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The Importance of Technical Writing in Marketing

ContentWriters

Building Brand Awareness & Visibility Clear, engaging technical content can be published as blogs, white papers, or gated resources that introduce your brand to a broader audience. It’s usually about a specific announcement involving the company or agency issuing the release.

Writing 64
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Thanks to Our Customers & Talented Employees, NP Digital Wins Agency of the Year

Neil Patel

I’m proud to announce that MediaPost, a well-respected media, advertising, and news publication, recognized NP Digital as the Search/Performance Agency of the Year. Not just because they have so many years of agency experience, but because they embody the true values of NP Digital. Here’s how we did it. Let’s talk.

Agency 92
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7 Things You Need to Do After Publishing New Content

Contently

If third-party agencies, media partners, agency creators, or public relations firms were involved, you can also send it their way. Your KPIs will look different for building brand awareness, generating leads, driving sales, and retaining customers post-sale. Execute a larger internal communications plan.

Publisher 136
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How to Craft a Winning Video Content Strategy for Copywriters to Drive Traffic and Boost Sales

Copywriter Collective

It is also a strategy that reputed reporting agencies used to keep their visitors hooked to the page longer. Higher Engagement & Social Shares Video content is more likely to be shared on social media than text-based content, increasing organic reach and brand awareness. Text wrapped videos are a killer.

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10 Content Marketing Metrics to Track (+5 Experts on the Ones that Matter to Them)

Buffer

Social media metrics Is one of your content marketing goals building brand awareness , being seen as an industry thought leader , or driving website traffic? about the benefits of our software when we get them on a demo. In turn, this makes for an easier sale and a better relationship in the long run, she says. 

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10 SaaS Marketing Examples That Are Actually Fun 

The Hoth

The ‘freemium’ SaaS business model To attract subscribers, many SaaS companies use the ‘freemium’ business model, where they provide a free demo or free version to reel in users. Once a user downloads the demo or free version, the goal then becomes nurturing them into becoming a paying customer. The good news?

Marketing 102
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Content Marketing Metrics that Matter

Verblio

Companies and agencies need to ensure there’s a streamlined and effective strategy to produce content and measure its effectiveness in growing a business. Measuring the amount of earned backlinks that point to your content shows the strength and stature of your assets.