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In a world of AI-generated marketing, where’s the Creative Director?

Nick Ursborne

As a budding young copywriter in the early 1980s, I worked with an art director as my partner, and our work was overseen by the agency’s creative director. Creative directors were at the top of the pile in Creative Departments. They shaped the overall creative output of the agency.

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People Round-Up, Early June 2023

Publishing Trends

VP, creative director at Harper Children’s Barbara Fitzsimmons is retiring on June 30. Jennifer Weis has launched The Weis Agency , based in New York City. Weis was a senior agent at Ross Yoon Agency , which was recently acquired by WME , and previously executive editor at St. She was at Olswanger Literary Agency.

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People Round-Up, Mid-November 2022

Publishing Trends

Lisa Beech joins Nelson Books as Director of Publicity; previously, she was Associate Director of Publicity at WaterBrook & Multnomah. Erin Fitzsimmons joins Sourcebooks as Senior Art Director for Fiction. In agency news… Ann Rose , formerly of Prospect Agency , joins The Tobias Agency as Literary Agent.

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How to Humanize PPC Ads

Neil Patel

As marketers and brands, many of you use PPC ads to drive traffic to your brand or a client’s website. Aside from those I’ve already listed, there are a few other essential reasons to humanize your PPC ads and your brand in general. Humanizing your brand can give you a competitive edge and improve customer retention.

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People Round-Up, Mid-December 2022

Publishing Trends

She had been serving as interim publisher for almost a year, following the departure of Andy Hunter ; prior to joining Catapult, she was VP and Executive Director of Marketing Strategy at the Hachette Book Group. At Audible , James Finn joins as Head of Global Brand and Content Marketing. Most recently he was President of StoryCrate.

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People Round Up, Mid March, 2024

Publishing Trends

In Agency News… At Laura Dail Literary Agency , Jennifer Udden has joined as literary agent. Penguin Random House promotions: Lauren Weber , has been promoted to executive director,brand development, and will report to Suzanne Herz. Eric Chinski , has been promoted to editorial director, nonfiction at FSG.

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People Round Up, Early April, 2024

Publishing Trends

In Agency News… At WME , Eve Attermann has been promoted to partner in the books department. At Storm Literary Agency , Sheila Fernley has joined as an associate agent. At Tobias Literary Agency , Danai Christopoulou has been promoted to assistant literary agent. Mia Johnson has been promoted to associate art director.