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How to Know If Your Content Impacts Brand Awareness [Tools]

Content Marketing Institute

Editor’s note: Given the never-ending need for metrics to prove the value of your content, we wanted to bring back this article published last year about how to measure brand awareness. Before you create content to boost brand awareness, it’s important to consider whether you’re creating the right type of content. Take infographics.

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How 3 Content Brands Tackle Their Toughest Internal Challenges

Content Marketing Institute

There’s also a good chance other stress-inducing concerns include your tech stack and/or your team. Your peers – even at brands lauded for their content approach – struggle with the same issues. Challenge: Stay true to the editorial mission and show value to the company. Build a Content Brand. Well, guess what?

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13 Smart Brands Using Technology to Power Their Content

Content Marketing Institute

If your business is thinking about indulging its inner technophile, let these cool content examples from intrepid brands inspire you to swallow the red pill and enter the Matrix-like world of machine-driven storytelling. Give consumers a voice in your brand stories. The robot even has its own Twitter handle. Click To Tweet.

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How to Stop Acting Like a Marketer and Start Acting Like a Publisher

Content Marketing Institute

Start by studying iQ’s five-year evolution as the iQ team replaced its marketing mindset with a publishing one. Without building a loyal audience, iQ’s editorial team couldn’t hope to achieve what they’ve set out to do. You may still want to hire an agency for help with certain things – analytics, for example.

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How Tom’s of Maine Found Success in Micro-Influencer Marketing

Content Marketing Institute

Bridget Burns, community manager for Tom’s of Maine, explains in this Q&A how micro-influencer marketing works for a brand that values substance over sizzle. These are not people who charge money or make a career out of influencer marketing; they are real people who enjoy the opportunity to engage with our brands.

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If You Aren?t Using Website Videos, You?re Missing These 3 Benefits

Content Marketing Institute

Adding video to your site isn’t a “a fashion accessory, it’s a ‘must-have’ … for every commercial website,” according to EyeView , a video solutions agency. Providing a video-based educational experience allows you to: Position your brand as a niche authority. Video converts more users. EyeviewDigital Click To Tweet. DIY options.

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Content Syndication: More Than a Traffic Boost

Content Marketing Institute

The MainStreet editorial team was a fun, scrappy group, which was good because we were functioning as a startup within the company. Getting one of your articles featured on a big news portal’s home page carousel meant that millions of people would be exposed to your story and learn about your brand.