Content Marketing Institute

APRIL 17, 2018

Interestingly, brand voice remains a critical need and this guide can help you create a helpful one. If your logo didn’t appear with your content, could your audience identify the content as coming from your brand? Would someone viewing your content on different channels know it all came from the same brand?

Brand 112

Brand Content Creator Electronics Editorial 112

Content Marketing Institute

DECEMBER 7, 2023

Megan Gilbert joined as editorial director to launch FORTUNE Brand Studio. Learn how she leads the agency and why she's a Content Marketer of the Year finalist. Four years later, she's the vice president and has helped grow it to $16 million in revenue.

Brand 108

Brand Editorial Agency Content 108

Content Marketing Institute

APRIL 26, 2018

Your peers – even at brands lauded for their content approach – struggle with the same issues. At the recent Intelligent Content Conference, Robert Rose, CMI’s chief strategy advisor, questioned the leaders of notable content brands about how they tackle the issues. Build a Content Brand. Well, guess what?

Brand 110

Brand Contractor Editorial Content 110

Content Marketing Institute

FEBRUARY 19, 2018

As the rise of social media and influencer marketing has led to exponential opportunities for content marketing for corporate brands, it also has presented countless opportunities for content marketing for personal brands. Should people closely connect their brand to their employers? But how do the two work in harmony?

Brand 111

Brand IT Social Media Editorial 111

Content Marketing Institute

SEPTEMBER 7, 2018

Editor’s note: Given the never-ending need for metrics to prove the value of your content, we wanted to bring back this article published last year about how to measure brand awareness. Before you create content to boost brand awareness, it’s important to consider whether you’re creating the right type of content. Take infographics.

Brand Awareness 112

Brand Awareness Brand Content Editorial Team 112

ContentWriters

MARCH 15, 2023

A content style guide can help your business create consistent and on-brand messaging across all channels and platforms, no matter who creates the content. We also provide examples from well-known brands so you can have a comprehensive and practical understanding of how to do it. Here are some steps to help you get started.

Brand 98

Brand Editorial Content Writing Style 98

Content Marketing Institute

JANUARY 16, 2018

If your business is thinking about indulging its inner technophile, let these cool content examples from intrepid brands inspire you to swallow the red pill and enter the Matrix-like world of machine-driven storytelling. Give consumers a voice in your brand stories. The robot even has its own Twitter handle. Click To Tweet.

Brand 111

Brand Content Storytelling Editorial Team 111

Neil Patel

FEBRUARY 15, 2021

You can use it to drive traffic, revenue, and brand awareness. For example, you might be talking to various audiences or working for an agency. Sometimes something’s got to give, and that may mean outsourcing some of your excess work to freelancers or an agency. Why Are Social Media Marketing Shortcuts Helpful?

Social Media 145

Social Media Media Marketing Agency 145

Backlinko

APRIL 17, 2024

Top 12 SEO Agencies in 2024 In this section, we’ve put together a list of the top SEO services across the following categories: On-Page SEO Technical SEO Content Creation Local SEO Link building Ecommerce SEO SaaS SEO International SEO Note: Need help getting matched with the perfect agency for your needs?

SEO 117

SEO Agency Collaboration Content Creation 117

Publishing Trends

NOVEMBER 17, 2022

At Wonderwell , Eva Avery joins as Editorial Director. In agency news… Ann Rose , formerly of Prospect Agency , joins The Tobias Agency as Literary Agent. Sera Rivers joins Speilburg Literary Agency as Literary Agent; she was previously at Martin Literary Management. She was previously Editor at Chronicle Prism.

Art Director 94

Art Director Warehousing Editorial Recruitment 94

Quick Sprout

JULY 26, 2022

Each service is segmented by category, so you can find the digital marketing agency that best fits your needs. Ignite Visibility – Best All-Around Digital Marketing Agency. Ignite Visibility is a full-service digital marketing agency. Pearl Lemon is a UK-based SEO service agency. Get a Free Quote. Get Started.

Digital Marketing 144

Digital Marketing Marketing Agency Search Engine Optimization 144

Content Marketing Institute

SEPTEMBER 6, 2018

Our role isn’t just to build strong, trusting customer relationships now but to serve as true agents of change – enabling our brands, our strategies, and our stories to evolve along with them. Agency of the Year (fewer than 100 employees). Agency of the Year (more than 100 employees). Healthcare IT News Australia.

Content Marketing 99

Content Marketing Editorial Healthcare Entertainment 99

Publishing Trends

DECEMBER 19, 2022

At Audible , James Finn joins as Head of Global Brand and Content Marketing. Following a reorganization, Leigh Haber has left her position as VP of Books at Oprah Daily and Editorial Director of Oprah’s Book Club. In agency news… Laurel Symonds joins KT Literary as Literary Agent. Most recently he was President of StoryCrate.

Architecture 92

Architecture Agency Editorial Finance 92

Neil Patel

SEPTEMBER 27, 2021

Content Marketing Institute Blog – Success Focus: Editorial Calendars. The more topics you cover and the more writers you bring on board, the more important it is to create an editorial calendar. It’s the only form of marketing where the target audience is able, and even encouraged, to talk back to the brand.

Marketing 143

Marketing Blogging Blog Social Media 143

Publishing Trends

JANUARY 19, 2023

At Penguin Random House , Vaishali Nayak , previously Senior Marketing Manager at HarperCollins Children’s Books , joins as Assistant Director of Brand Marketing. Kevin McLain , formerly Editorial VP at Avalon Travel , joins Timber Press as Editorial Director. She will serve as a strategic advisor to the US board going forward.

Art Director 81

Art Director Editorial Agency Sales 81

Grammarly

JANUARY 21, 2025

I work in a fast-paced environment at a marketing agency, where efficiency is critical. Grammarlys AI features offer comprehensive editorial suggestions, ensuring crisp messaging and brand consistency. In other words, my productivity decides my success. Thats why Grammarly is indispensable to my day-to-day.

Marketing 110

Marketing Portfolio Editorial Collaboration 110

Contently

NOVEMBER 22, 2023

To create an editorial calendar that successfully moves leads further down the funnel, you’ll need more than a spreadsheet filled with topics and deadlines. A well-crafted, results-focused editorial calendar ensures your content efforts aren’t just a shot in the dark. The Anatomy of a Results-Focused Editorial Calendar 1.

Editorial 52

Editorial Editorial Team Collaboration Content Creation 52

ContentWriters

MAY 29, 2024

Brand voice is the unique personality and tone you use to communicate with your customers. It’s what makes your brand feel familiar to customers and distinct from your competitors. Here are three essential benefits of maintaining a consistent brand voice.

Content Creation 64

Content Creation Brand Brand Awareness Content 64

Bramework

AUGUST 3, 2022

Having an editorial content strategy is key for the growth of your blog, website or brand this year. It’s important that your content be researched so that it fits your brand and your audience naturally. What is an Editorial Content Strategy? Why Do I Need an Editorial Content Strategy? This takes strategy.

Editorial 52

Editorial IT Brand Awareness Content 52

Content Marketing Institute

JANUARY 18, 2018

Without building a loyal audience, iQ’s editorial team couldn’t hope to achieve what they’ve set out to do. Luke adds, “We figured out that instead of dropping a bunch of one-time traffic, we want to pull people back in to the site, create those repeat readers, email subscribers, and brand loyalists.”. The evolution of iQ by Intel.

Publishing 111

Publishing Publisher Publishing Editorial Team 111

Contently

MAY 9, 2024

Execute it well and your white paper can position your brand as an industry champion who’s adept at addressing your customers’ needs. Contently recently helped a staffing agency put together a white paper on the current talent landscape. That’s exactly the type of insight the agency’s audience of employers needs to help fill roles.

Proofreader 109

Proofreader Writing Recruitment Brand 109

Content Marketing Institute

FEBRUARY 16, 2018

All the evidence says you’ve got yourself a hard-working individual used to delivering high-quality editorial on tight deadlines. I know because, as a managing editor for a content agency, I’ve employed and then unemployed several members of my old profession. If you’re an agency, this could be different for every client.

Content Marketing 111

Content Marketing Marketing Content Government 111

Content Marketing Institute

AUGUST 7, 2018

Content should address the motivations and needs of the customer at various points of their process , so that it strengthens their positive feelings about the brand, heightens their likelihood to convert, and increases their customer lifetime value. How can I use content marketing to increase brand presence in the most efficient way?

Content Marketing 111

Content Marketing Marketing Content Editorial 111

Intergrowth

SEPTEMBER 12, 2022

Build a well-constructed editorial calendar. For a content plan to be meaningful, it must align with your marketing goals, which could include: Creating brand awareness. If you can’t produce enough on your own, it might be time to hire a content marketing agency like Intergrowth to handle it for you. An Editorial Calendar.

Editorial 52

Editorial Content Content Creation Construction 52

Verblio

APRIL 1, 2025

Cookie-cutter content that’s quick to produce and only loosely based on keyword research will not help you stand out in a crowded market or build credibility and brand authority, which are crucial to increasing Google rankings. Weve created 300 pieces of attorney-reviewed content per month for an SEO agency serving lawyers.

SEO 52

SEO Search Engine Optimization Content Content Creation 52

Content Marketing Institute

DECEMBER 11, 2017

The MainStreet editorial team was a fun, scrappy group, which was good because we were functioning as a startup within the company. Now I’ve started my own company helping businesses of all types develop editorial and content strategies that make sense. There are variations of this arrangement.

Editorial Team 108

Editorial Team Editorial Content Content Creator 108

Publishing Trends

APRIL 8, 2024

At Random House , Sara Birmingham will join May 6 as executive editor, reporting to VP editor in chief Ben Greenburg and working closely with editorial director Caitlin McKenna , to expand the fiction list. At HarperOne , Nina Shield will join as VP, editorial director, starting April 22. She was previously at Ecco.

Art Director 81

Art Director Editorial Agency Creative Director 81

Content Marketing Institute

MARCH 20, 2018

Turn Your Strategy Into a Stellar Editorial Content Plan. Brands willing to invest in and experiment with the technology will be poised to make a big splash, leaving their competitors behind in the kiddie pool of AI-driven content innovation. Content Marketing Strategy Essentials. A practical view of content creation.

Content Creation 111

Content Creation Content Creator Content Editorial 111

Content Marketing Institute

MARCH 22, 2018

The true challenge of becoming a successful (brand) publisher is sustaining an audience, says @LukeKintigh. This is a particularly valuable group to Intel because they care deeply about the topics iQ shares and can help steer the program’s editorial strategy. Click To Tweet. Match tools to touchpoints. Primary stories.

Audience 111

Audience Editorial Team Editorial Social Media 111

Content Marketing Institute

DECEMBER 15, 2017

Bridget Burns, community manager for Tom’s of Maine, explains in this Q&A how micro-influencer marketing works for a brand that values substance over sizzle. These are not people who charge money or make a career out of influencer marketing; they are real people who enjoy the opportunity to engage with our brands.

Recruitment 110

Recruitment Marketing Editorial Team Editorial 110

Content Marketing Institute

MARCH 8, 2018

It can move organizations from a subjective approach, often fraught with editorial friction, to an objective, metric-based approach. Federal agencies must now use “plain language” to communicate more clearly with citizens. Our organization also worked with government agencies that have similar objectives.

Government 111

Government Content Editorial Prose 111

Content Marketing Institute

JUNE 18, 2018

Adding video to your site isn’t a “a fashion accessory, it’s a ‘must-have’ … for every commercial website,” according to EyeView , a video solutions agency. Providing a video-based educational experience allows you to: Position your brand as a niche authority. Video converts more users. EyeviewDigital Click To Tweet. DIY options.

Website 111

Website Editorial Team Landing Page Content Creator 111

Content Marketing Institute

JANUARY 21, 2019

Take the four numbers on the left side of the equation and turn them into percentages: 28% of brands have a documented content mission statement, according to annual research from Content Marketing Institute and MarketingProfs. Only 28% of brands have a documented #content mission statement @CMIContent @MarketingProfs Click To Tweet.

Content Marketing 109

Content Marketing Marketing Editorial Content 109

Publishing Trends

AUGUST 1, 2023

At Penguin Children’s , Gerard Mancini , vice president, executive director managing editorial & production editorial will retire in December. Mancini joined the Viking Children’s editorial team in the fall of 1985. Ali Lake has joined O’Connor Literary Agency as associate agent.

Agency 75

Agency Editorial Editorial Team Copy Editor 75

Content Marketing Institute

SEPTEMBER 26, 2018

Content should address the motivations and needs of the customer at various points of their process , so that it strengthens their positive feelings about the brand, heightens their likelihood to convert, and increases their customer lifetime value. How can I use content marketing to increase brand presence in the most efficient way?

Content Marketing 108

Content Marketing Marketing Content Content Creator 108

Freelance Writing Jobs

FEBRUARY 27, 2023

A group of independent contractors might organize themselves into a formal agency, build a loosely knit professional network, or work together informally on a regular basis. Networks A network is a step up from a casual partnership but not as official as an agency. That is, there would need to be a plan in place, but not a rigid one.

Collaboration 98

Collaboration Freelance Writer Agency 98

Publishing Trends

NOVEMBER 4, 2024

Katherine Nintzel will join as VP, editorial director of Atria Books on November 11th. She was previously with the William Morrow Group for the past 20 years, most recently as VP, editorial director, fiction for Mariner Books. In Agency News Georgia Bodnar has launched her own agency Noyan Literary. Union Square & Co.

Art Director 75

Art Director Editorial Creative Director Digital Marketing 75