertising.